Download - iBeacon 101 - Online Tuesday
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i B E A C O N 1 0 1R E M C O B R O N | F O U N D E R I N B E A C O N
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R E M C O B R O NF O U N D E R I N B E A C O N @ R E M C O B R O N
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1 . i B E A C O N I N T R O D U C T I E 2 . P R A K T I J K V O O R B E E L D E N 3 . F U N C T I O N A L I T E I T E N
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B L U E T O O T H 4 . 0 L E S P E C I F I C AT I ED U S G E E N B L U E T O O T H C O N N E C T I E
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D E F I N I T I E C H I P S E TG E B R U I K T V O O R H A R D W A R E
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O N D E R S T E U N I N G B L U E T O O T H 4 . 0 L E
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i O S 7 ( 8 7 % ) A N D R O I D > 4 . 3 ( 5 0 % )
O P E R A T I N G S Y S T E M
O N D E R S T E U N I N G
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FA R ( + 1 0 M E T E R )
I M M E D I AT E ( C E N T I M E T E R S )
N E A R ( E E N A A N TA L M E T E R S )
P R O X I M I T Y
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P O P - U P U I T S L A A P M O D U S
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H A R D W A R E O P T I E SG E N O E G K E U Z E
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G I M B A L : A N D E R E A A N PA K
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H A R D W A R E O P T I E SG E N O E G K E U Z E
HTTP : / / I BEACON-RETA I L .NL / I BEACON-HARDWARE -OVERZ ICHT /
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M A S S A P R O D U C T I E ?
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P R A K T I J K V O O R B E E L D E N
i B E A C O N
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M I N O R I T Y R E P O R T
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R E T I N A S C A N
2 0 5 2 2 0 1 4
S C H E R M
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I N N E D E R L A N D
I B E A C O N I M P L E M E N TA T I E S
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T U L P E N L A N D
F L U W E L’ S
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G R O N I N G E R M U S E U M
I B E A C O N T E N T O O N S T E L L I N G
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M Y O R D E R S I D E K I C K
N F C O F I B E A C O N ?
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“Nederlandse winkeliers kunnen met SideKick op een rijdende trein springen, als het om Apple’s iBeacon-techologie gaat.”
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F U N C T I O N A L I T E I T E N
i B E A C O N
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E C O S Y S T E E M
I N B E A C O N
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PROXIMITY MARKETING
CUSTOMER INTELLIGENCE
CRM & LOYALTY
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P R O X I M I T Y M A R K E T I N G V O O R B E E L D E N
I N B E A C O N
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P R O X I M I T Y M A R K E T I N G
• Welkom in onze winkel
• Bedankt vooruw bezoek
• Informatie bij product
• Kortingscode / coupon
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P R O X I M I T Y M A R K E T I N G
• Heeft u hulp nodig?
• Informatie bij display
• Indoor positioning*
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C R M & L O YA LT Y V O O R B E E L D E N
I N B E A C O N
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C R M & L O YA LT Y
• Welkom terug
• Spaaracties
• Product suggesties
• Persoonlijke kortingen
• Verstuur naarmijn huisadres
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C U S T O M E R I N T E L L I G E N C E V O O R B E E L D E N
I N B E A C O N
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C U S T O M E R I N T E L L I G E N C E
• Heatmaps
• Vergelijken verschillende locaties of vestigingen
• Customer cross-section interests
• Integratie met ERP
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S I M P L E R U L E B A S E D T R I G G E R S
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PROXIMITY MARKETING
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T I TA N I C
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G E B R U I K C O N T E X T
O P T- O U T O F
U N I N S TA L L
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D O ’ S
• Leer de klant begrijpen
• Stuur aan op relevantie voor de klant
• Zorg voor de right time experience
• Wees persoonlijk
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D O N ’ T S
• Bericht bij ieder bezoek
• Bericht bij ieder product
• Bericht bij iedere exit
• Bericht na ieder bericht…
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N I E U W T I J D P E R K V O O R VA N K L A N T E N C O N TA C T: P E R S O O N L I J K & S C H A A L B A A R
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R E M C O B R O N @ R E M C O B R O N R E M C O @ I N B E A C O N . N L
!
I N B E A C O N . N L
C O N TA C T
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