Download - IN&M (NI) An Integrated Approach
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Independent News & Media NI
An Integrated ApproachAn Integrated Approach
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Independent News & Media NI
What we have been doing with our business
Belfast Telegraph Average issue readership
194,000
www.belfasttelegraph.co.ukMonthly readership
143,000 2009 – 104,000
Combined print and online 297,000 2009 – 275,000
PRINT ONLINE MOBILE NEXT GENERATION
MULTI PLATFORM APPROACH INCREASES AUDIENCE
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Independent News & Media NI
Integration across all business units
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Independent News & Media NI
Property
Homefinder www.propertynews.com Mobile
Circulation: 69,457
Readership: 194,000
(ABC / TGI, 2010)
Page Impression: 22 million
Unique readers: 275,000
Visitors: 650,000
(ABCe, 2010)
App downloads: 35,000
(Apple App Store)
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Independent News & Media NI
Jobs
Jobfinder www.nijobfinder.co.uk Mobile
Circulation: 131,478 67,353 – BT64,125 - SL
(ABC / TGI, 2010)
Page Impression: 2.3 million
Unique readers: 115,000
(ABCe, 2010)
App downloads: 7,000
(Apple App Store)
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Independent News & Media NI
Cars
Carfinder www.nicarfinder.co.uk Mobile
Circulation: 69,457
Readership: 194,000
(ABC / TGI, 2010)
Page Impression: 680,000
Unique readers: 42,000
(ABCe, 2010)
App downloads: 4,500
(Apple App Store)
Magazine
Circulation: 7,500
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Independent News & Media NI
New Placements and CreativesNew Placements and Creatives
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Independent News & Media NI
1. The BellyBuster
• Available on all sections of the website
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Independent News & Media NI
2. Belfast Telegraph Woman
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Independent News & Media NI
3. Propertynews.com Photoslideshow
• Photoslideshow achieves >5 million page impressions per month
• Prominent leaderboard advertising within slideshow
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Independent News & Media NI
4. Propertynews.com Map• Map views achieves >3 million page impressions per month• Branding of the map feature via various formats including tabs and text links
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Independent News & Media NI
5. Latest High Impact Creatives
Companion ads
Wings / reskin
Other Creative Ideas:
• Video ads• Page peels
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Independent News & Media NI
Email OptionsEmail Options
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Independent News & Media NI
1. Daily Property and News Alerts
• Multiple advertising opportunities within daily email alerts• >17,000 emails are sent each day • Popular among targeted readership• Hyperlinked to client website or micro site
News Alerts Property Alerts
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Independent News & Media NI
2. Member Ezine
• Exclusively branded mail shot sent to the Propertynews.com database of 40,000 members
• Advertising can be targeted and segmented according to reader age, gender, type of house hunter
• Unlimited hyperlinks to client website
• Data capture options also available
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Independent News & Media NI
Opportunities on Apps
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Independent News & Media NI
The impact of smartphones
• 90% of all UK adults use a mobile and c.25% now have smartphones
• Smartphones is a mobile phones combined with a handheld computer
• 7.2m UK smartphones sold in 09 12.8m sold in 2010 78% growth year on year
• 28% of people in the UK use their mobile to access the internet
• But 65% of all smartphone users access the internet via their handset
Sources: Ofcom, Comscore
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Independent News & Media NI
Stand Out from the Crowd
• With advertising budgets squeezed it is increasingly important that marketing campaigns deliver measurable, engaging and effective results across all media
• With mobile advertising you can engage with your customers and ensure that your message reaches them in the most effective and personal way
• In 2009, the IAB and PwC’s mobile adspend study found that the market is worth £37.6 million. An annual growth of 32%
• Paid-for search advertising on mobile £20.2m, mobile display £17.4m
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Independent News & Media NI
IN&M Apps
• Propertynews App: 27,000 downloads• NIjobfinder App: 6,000 downloads• NIcarfinder App: 3,500 downloads• Belfast Telegraph App launching April
Advertising available
within all Apps
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Independent News & Media NI
Standard Banner
Call to action – click to download an app
DIRECT RESPONSE
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Independent News & Media NI
Expandable Banner
Click to expand, data capture and competition
DIRECT RESPONSE
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Independent News & Media NI
Click to Call or to Request Call Back
DIRECT RESPONSE
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Independent News & Media NI
Watch a Video
DIRECT RESPONSE
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Independent News & Media NI
Awareness – click to splash page
DIRECT RESPONSE
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Independent News & Media NI
DIRECT RESPONSE
Click to open a website within the app
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Independent News & Media NI
Mobile Targeting
• Country / IP address• Operator – O2/Vodafone/Orange• Device• GPS Location*• Day of Week• Time of Day (hourly)• Specified Keywords*• User Profile (eg. Gender, age, occupation, marital status etc.)*• Frequency (based on user behaviour, no. of views, clicks, known /
unknown)
*Based on publisher presenting this information to the ad server.
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Independent News & Media NI
Belfast Telegraph Belfast Telegraph iiPad EditionPad Edition
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Independent News & Media NI
Belfast Telegraph iPad Edition
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Independent News & Media NI
Belfast Telegraph IPad Edition
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Independent News & Media NI
Contact Details
If you would like more details or have any queries please contact:
Julieann TsangTel: 028 9055 4756Email: [email protected]
Michelle ChambersTel: 028 9026 4000 Email: [email protected]
We will be happy to help!