![Page 1: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/1.jpg)
Implementing and Utilising M-commerce Implementing and Utilising M-commerce
Kevin Edwards, Affiliate Window & buy.at Kevin Edwards, Affiliate Window & buy.at
Maggie Lonergan, Fortune Cookie Maggie Lonergan, Fortune Cookie
Mark Andres, vouchercloud Mark Andres, vouchercloud
![Page 2: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/2.jpg)
The Affiliate
Landscape
The Mobile Landscape
![Page 3: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/3.jpg)
![Page 4: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/4.jpg)
Mobile device split (clicks)
![Page 5: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/5.jpg)
Mobile device split (sales)
![Page 6: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/6.jpg)
True mobile measurement?
275%275%
260%260%
![Page 7: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/7.jpg)
![Page 8: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/8.jpg)
Daily split of sales – mobile vs. desktop
*w/c 13th February 2012
![Page 9: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/9.jpg)
The opportunity: 2011 into 2012
£23.2m518k23.7m9.3m
£28.3m405k
![Page 10: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/10.jpg)
Travel mobile data: Airline
![Page 11: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/11.jpg)
Travel mobile data: OTA
![Page 12: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/12.jpg)
Mobile basket dissected
![Page 13: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/13.jpg)
AOVs – high vs. low value hotel rooms
50% AOV112% AOV
![Page 14: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/14.jpg)
UK hotel chain: Click to sale conversion
![Page 15: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/15.jpg)
UK hotel chain: Clicks vs. sales
12.6% clicks
6.1% sales
8.7% clicks
2.7% sales
![Page 16: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/16.jpg)
Publishers making mobile work
Mobile sales: 5.7%Travel ticket advertiser mobile sales: 46%
Mobile sales: 6.8%Mobile sales: 7.7%As % entertainment advertiser: 45%
![Page 17: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/17.jpg)
Top AWin advertisers with m-commerce sites with affiliate tracking in place
![Page 18: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/18.jpg)
Does it make a difference?
![Page 19: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/19.jpg)
• Affiliates are becoming multi-channel:– Understand the range of activity
• Incremental sales or minimising lost traffic?• Travel sales are not at the level of retail• Tracking is a serious threat• Prioritise, test and optimise• Who knows how big mobile could be…?
Some final thoughts
![Page 20: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/20.jpg)
?Kevin Edwards, Affiliate [email protected] 7553 0354
Kevin Edwards, Affiliate [email protected] 7553 0354
Sign up for the Strategy [email protected]
Sign up for the Strategy [email protected]
Thank you!Thank you!
@Affwin_Strategy@Affwin_Strategy
![Page 21: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/21.jpg)
![Page 22: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/22.jpg)
Mobile OpportunitiesMobile Opportunities
Mobile Adverts Mobile Vouchers Call Tracking Push Notification & SMS Mobile Apps M-commerce Closed Channels Final Points / Summary Questions ?
Mark AndresHead of [email protected]. 0117 934 1493
![Page 23: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/23.jpg)
Mobile AdvertsBanner Advert
![Page 24: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/24.jpg)
Mobile AdvertsTakeover Advert
![Page 25: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/25.jpg)
Mobile Vouchers
![Page 26: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/26.jpg)
Call TrackingPay Per Call / CPA
![Page 27: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/27.jpg)
Push Notification & SMS
![Page 28: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/28.jpg)
Mobile Apps
![Page 29: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/29.jpg)
M-commerceDriving traffic to mobile friendly websites
![Page 30: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/30.jpg)
M-commerceDriving traffic to mobile friendly websites
![Page 31: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/31.jpg)
M-commerceDriving traffic to mobile friendly websites
![Page 32: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/32.jpg)
Closed ChannelA feature that allows brands to add their own channels to the app. Consumers will then be able to install the channels they wish
![Page 33: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/33.jpg)
Final Points / Summary
Multichannel
M-Commerce
Retargeting
![Page 34: Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu](https://reader035.vdocuments.mx/reader035/viewer/2022070316/55592a99d8b42a4f3d8b466f/html5/thumbnails/34.jpg)
?Kevin Edwards, Affiliate [email protected] 7553 0354
Kevin Edwards, Affiliate [email protected] 7553 0354
Sign up for the Strategy [email protected]
Sign up for the Strategy [email protected]
Thank you!Thank you!
@Affwin_Strategy@Affwin_Strategy