Sanchit Malik Co-Founder, Townscript
Driving Sales, Marketing & Customer Success for Townscript
5000+ Events
40+ Events Created/ Day
18,000+ Tickets sold/ month
1.5L+ Unique visitors/month
@maliksanchitBlog: startupo2.com
Stranger Lead Customer Promoter
Inbound
e,g, Blogging, SEO, etc
Outbound
e,g, cold emails, telemarketing, etc
Attract Convert Close Delight
Inbound Marketing Methodology
Outbound Inbound
- Cold calls (DND) - Cold Emails (Spams) - TV Ads (interruptive)
- Blogging - SEO - Social Media - Adwords - Educating customers by generating quality content
Why should you focus highly on Inbound marketing?
• Inbound Marketing has really higher conversion rates.
• The cost of acquiring customers is much less.
• Email spam filters/Call Do not Disturb are stronger than before. Your cold mails go in spam. Hence very low success rate.
#1 Define your target customer
Characteristics
Runs 1-2 Marathons every month
Active on Facebook, facebook groups.
Not much active on twitter/linkedin
What is valuable for him?
Create Your Objectives around their needs
Blogging Videos/webinars
Info-graphics
E-Books Case Studies
#2 Attract Target Customers with Valuable ContentCreate Content with Context
#4 Connect with your audience on Social MediaShare the content with your network
Useful Tools
1. Tweetdeck 2. Crowd fire 3. BufferApp
Useful Read: Check Beginners Guide to SEO by MOZ.com
Valuable Content comes on the top of Search Engines!
Useful Tools: 1. sumome.com for lead capturing 2. gumroad.com for hosting PDF’s
Call to Action (Ebook)
Call to Action (PDF)
#7 Qualify Leads and close them into customers
Not all the leads are at buying stage.
Need to qualify the leads
Analyse the leads if they are fit for sales
Check their website, company social page
#8 Measure your efforts!
Useful Tools: Check out Google Analytics, Clevertap, Mixpanel Use UTM Parameters to track campaigns (check URL Builder)