Download - IABM Training Prospectus
TRAINING & QUALIFICATION PROSPECTUSEXPERT TRAINING FOR A FUTURE IN
BROADCAST MEDIA TECHNOLOGY
32
INDEXWHO WE WORK WITH Page 4
OUR COMMUNITY Page 5
ONLINE E-LEARNING Page 6
UNDERSTANDING YOUR INDUSTRY Page 7
AUDIO AND VIDEO FUNDAMENTALS FOR ENGINEERS Page 8
BROADCAST TECHNOLOGY WORKFLOWS Page 9
UNDERSTANDING FILE FORMATS Page 10
COMPRESSION FUNDAMENTALS AND APPLICATIONS Page 11
NETWORK ESSENTIALS FOR BROADCAST ENGINEERS Page 12
ADVANCED NETWORKS Page 13
VIDEO SYSTEMS AND APPLICATIONS Page 14
SATELLITE BROADCAST Page 15
BASEBAND DIGITAL VIDEO Page 16
TECHNOLOGY PRODUCT FINANCE Page 17
SOFT SKILLS: COACH Page 18
SOFT SKILLS: ENCHANT Page 19
SOFT SKILLS: INFLUENCE Page 20
SOFT SKILLS: LEAD Page 21
SOFT SKILLS: PERFORM Page 22
SOFT SKILLS: PRESENCE Page 23
SOFT SKILLS: SELL Page 24
SOFT SKILLS: STRATEGY Page 25
ON-SITE COURSES Page 26
BENEFITS OF ATTENDANCE Page 27
COURSE TERMS AND CONDITIONS Page 28
COURSE BOOKING FORM Page 29-30
The IABM Training Academy continues to develop its course
portfolio to reflect the needs of the whole of the broadcast
industry.
Whether you are brand new to the sector, or simply want to
refresh your knowledge, there is a course here for you. We continually liaise
with all facets of our industry to find out where the skill gaps are and we use
experts in their relevant field to design and deliver training that will address
these needs.
The unique position of the IABM means that the training we offer is not tied
into any manufacturer, vendor or broadcaster. Our training is truly
independent and can offer attendees a balanced and impartial view of the
subject. Be it at one of our scheduled courses or via delivery at your own
premises, our courses represent a simple, cost effective, way of ensuring that
both you and your staff remain fully aware of developments within the
industry. They are also excellent preparation for anyone wishing to embark
on a Certified Broadcast and Media Technologist qualification.
Feedback from our delegates is wholly positive, and virtually all of our
attendees would recommend our training to a colleague or manager. We work
hard to make sure that all of our courses remain up to date and our subject
matter experts continually review our material to ensure its currency.
This year we have partnered with some respected training providers to offer
further technical courses and, in a first for the Academy, we are pleased to
offer an array of general ‘soft-skills’ inputs. This, coupled with further training
designed by the Academy, has seen a huge increase in our portfolio. Our
offering will continue to grow; with further technology and generic courses
already in the planning stages.
I hope that you find something of interest in our prospectus and we look
forward to welcoming you on one of our courses very soon.
Steve Warner
Training Manager, IABM
WELCOME TO THE LATEST IABM TRAININGAND QUALIFICATIONS PROSPECTUS
OUR COMMUNITY
5
REALCOM BROADCAST LTD
RealCom focuses on building upon existing
industry disciplines and identified
transferable skills such as RF, Electronics,
Electrical and Baseband. They promote and
champion the development of such skill sets
through training, with key emphasis on the
practical approach. This means sourcing the
most ‘up to date’ technology and equipment
and modelling training to reflect current
working practices and procedures.
WHO W
E WORK W
ITH
4 5
WHO WE WORK WITH OUR COMMUNITY
RealCom specialize in providing independent Satellite Broadcast Operations support and training to the broadcast industry. RealCom successfully deliversengineering skill set resources and training services to a wide audience rangingfrom those with transferable skills such as ex-service personnel and graduates,to broadcast professionals developing new skill sets.
One of the key initiatives RealCom employ for delegates
following attendance of a published course is the
important step of immersion in the industry; by means
of facilitating work placements and secondments to
major broadcasters. This
approach to career
development has proven
to be successful for both
delegates and broadcasters
alike.
