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Influencer Marketing: Turning
Housewares Consumers into Marketers
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WOMEN MAKE THE WORLD GO ROUND
2
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% o
f Wom
en
Traditional Advertising
Women like Her
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% o
f Wom
en
Traditional Advertising
Women like Her
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What Do Your Favorite Bloggers Inspire You to Do?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Try Something
New
Share Information
with Friends & Family
Purchase a New Product
Share My Own Personal Story/
Experience
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0%
10%
20%
30%
40%
50%
60%
70%
80% 35-45
45-55
55-65
Previous Experience
Recommendations from Family/Friends
Makes Me Laugh/Has Sense
of Humor
Teaches Me Something/
Tutorials
Influence Changes with Age
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On Which Social Media Channels Do You Follow Bloggers?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Facebook Instagram Pinterest Twitter YouTube Snapchat
35-45
46-55
56-65
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“With the holidays coming up, the Ziploc® Brand
Vacuum Sealer System will come in handy even more.”
- Belle, Influencer
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“Life is full of adventure and adventures can
be dirty.”
- Lori, Influencer
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“Since I started using the product I have been
#laundryredefined and I am loving it!”
- Lorena, Influencer
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Top 3 Challenges for Influencer Marketing in 2017: • Determining ROI • Choosing Provider • Determining Where Influencer Marketing
Fits in Marketing Mix
State of Influencer Marketing 2017, Linqia
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Why Do I Have to let Consumers Do my Job?
Brand Manager
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@ V N In s i g ht s
Because She Knows You Don’t Like Her
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@ V N In s i g ht s
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% o
f Wom
en
Traditional Advertising
Women like Her
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Partners
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@VNInsights follow us!
STEPHEN REILY, Founder
vibrantnat ionins ights.com in fo@vibrantnat ion.com