Download - Ifm
Balance of Payments (BOP) : Japan
1
Submitted By:Group 7
Ankit | Arpit | Amanpreet | Chandani | Rahul | Sovan | Sonali
Japanese Economy : Overview
2
Critical Success Factors for Social Media Strategy
3
Making the user feel special
Identifying with a cause
Measurability
Acknowledge multiple
devices and platforms
Incentivize social
sharing
Social buying and social
recommendations
Caareers 360
4
Evaluation of Social Media Strategy – Careers 360
5
• Functional and updated social media strategy• Campaigns run simultaneously across Media• posts are not customized for social media • Inactive on Youtube, Instagram, LinkedIn and Twitter
Integration of Social Media strategy with
overall Marketing
• Inadequate• No call to action• Campaign picture reposts, no clickable links• No prompts for reviews and ratings on products page
Social Media Optimization
• Over 3.6 Lac likes on FB• Little activity on Bschool or Engineering specific pages• Specific threads on website discussion forum
Communities around shared interests
• Contests and referral programs • Discussion forms• Redeemable badges as awards
Encouraging User content creation, engagement and
Feedback
• Android and Windows based Apps• Social Media posts and Ads customized for Mobile devices
Multiple devices and platforms
Evaluation of Social Media Strategy – Careers 360
6
• News about admissions• Sponsored / featured Ads / content not
differentiable
Honesty and transparency
• Frequency of posts increased to 2 per day• Lesser ads• Preparatory tools promotion• Features news with links to Careers360
Fresh and relevant Content
• Experts advice personally on website discussion Forum
• Messages not replied to in Social Media
Making the user feel special
• Google Analytics• Facebook InsightsMeasurability
• Encourage Referrals• Invite ratings and reviews for colleges
by alumina
Incentivize social sharing
• Indian Institute of Management - a fully autonomous university
• Offers several post graduate, doctorate and executive education programmes in management.
• 3 campuses in India
• Target Market
• The key target market is MBA aspirants
• 2,00,000+ students giving CAT, XAT and GMAT
• Business Stats
• No. of B-Schools in India : 3500+
• Competitors of IMT Ghaziabad: 20
• Students Intake: 600
• Marketing Budget per year: Rs 2,00,00,000+
• Main Programs: PGDM 2 Year, PGDM Executive, PGDM Part Time
• Objectives
• Continue to develop brand awareness and equity
• Increase the volume of admission applications
INTRODUCTION
7
SWOT ANALYSIS
8
STRENGHTS> Brand name
since 1980> Large Alumni
Base> State of the art
Infrastructure> Best exchange
program> Prolific
achievements of IMT in B-School Competitions
WEAKNESS> Increasing
batch size over the years
> Stagnant Placement Packages
> Brand dilution by creating 3
more campuses
OPPORTUNITIES> Diversification in specializations> Industry tie Ups
with organizations
> Improve startup Infrastructure
with better incubators &
funding> Better Digital marketing and
Communications strategy
THREATS> Increasing
influence of other B-Schools in NCR
> Online MBA options
> Decreased ROI with increased fee
and stagnant placement packages
PORTERS FIVE FORCES
9
Rivalry among existing
competitors
THREAT OF New
Entrants
Bargaining power of Buyers
Threat of Substitutes
Bargaining power of Suppliers
• Increasing influence of other B-Schools in NCR
• Decreased ROI with increased fee and stagnant placement packages
• Best exchange program
• Brand name since 1980• Large Alumni Base• State of the art Infrastructure• Industry tie Ups with organizations
• Increasing batch size over the years• Stagnant Placement Packages• Brand dilution by creating 3 more
campuses• Prolific achievements of IMT in B-
School Competitions
• Online MBA options• Improve startup Infrastructure with
better incubators & funding• Better Digital marketing and
Communications strategy
CURRENT SITUATION : Online presence of IMT on different online platforms
10
SEO RESULTS 3rd PARTY ONLINE PLATFORM
CURRENT SITUATION : Online presence of IMT on different online platforms
11
CURRENT SITUATION : Online presence of IMT on different online platforms
12
Measurability−Use Analytics to identify target segments and develop content that will
attract the target segments−Use Analytics to identify engagement trendsWhat time of day does target segment mostly engages with contentWhat type of content generates maximum engagement
Critical success factors for IMT
An example is shown here using Alexa.com as a analytics platform
It shows the measurable metrics in term of Keywords, visitors, daily time, website ranking in terms of rank and similar
An Example
Communities Around Shared InterestsFacebook groups to offline events being supported online as well
Encouraging User content creation, engagement and FeedbackSlow in making content onlinePagalguy and Facebook to promote the content of IMTContent flows through Media relations team
Drive engagement and consumption across multiple devicesNot mobile friendly, mobile site similar to home site
Good, fresh and relevant contentIMT blog, Official Facebook page
Critical Success Factors for IMT
Digital Marketing Roadmap for IMT Ghaziabad
Brand Audit• Marketing Stream
• Distinct Faculty
• State of the art Infrastructure
• Student Activites
• International Exchange
• High Placements
• High Peer Learning
• Corporate Connect
Strategic Objective
• Build Brand Equity
• Develop Brand Awareness
• Call for more no. Admission Application
Content Development
• Showcasing IMT Ghaziabad Life
• Featuring Students Achievements
• Director Interviews
• Faculty Research Paper
Digital Marketing Roadmap for IMT NAGPUR
Digital Marketing Roadmap for IMT Hyderabad
A Social Media campaign costs roughly around Rs 30,00,000 according to prevailing industry standards−Facebook per click cost for Industry Sector is from 4-5 Rs
3rd party platforms such as PagalGuy, Careers360 and other related information provider platforms cost approximately Rs 30,00,000 for the complete campaign−The pagalguy banner and promotions along with official discussion board cost around Rs 1,00,000
Cost for Newspaper Releases and advertisements is around Rs 1,00,000
Cost for Posters/Banners: Rs 20,00,000
Cost for website maintenance and hosting : Rs 30,000
Cost for creating and maintaining blogs is Rs 30,000
COST-ANALYSIS FOR DIGITAL MARKETING CAMPAIGN