OUR TRAINERSAll of our trainers are experts within their
chosen field. We search out those with the
best reputations and work with them to
ensure that their delivery techniques
consistently reach our demanding standards.
We discuss each course delivery with our
trainers to make sure these reflect the latest
technological developments and delegate
feedback.
To view our trainer profiles please visit
www.theiabm.org
TRAINING TEAMThe Training Academy team are available to
answer any questions or concerns you may
have regarding our courses.
We would be delighted to hear from you if
there are particular areas of interest that
we do not yet cover that you feel would be
of value. We are always looking to expand
our offering and only through feedback from
the industry can we continue to build
successful courses.
We would also be happy to talk through any
individual or company needs that you may
wish to explore.
or +44 (0)1684 450030
comBroadcast
real
ZOOM
As part of their philosophy of learning,
they are committed to ensuring that
the needs of each delegate are met
in the session. As a result they will
arrange a call prior to the session to
establish what your pressing concerns
are. They will also follow up afterwards
to offer coaching and support for
putting the skills you have learned
into practice. This is one more way
that Zoom demonstrates their
commitment to your learning.
Zoom has partnered with IABM to offer a suite of programs centred on essential core skills that are critical to the success of any organization.
Zoom uses accelerated learning principles as the basis for all
their programs. This makes a HUGE difference in the quality of
the learning and the enjoyment of the participants. It also
means learning takes place in an applied sense, leading to
specific, tangible outcomes. Learning is not just about sitting
still and listening, but engaging all of our senses and
emotions. You can expect all of the Zoom programs to
be engaging, relevant and
exciting, and probably
very different from any
learning you have
experienced in the past.
OUR COURSE ATTENDEESOur course attendees come from a wide
variety of backgrounds which always ensures
that interaction in the classroom is diverse
and interesting.
FUTURE EMPLOYEES OFTHE INDUSTRYIn order for the sector to continue to grow
it is essential to attract the highest calibre
graduates. To do this it is useful to work with
universities to ensure that, not only do they
continue to offer courses which are relevant
to our industry, but make sure that course
attendees are aware of the opportunities
that broadcast manufacturing offers them.
By linking appropriate universities with
organizations in the industry, the IABM
Training Academy can achieve a flow of
information that will be of benefit to all.
UNDERSTANDING YOUR INDUSTRY
7
The IABM’s online e-learningplatform offers high quality,interactive broadcast and mediatechnology training at the click of a button. It provides companiesof all types and sizes access tocourses, delivered online, to ensure employees are equippedwith the appropriate industryknowledge.
KEY FEATURES OF THE PLATFORM INCLUDE:n Informative and engaging e-learning
n Online quizzes and assessments
n Certification of achievement
n Progress updates for learners and
managers
n Dedicated library of resources and links
n Ongoing guidance and support
To find out more about online study and view
our demo visit www.theiabm.org
DURATIONSelf paced, approximately five hours
WHO IS IT FOROur Introduction to Broadcast Technology course is
delivered in short, user-friendly modules. It is ideal
for induction training or as an introduction to new
topics. All modules feature a variety of interactive
challenges and assessments and on successful
completion of all modules the system will generate
an IABM Academy certificate.
SYLLABUS AT A GLANCE
Module 1 Broadcast and media production,
the distribution chain
Module 2 Distribution, delivery and the
business fundamentals
Module 3 Products, systems and services
Module 4 Who’s who in the supply chain
Module 5 Traditional media and new media
Module 6 Emerging technologies and markets
ONLINE E-LEARNING
ONLINE E-LEARNING
WHAT YOU WILL LEARNThis course aims to familiarize delegates
with broadcast and media technology, the
associated jargon and the role that
technology plays in the business in which
they operate. It provides newcomers to the
industry with an insight into what makes
broadcast so unique and enables course
attendees who have been in the industry
longer to understand how their company’s
products and services fit into the overall
distribution chain.
