![Page 1: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/1.jpg)
Indoor Positioning and User Analytics for
a Smart City
Gary Chan
Professor, Department of Computer Science and Engineering
Director, Entrepreneurship Center
Chair, Committee on Entrepreneurship Education Program
HKUST
1
![Page 2: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/2.jpg)
A Scenario: Personalized
Location-based Ads
2
![Page 3: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/3.jpg)
3
Wherami: Client-based Indoor
Localization Technology
• Real-time positioning
• Real-time navigation– Destination search
– Best path selection
– Moving trajectory
– Panoramic visual clue
• Targeted services– Nearby facility search
– Program search
– Event/Ad prompt
![Page 4: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/4.jpg)
Fingerprinting Integrating with
Other Signals
• Wi-Fi
• Bluetooth (BLE)/iBeacon
• Dead reckoning/INS (inertial navigation system)
– Step counter, gyroscope, accelerometer, etc.
• Magnetic field
• GPS/AGPS/NLP (Network location provider)
• Barometer
• Ultrasound
• RFID
• Etc.
4
Beacon 1 Beacon 2
Beacon 4
Beacon 3
![Page 5: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/5.jpg)
5
Cutting-edge Technologies
• Accurate and efficient
– Precision 2m ~ 5m
– Instant Update with estimation time < 1s
– Seamless indoor-outdoor roaming
• Low cost, easy to deploy and use
– Based on WiFi fingerprinting
– Non-intrusive and transparent to existing WiFiinfrastructure
• Seamless integration with other applications with dedicated API
![Page 6: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/6.jpg)
• Where is the Pathology Centre?
• I am coming for a body check, have just taken X-ray, what should I do next?
• Where is the nearest toilet?
Deployment At Union
Hospital
6
![Page 7: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/7.jpg)
• Where is shop XYZ?
• How to get to there?
• How to get there on wheelchair?
• What promotions are there?
Deployment at
shopping mall
7
![Page 8: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/8.jpg)
Shopping Mart or Superstore
• Aim for better shopping
experience in large area
with many aisles
– Location-based promotions
– For bargain hunters
– For shoppers with a
shopping list
• Targeted advertisement
(behavior analysis)
8
![Page 9: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/9.jpg)
9
Context-aware Computing or Smart
Space: Museum and Theme Parks
![Page 10: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/10.jpg)
• Where is the xyz company booth?
• Are there any forum discussions this afternoon and where are they held?
• Where is the “3D Printing Solutions” zone?
• Where is my friend?
Hong Kong Convention and
Exhibition Centre
10
![Page 11: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/11.jpg)
Sensor-Based IoT Solution for
Wi-Fi Tracking
11
![Page 12: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/12.jpg)
Experiments in a
Shopping Center
• G/F, 1/F, 2/F and 3/F in a
Shopping Center
![Page 13: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/13.jpg)
Dwell Time: Number of records
collected per detected device
• Number of records detected for each
individual devices indicate the station
time of the customer
• Most of devices are detected 1-10
times (86%)– Peoples walk through the area without stop
– Go to the MTR through the mall
– Go into the wet market in 1/F
• 11% of devices are detected 11-50
times– Peoples walk around the shops
– Students play around the toy shops in 2/F
– The parents/domestic helpers wait to pick up the
kids after tutorial class/interest group in 3/F
• Only 2% of devices are detected
more than 50 times– Elderly persons sit and walk around
– Shop keepers, security guards
![Page 14: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/14.jpg)
Number of devices detected
at different time
• A camel shape of the bar
chart on Fri indicates there
is small increase in people
during lunch and dinner time
• More peoples are detected
on Sun than Fri
• There is a peak of people in
the shopping mall in Sunday
afternoon
![Page 15: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/15.jpg)
Heatmap of 8 Apr 2016
(09:00-22:00)
3/F
1/F G/F
2/F
![Page 16: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/16.jpg)
Vendors of the devices
![Page 17: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/17.jpg)
HKUST: Number of devices
detected at different time
![Page 18: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/18.jpg)
Vender of the devices
![Page 19: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/19.jpg)
Location, Location, Location!
• A multi-billions market
• Save energy
• Traffic or crowd control
• Malls, super-marts or exhibition centers– Help customers to find items, shops or booths
– Location-based recommendations, mobile advertisement and marketing
– Enable O2O (online-to-offline) business
– Track people and crowd/flow analysis
– Customer behavior
• Airports– Help tourists to find their gates for flights
– Shop while waiting for flights
• Health care and hospitals– Track people, patients, staff, etc.
• Social applications: finding nearby people sharing the same interest
• Location-based games (e.g., treasure hunt)
• Track assets
![Page 20: Indoor Positioning and User Analytics for a Smart City€¦ · and marketing – Enable O2O (online-to-offline) business – Track people and crowd/flow analysis – Customer behavior](https://reader031.vdocuments.mx/reader031/viewer/2022013003/5fa82f59a2ce6d0cd46486ad/html5/thumbnails/20.jpg)
Visit us at:
http://mwnet.cse.ust.hk/wherami
http://mwnet.cse.ust.hk/smartsensor
http://www.cse.ust.hk/~gchan
Gary Chan, [email protected]
We are Happy to
Demonstrate Our
Technology at Your Sites
20