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INNOVATION AND CREATION: ENGAGING THE NEXT GENERATION IN PHILANTHROPY
Jaclyn Grossfield, NextGen Board President Judy Halper, JFCS CEOZoe Stern, JFCS Development Associate and NextGen Board Chair
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WHAT YOU CAN EXPECT TO LEARN FROM US TODAY…Who we are…What NextGen is…Why and how we created
NextGen…Who NextGen is…Why NextGen is working…And in case we forgot to tell you
something…you will have time to ask us questions!
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JEWISH FAMILY AND CHILDREN’S SERVICE OF MINNEAPOLIS Our Mission: Inspired by the wisdom and values of our
tradition, Jewish Family and Children's Service of Minneapolis supports people of all backgrounds to reach their full potential.
Our Vision: Jewish Family and Children’s Service of Minneapolis is the first place people choose: for help, to volunteer, to donate, and to work.
Values: People: We recognize the unique qualities of our clients, staff, volunteers, contributors and community. Compassion: We nurture and treat people with understanding and respect. Empowerment: We help people identify and maximize their strengths and potential. Integrity: We operate in a professional manner and provide high-quality services in an ethical and responsible fashion.
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JFCS NEXTGEN:
What, Why and How…
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WHAT IS JFCS NEXTGEN? JFCS NextGen is a long term strategic
development plan designed to engage the next generation of philanthropists.
Three-part program consisting of a Fund, Club and Board.Fund: 360 degree giving model.Club: Hands on volunteer, personal and
professional development and social events.
Board: Leadership, strategy, fundraising, event planning and governance.
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WHY DID WE CREATE NEXTGEN?To engage and involve young adults in JFCSTo fill a need in the community
To create meaningful philanthropy and volunteer opportunities and instill the habit of giving in the next generation
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HOW DID WE KNOW IT WAS RIGHT? “The non-profits who have the foresight of reaching out to
the Millennial Generation, will be the ones who garner their ‘loyalty in giving.’ These non-profits must reach them with tangible and measurable giving options, with opportunities to see their gifts in action. These donors want to have a sense of ‘belonging’ to a ‘social network’ tying them to the organization, while offering opportunities for them to grow professionally, personally and communally.”
“The data is clear: The average person under 30 may have lower income and wealth (compared to older groups). However, ideas, enthusiasm, and energy are important for charities. A relationship formed now based on volunteering can become a strong donor relationship as a person’s income grows over time.”
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HOW DID WE CREATE NEXTGEN? Formatted the idea Asked the community what they wanted Presented our plan to the JFCS Board of Directors Utilized Social Media to reach our audience Raised “seed money” from “this gen” donors Put together the board Recruited members Threw a big party
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JFCS NEXTGEN:
The Details…
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NEXTGEN BOARD Use social media as a “call for
applications” for board members Twenty members, ages 21-32 Executive Committee Board meets every other month Board members plan activities, recruit
members and act as ambassadors for JFCS and NextGen in the community
Committees: Personal and Professional Development, Marketing, Volunteer and Social Events and Board Engagement
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NEXTGEN BOARD
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NEXTGEN FUND Model: 360 Giving
The board raises money, then determines where in the agency the money will go to followed by hands on volunteer work with the programs receiving money
Three times a year the board reviews proposals from programs within JFCS and votes to disburse money
Once a year, at the NextGen Summer event all attendees use strands of beads to vote on programs to receive funding
Seed Money is raised from “this gen” to support the activities of NextGen
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NEXTGEN FUNDOver 100
NextGen Fund Members
Membership begins at $120/year or $10/month
Over $15,000 raised in first year
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NEXTGEN CLUB Personal/Professional
Development Events Social Media Marketing and
Personal Branding Individual and Family Financial
Planning and Investing Workshop
Entrepreneurial Speakers Forum
Health and Wellness Seminar Elections 101 Informational
Debate Leadership Development
Session How to be Jewish Today Young
Rabbi Panel
Volunteer Opportunities JFCS Events: Seders,
Conferences, Activities for youth
Outside Events: Other local nonprofits, nursing homes, community events
Social events Winter Kick-Off Summer Brewery Party Fall Festival Game Night Winter Wonderland Snow
Tubing Mid Summer Lawn Bowling
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NEXTGEN CLUBPROFESSIONAL DEVELOPMENT SEMINARS
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NEXTGEN CLUBVOLUNTEER EVENTS
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NEXTGEN CLUBSOCIAL EVENTS
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QUESTIONS AND DISCUSSION