I’LL TUMBLR FOR YA

The tumblr Idea

• Increase number of GOLD volunteers• Build a culture of philanthropy• Increase participation in regional and on-

campus events• Enhance career and social networking

The tumblr Idea

• GOLD Leadership Board• “Drivers” of the GOLD Program• Plan events• Assist with philanthropic efforts

The tumblr Idea: GOLD Launch Events

• Program launch on Thurs., Dec. 6• Simultaneous event across six cities• How could we showcase the event?

tumblr

• Social media site• Microblogging• Multiple users can post

multimedia content• The #hashtag• Current content• Multiple microblogs

tumblr

• How do we use it?• Promote and showcase events

(Homecoming, GOLD Events)• Reflections (Event follow-up, personal

anecdotes)• “Year Book” (Bucket List)

tumblr: GOLD Launch• Network of tumblr

volunteers• Each given unique

email address• Posted throughout

the night• Who was

watching?• Use of Google

Analytics

Future tumblr Projects

• Bucket List• Homecoming 2013

tumblr: Bucket List

tumblr: Homecoming 2013

• Homecoming 2013• Ellsworth Excursion• Honored reunion

classes (2003, 1988, 1973, 1968, & 1963)

tumblr: Pros and Cons

Pros• html knowledge• Many free themes• Ease of

interaction• Multiple

microblogs• #hashtags

Cons• Video• Search feature• That pesky email

address

www.tumblr.com