Download - Innovation, Idea generation and evaluation
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ENTREPRENEURSHIPIDEA GENERATION & EVALUATION
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CONTENTS
• INVENTION AND INNOVATION
• TYPES OF INNOVATION
• SOURCES OF INNOVATIVE OPPORTUNITIES
• PRINCIPLES OF SUCCESFUL INNOVATION
• “SCAMPER”- A METHOD FOR IDEA GENERATION
• EVALUATING A BUINESS IDEA
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The difference between Invention and Innovation
• Invention - is the creation of new products, processes, and technologies not previously known to exist.
• Innovation - is the transformation of creative ideas into useful applications by combining resources in new or unusual ways to provide value to society through improved products, technology, or services.
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The difference between Invention and Innovation
DISCOVERY/INVENTION• X-RAY• LIGHT-SENSITIVITY OF
SILVER COMPOUNDS• SEMI-CONDUCTORS• STORAGE OF DATA ON
MAGNETIC SURFACES• LASERS• E=MC^2
INNOVATION• MEDICAL X-RAY• PHOTOGRAPHY& CAMERA• RADIO• MAGNETIC TAPE , CASSETTES & DISKETTES• CDs , DVDs• NUCLEAR POWER
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The difference between Invention and Innovation
In a market driven economy, the real winner is the company that can make something valuable through
innovation – not the inventor who happens to come up with
something that THE MARKET may or may not want.
Innovation happens when you figure out how to make money from an invention.
Necessity is the mother of Invention Profit motive and Creativity are the parents of
Innovation!
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SCHUMPETER’STYPES OF INNOVATION
• Source of supply,• Technology, • Commodity (Product), • Markets,• Type of organization
NEW
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Drucker’s Seven Sources
for Innovative Opportunities
1. The Unexpected2. The Incongruity 3. Innovation based on process need 4. Changes in industry or market Structure5. Demographics 6. Changes in perception, mood and meaning7. New Knowledge
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DRUCKER’S PRINCIPLES FOR
SUCCESFUL INNOVATION1. Begin with an analysis of the opportunity.
2. Analyze the opportunity to see if people will be interested in using the innovation.
3. To be effective, the innovation must be simple
and clearly focused on a specific need.
4. Effective innovations start small
5. Aim at market leadership
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SCAMPER ~ TECHNIQUES FOR INNOVATION
• SUBSTITUTE, SIMPLIFY• COMBINE• ADAPT• MODIFY, MAGNIFY, MINIFY• PUT TO OTHER USES• ELIMINATE• REVERSE, REARRANGE
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“SUBSTITUTE”- AN EXAMPLE
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“COMBINE”- AN EXAMPLE
+ =
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“ADAPT” – AN EXAMPLE
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“MAGNIFY” – AN EXAMPLE
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“MINIFY” – AN EXAMPLE
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PUT TO OTHER USES
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ELIMINATE
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‘REARRANGE’ EXAMPLE 1/2
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“REARRANGE” EXAMPLE 2/2
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IF YOU WISH TO LEARN MORE
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BOOKS ON CREATIVE THINKING
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Screening Ideas: Are they Opportunities?
5 Questions1. What important customer problem can you
solve?2. How are you going to do it?3. How many customers are there that are willing
to buy from you?4. Why can only you provide the solution?5. How can you defend against others?
Ask these questions BEFORE somebody else does!
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Screening an Opportunity:5 Questions
1. What important customer problem can you solve?How valuable?How painful?Remember, you need to change somebody’s
behavior to buy your product.
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Screening an Opportunity:5 Questions
2. How are you going to do it?Business model:
ProductDistributionLocationTechnology/InnovationServiceBrand
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Screening an Opportunity:5 Questions
3. How many customers are there that are willing to buy from you?How many customers are there? (Market size)How many will buy from you? (Market share)Who will be your first customer (besides your
Mom)?Who will be your 100th?
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Screening an Opportunity:5 Questions
4. Why can only you provide the solution?
How are you unique? What do you provide that nobody else can?
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Screening an Opportunity:5 Questions
5. How can you defend against others?
Location,Brand, Patent (or other IP),Great service, great taste, great fashion sense….
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NOW YOU ARE READY
TO MAKE YOUR MILLION
BEST OF LUCK!