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1
전략 비교
Vol. 40
목차
1. Social Commerce
2. Mobile Commerce
3. 전략
Social Commerce & Mobile Commerce
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2
Social Commerce
공동 구매
경매 ( Acution )
동호회 관련 판매
Social Commerce
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3Social Commerce
GROUPON (Group + Coupon)
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4Social Commerce
티켓 몬스터 ( 딜즈온 )
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5Social Commerce
GROUPON
회사가치 : 13억 5천만 $
매 출 : $764,447,185
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6Social Commerce
티켓몬스터
서비스 시작 : 5월 이후
매 출 : 100억이상
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7Social Commerce
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8Social Commerce
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9Mobile Commerce
Mobile
Mobile AD
Mobile Commerce
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10Mobile Commerce
Mobile
Mobile AD ( Google 의 애드몬 인수 )
Mobile Commerce
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11Mobile Commerce
Mobile
Mobile AD
Mobile Commerce ( 티켓판매 , 모바일쇼핑몰 )
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12Mobile Commerce
M-Commerce
Mobile ticketing
Mobile vouchers, coupons and loyalty cards
Content purchase
Location-based service
…. Mobile banking, Mobile stock
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13Mobile Commerce
M-Commerce
Mobile ticketing ( 영화, 연극, 기차표 등.. )
Mobile vouchers, coupons and loyalty cards
Content purchase
Location-based service
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14Mobile Commerce
M-Commerce
Mobile ticketing
Mobile vouchers, coupons and loyalty cards
Content purchase
Location-based service
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15Mobile Commerce
M-Commerce
Mobile ticketing
Mobile vouchers, coupons and loyalty cards
Content purchase ( 애플, 안드로이드.. )
Location-based service
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16Mobile Commerce
M-Commerce
Mobile ticketing
Mobile vouchers, coupons and loyalty cards
Content purchase
Location-based service
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17Mobile Commerce
M-Commerce
- 성장의 한계 ( 국내 시장 규모 예측 )
- 경쟁 심화 ( 수익 하락 , 현재의 유선 쇼핑몰 )
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18Mobile Commerce
M-Commerce
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19Mobile Commerce
M-Commerce
Mobile ticketing + Mobile vouchers, coupons and loyalty cards + Content purchase + Location-based service
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20Mobile Commerce
M-Commerce
오프라인 -> 모바일화