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IAGR 2016 Conference
Cate Carr, Executive Director,
Liquor, Gaming and Racing
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The YourPlay scheme has delivered more
than 3 million messages to players since the
scheme was launched on 1 December 2015
YourPlay Data
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• YourPlay is live in 500 venues and available on
30,000 gaming machines across the state of
Victoria.
• Intralot Australia was awarded the licence for 11
years to monitor and maintain the YourPlay
system including service desk for venues and
players.
• Mandatory for venues, voluntary for players.
Key facts
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www.yourplay.com.au
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EGM – track play
Track play with limit
Track play with no
limit
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EGM – alert message
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EGM – limit reached display
EGM is disabled
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EGM – playing beyond limit
Tracking play beyond limit
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YourPlay Training
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Communications campaign
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Communications campaign
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Communications campaign
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YourPlay Data
As at October 2016, there has been:
• 1.8 million gaming machine sessions in
which players used YourPlay
• 32,000 cards activated
- 10,000 registered
- 22,000 casual cards
• 45,000 player account logins
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YourPlay Day
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YourPlay Data
The spike indicates the increase generated by creating awareness at the venue level and gaining support from staff to support and promote the scheme.
Launch ambassador
program
YourPlay Day
increase 500%
2nd media campaign
YourPlay Day increase of 160% in
useage
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Evaluation of YourPlay
• The Office of Liquor, Gaming and Racing commissioned an independent evaluation of
the YourPlay scheme in August 2014.
• This evaluation is currently being undertaken, with a final report due to the department
in November 2017.
• The South Australian Centre for Economic Studies (SACES) has been commissioned
to undertake the evaluation, based upon their submission to a competitive tender
process
• The evaluation will answer the following six key questions:
– Has the YourPlay scheme been implemented as expected?
– What (if any) areas of the system require improvement to reach the scheme’s
expected outcomes?
– To what extent has the introduction of YourPlay minimised harm from gambling on
electronic gaming machines?
– To what extent has the introduction of YourPlay assisted players of electronic
gaming machines to improve control over their own gambling?
– What have been the costs and effects (outcomes) of the introduction of YourPlay?
– Have there been any unintended consequences (either positive or negative) as a
result of implementing YourPlay?
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