Transcript
![Page 1: "If you don't know where you are going, then any road will lead you there."](https://reader036.vdocuments.mx/reader036/viewer/2022082422/56812cd8550346895d9195e7/html5/thumbnails/1.jpg)
"All organizations are heading somewhere, but unfortunately some don't know where they
are going."
![Page 2: "If you don't know where you are going, then any road will lead you there."](https://reader036.vdocuments.mx/reader036/viewer/2022082422/56812cd8550346895d9195e7/html5/thumbnails/2.jpg)
"If you don't know where you are going, then any road will
lead you there."
![Page 3: "If you don't know where you are going, then any road will lead you there."](https://reader036.vdocuments.mx/reader036/viewer/2022082422/56812cd8550346895d9195e7/html5/thumbnails/3.jpg)
STRATEGICMANAGEMENT
IS CRITICAL
TO ANORGANIZATION’S
LIFE!
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WHAT KIND OF STRATEGIC PLANNING IS THAT??
“Theoretically, television may be feasible, but I consider it an impossibility--- a development which we should waste little time dreaming about”.- Lee De Forest, 1926, inventor of the cathode ray tube
“ I think there is a world market for about five computers.”-Thomas J. Watson, 1943, Chairman of the Board- IBM
“We don’t think the Beatles will do anything in their market. Guitar groups are on their way out”.– Recording Company Expert, 1962