Download - In store Marketing
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ARTICLE ARTICLE PRESENTATIONPRESENTATION
ON ON IN-STORE IN-STORE MARKETINGMARKETING
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In-Store marketing is increasingly turning into a virtual last mile for marketers, which could play a major role in their long term Success.
An Article By:-
Rajita Chaudhuri
4Ps Business and Marketing
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It’s the latest way in which marketers are trying to reach the wallets of consumers.
It’s also known as “Mall Marketing” or “Shopper Marketing”
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• In-Store TV• Digital Signage• Dangling from
the ceiling• Card reader• Flat screens
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Reasons behind In-Store Reasons behind In-Store MarketingMarketing
• Purchase behavior are unplanned and impulsive.
• Research, has proved more than 70% of purchase are made inside the store.
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• An advertisement being seen in-store ,causing a sale is more than an ad seen in-home.
• 74% of buying decision & 37% of brand switching decision happing in-store.
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In-Store Marketing In-Store Marketing IndulgeIndulge
in in Corporate World Corporate World
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• Wall-MartWall-Mart• P&GP&G• RbkRbk• H&MH&M• PantaloonPantaloon
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Wall-Mart…..
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P&G
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PantaloonPantaloon
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• In china, in-store advertising contribute 4-6% of the total sales of store.
• Mumbai malls estimate that selling ad space in-stores accounts for 15%of the mall’s revenue.
• In-Store marketing has becoming an important stream of revenue for retailers.
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