Download - Inge Wallage communicatie congres nov 2011
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Wordt het nog wat?
Inge WallageInternational Communications Director
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• WeberShandwick – Den Haag• Motorola – London
• Prachtig code of conduct• Edelman – London
• Luister naar je ‘gut feeling’• Philips - Amsterdam• Burson-Marsteller – Den Haag
• Double digit growth• P&O Nedlloyd – London
• Statoil - Stavanger/Oslo
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make a difference.
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Global Greenpeace organisation
28 National Regional
Offices
Activities in 41 countries
2.8 million supporters
2000 employees worldwide
Thousands of global
volunteers
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Core values
• Independence
• Non-violence
• Confrontation
• Solutions
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Greenpeace Toxic Water Campaign
Winning in Style
03.11.2011
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The Challenge
Shine a spotlight on the issue of toxic water pollution in order to convince international brands engaging with polluting suppliers to
eliminate all toxic chemicals from their supply chains and products
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Provoking Interest – The teaser campaign…
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Disruptive Tactics – The Mannequins
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The Launch – Traditional tactics
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The Launch – Traditional tactics
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Record breaking coverage
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Online Mobilization (Interactive)
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Online Mobilization (Twitter)
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Online Mobilization (H&M)
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Targeted Blogger Outreach
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Playing in their backyard
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Offline Mobilization
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Results
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Focus on China
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Landmark commitments from all four targeted brands
(and more to come…)
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There is more still to come…
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“We have won many victories, but we are losing the planet”……
Gus SpethPractice of Environmental Policy
Yale University
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THINK OF ME AS EVIL?OPENING THE ETHICAL DEBATES IN ADVERTISING
Public Interest Research Centre (PIRC)
WWF-UK
oktober 2011
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