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Innovations inStand Up Pouches
New Delhi10 July 2009
Jonathan Fowleinnovati
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AgendaEuropean dataFunctionalityPet Food developmentsRigids versus FlexiblesBeverage PackagingMicrowave PackagingConfectionerySustainability
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Stand Up Pouch Growth DriversGreat on-the-shelf presenceLightweightShatterproofModernConvenientFunctional
COST EFFECTIVE FOR BRAND OWNERS
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Some Stand Up Pouch Applications
3 plyPlastic/Alu
with zipfor
InstantCoffeePowder(Turkey)
3 plyPlastic/Alu
with spout for stillDrinks(UK)
4 plyPlastic/
Alusterilised
inretort
forSoup(UK)
2 plyPlastic for
LiquidSoapRefill
(India)
3 plyPlastic/Aluwith spoutfor hot fillKetchup(Russia)
3 plyPlastic
Sterilised in retort
forMicrowave
Risotto(UK)
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European Packaging 2007
0
20
40
60
80
100
120
PETcontainers
Beveragecans
Stand UpPouches
billion units
Liquid cartons
Food cans
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European SUP market 2007
Wet Pet Food
Other HumanFood
Beverages
Food Retort
Non Food
Dry Pet Food
Estimated 16 billion units
Growth 10 – 15% pa
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High growth in sterilizable flexible packs
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Functionality
Slider
Press To Close
Microperforations
Handle
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Intuitive for the Consumer
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RECLOSEABLE – USA Experience98% Retailers said that reclose packaging positively changes products
67% Consumers said that reclose packaging is very important in their purchasing decisions
31% Consumers always buy products that have ability to be reclosed
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FLEXCAN = Easy Open, Easy CloseTop & Bottom Gussets
Tape peels to reveal sticky Reclose surface
Patented solution from Amcor Flexibles & Rovema Packaging Systems
1. Peel open flap2. Decant product3. Push down flap4. Reclose flap against
sticky surface
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Dry Pet Food formats growing fast globally
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Multi wall paper bags being replaced by sophisticated Plastic bags
Flat Base for shelf facing
Notches plus easy tearopening
High barrier metallised laminate
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Just a gimmick?
For the“On The Go”Dog!
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Pouch Packaging Sustainability- compared with rigid packaging
Comparable energy consumption with plastic filmsGood on water usageGood on emissions (strict Eu legislation)Excellent on transporting empty packsExcellent on garbage spaceRelatively poor on recovery/recyclingPOUCHES GAINING MARKET SHARE IN EUROPE
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Pouches can command a premium price
350g Glass Jar= £1.89
180g Stand Up Pouch= £1.79
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Glass substitution
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Beveragepack styles
Must put this in context of pack size –glass is rarely seen above 1 litre, cans are focused on 330ml (and increasingly slim line, smaller versions)HDPE bottles for milk are largely 500ml and 1 litreTetra is mainly in 250, 500ml and 1 litrePET is fairly ubiquitousPouch is niche and generally 300ml or less
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Capri Sun Empty Packaging- Freight
0
500
1000
1500
2000
2500
3000
Pouch GlassBottles
Lorries for 50,000tonnes product
Cans
Source: Kraft Foods
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Lifestyle fulfilment
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Milk Refill Pouch
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Rigid alternative for Juice“Hidden”Spout
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Style & Empathy
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5 year forecast forBeverage Pouches
Double digit growth due to- aseptic processing developments- high speed filling/sealing progress- falling cost of fitments- rising costs of rigid pack alternatives- environmental credentials of flexibles- CONSUMER ACCEPTANCE
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Technology Advances inMicrowaveable SUPs
Self venting pouchesCool spots e.g. handlesImproved rigidityHigh temperature resistant zippers and spouts for reclose abilityBetter bottom gusset designsCheaper tooling for shapes to improve functionality and personalisation
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Self steaming in SUP
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Microwaveable Pouch IdeasSelf Venting
“Rip, Grip, Tip”
“Tear & Pour”
“Loopy”
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Indulgence & Snacking
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Confectionery pack developments reflect Consumer lifestyle
More mobile consumer
Reward or treat ( guilt free)
Sharing
Fun size
Pack itself is part of enjoyment
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Small Wins=Big Results
Source: Peel Plastic Products
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Form-Fill- Seal or Pre-made?*Some investments in wet pet food FFS*Pre-made gives manufacturing flexibility*Retort pouches are high risk hence
preference for pre-made*Pre-made provides superior appearance* Spouts are difficult with FFS
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Future DemandsOut of home consumption – one handed, tactile, no spillage, preferably recloseableFor consumer indulgence the packaging should be the brand eg TetraPakImproved portion controlSeniors friendly – intuitive opening and closing, better instructionsMore microwaveable friendly
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ConclusionsLocal Asian pouch technology is good There are export opportunities to Europe , particularly retort, beverage and non foodBRC accreditation is recommendedConsumer convenience innovations are growingFitment costs are decreasingGood possibilities to replace rigidsSome opportunities for Joint Ventures
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AcknowledgementsPeel Plastic Products Ltd., CanadaHuhtamaki Flexibles, GermanyAmcor Flexibles, BelgiumPaharpur Industries, IndiaConstantia Flexibles, AustriaSchoenwald Consulting, Germany