Download - Ingram Micro Vtn Fall 2009 Denver 10 27 2009
Social Media Optimization and Strategy
Presented to theIngram Micro VTN Fall 2009
By Matt Singley
http://mattsingley.com
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Who Am I?
• Senior Director of Social Media Strategy for M80, based in Los Angeles
• Former Ingram Micro VAR• Lover of technology and people• Beach Bum
Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
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What We’re Talking About Today• What we know about social media• How this affects your business• How to generate revenue• Tools, Tips and Tricks• Interactive Discussion• Send questions via Twitter to @mattsingley or
use hashtag #VTNSM
Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
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What Is Social Media?n. Social Media [soh-
shuhl mee-dee-uh]…online content created
by people using highly accessible and scalable publishing technologies. The content is interactive and dynamic, not controlled by any one person or entity.
Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
Forums
Micro Blogs
Macro Blogs
Networking Communities
Rich Media
Who Is Online?
• Facebook user: Married (40%) average income of $61k (Biggest growth in 35-54 year olds)
• Twitter: Entrepreneurial , average income of $58k
• LinkedIn: Professional, average income of $89k
5Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
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Those That Engage, Earn• In a recent study of 100 top companies, those
brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%
Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
• 50 percent CTR increase in paid search when consumers were exposed to influenced social media
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How This Affects Your Business
• B2B is still important, but it’s more than B2B now…the 2nd B is now a person!
• Engagement is no longer optional• The bar has been raised, and “listening” isn’t
enough anymore• In this financial and relational economy, you
cannot afford to not use social media in some capacity
Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
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How To Generate Sales
• Don’t wait for them to come to you…go out and find your customers!
• Add value, don’t just talk about yourself• Support your ecosystem• Listen to what they want…then give it to them• Use social media as a touch point to develop
real life relationships, then close the deal
Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
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Where To Start?
SECURE• Find what is available http://namechk.com/• Grab the big names! Twitter, Facebook,
LinkedIn, YouTube • Use an email alias to register (e.g.
Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
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Where To Start?
MONITOR• Google Alerts• Technorati/Google Blog Search• Craigslist Feeds (e.g. “IT Help”)• Backtype (http://backtype.com)
Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
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Where To Start?
CREATE• Blog: 1-2 times per week• Facebook: 3-5 times per week• Twitter: 2-3 times per day (you can do it!)
Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
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Where To Start?
ENGAGE• Just like face to face sales, social media is a
two way conversation, not a podium. Reply and comment on what other people are doing as well…this will develop trust and loyalty.
Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
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Tools of the Trade
• Tweetdeck (http://tweetdeck.com) This is “air traffic control” for Twitter
• CoTweet (http://cotweet.com) Multi-author, schedule posts, Monitor
• Bit.ly (http://bit.ly) A URL shortner and tracker• Google Reader (http://google.com/reader) Aggregate
your keyword searches• WordPress (http://wordpress.org) If you don’t have a
blog, make one right away and keep it within your domain (YourCompany.com/blog)
Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
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Tools of the Trade
• CoTweet allows strategic responses and assigned tasks. Don’t let customers go unanswered!
Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
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Mobile Tools of the Trade
• iPhone: Twitterfon (easy to use, lightweight client) or Tweetdeck
• Blackberry: Twitterberry (everything you need)
• Windows Mobile: http://dabr.co.uk This browser-based Twitter client is quick and robust
Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
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Ethics
• Disclosure, Disclosure, Disclosure!• Make it clear who you are, who you work for
and any other relevant affiliations from the first encounter.
• Disclose any business/client relationship if communicating on behalf of a third party.
• Comply with all laws and regulations …remember, the FTC is watching!
Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
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The Bottom Line
• Social Media is more than fun and games, it is relationship marketing.
• Go to where your customers are, do not wait for them to come to you.
• Don’t give up! Relationships take time, but they are worth it in the end.
• Add value, not noise.
TIME + TRANSPARENCY = TRUSTDenver Ingram Micro VTN | Social Media Optimization and Strategy
By Matt Singley http://mattsingley.com
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The REAL Bottom Line
TIME + TRANSPARENCY =
TRU$TDenver Ingram Micro VTN | Social Media Optimization and Strategy
By Matt Singley http://mattsingley.com
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Contact Matt Singley
Twitter: http://twitter.com/mattsingleyFacebook: http://facebook.com/mattsingley
Blog: http://mattsingley.com/blogOffice: 323-774-1269
Email: [email protected]
Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com