DURATIONTwo consecutive days or two one-day
courses
WHO IS IT FORn Broadcasters
n Suppliers
n Post-production
n Facilities and related businesses
n All employees whose work requires an
appreciation of the technology as
opposed to an in-depth understanding
of it
SYLLABUS AT A GLANCEDay One
Module 1 Broadcasting today
Module 2 Technology basics
Module 3 Making programs
Module 4 Managing content
Day Two
Module 1 Delivery to the consumer
Module 2 Broadcasters‘ business
Module 3 Suppliers‘ business
Module 4 The future
BROADCAST AND MEDIA TECHNOLOGYUNDERSTANDING YOUR INDUSTRY
6
THE FNDAMENTALS
9
WHAT YOU WILL LEARNThis course gives an understanding of
workflows and integration and considers the
changes in the market from the convergence
of today to the challenges of tomorrow.
It highlights that broadcasters and service
providers need different types of products
and services than in the past, and explains
what impact the need for automation will
have on understanding customers’
requirements.
DURATIONTwo days
WHO IS IT FORn Anyone in the broadcast technology
industry needing to understand the full
breadth of broadcast workflows
n Marketing, product managers and
technical employees
SYLLABUS AT A GLANCE
Module 1 Introduction to workflows
Module 2 Introduction to converged technology
Module 3 Integration and workflow support
Module 4 Metadata
Module 5 Media standards
Module 6 Asset management
Module 7 Planning and scheduling
Module 8 Acquisition
Module 9 Ingest
Module 10 Post production
Module 11 Delivery
Module 12 Approaches to understandingrequirements
Module 13 The future
BROADCAST TECHNOLOGY WORKFLOWSTHE FUNDAMENTALS
WHAT YOU WILL LEARNThis course will give an understanding
of how audio and video signals, files and
metadata are handled along the end to end
broadcast chain from acquisition through
production distribution and delivery.
It also explains the technologies and
techniques used to manage the storage
of audio and video data in a broadcast
environment and the main mechanisms
by which baseband video and audio is
transported to the home using different
delivery platforms including satellite,
terrestrial, cable, IPTV and streaming.
DURATIONTwo days
WHO IS IT FORn Engineers with a general electronics or IT
background who are unfamiliar with the
specific requirements of broadcast and
media applications
n Recent technology graduates starting a
career in broadcast and media
n Broadcast engineers and technicians
requiring a refresher course in audio and
video fundamentals
SYLLABUS AT A GLANCE
Module 1 Broadcast systems
Module 2 Video technology
Module 3 Television standards & technology
Module 4 Audio technology
Module 5 Video compression
Module 6 Synchronisation, conversion and standards
Module 7 IP and storage technology
Module 8 Transmission technology
AUDIO AND VIDEO FUNDAMENTALSFOR ENGINEERS
AUDIO AND VIDEO FUNDAMENTALS FOR ENGINEERS
8
COMPRESSION FUNDAMENTALS AND APPLICATIONS
11
WHAT YOU WILL LEARNCompression has become a fundamental
building block of AV environments enabling
functionality that would just not be possible
with uncompressed media.
Preserving and optimizing the image quality
in operational environments is vital for
success and therefore an understanding of
the fundamentals of video compression is
essential.
This course covers the core fundamentals
and applications of compression and looks
at compression in practice.
DURATIONTwo days
WHO IS IT FORn Broadcast and media engineers /
technicians and operators unfamiliar with
the specifics of compression
n Recent technology graduates starting a
career in broadcast and media
n Engineers and technicians requiring a
refresher course in compression
fundamentals
SYLLABUS AT A GLANCE
Module 1 Introduction and visual perceptionand images
Module 2 The components of compression
Module 3 Compression applications andtypical bit-rates
Module 4 Transforms
Module 5 Intra-frame coding
Module 6 Inter-frame coding and motionestimation
Module 7 Application and effects of coding
Module 8 Audio compression
Module 9 Popular and new compressionstrategies
Module 10 Compression in practice – case studies
COMPRESSION FUNDAMENTALS AND APPLICATIONS
WHAT YOU WILL LEARNThis course is designed to provide a thorough
understanding of current video and audio
file formats plus their associated metadata
and workflows.
It will explain how file formats are used
from production, through the broadcast
chain including QC and post-production
and onto delivery and archive.
It will examine how broadcast files have
replaced traditional tape-based video
audio workflows together with the
advantages gained through this transition.
At the conclusion of the course the
participants will have a thorough knowledge
of all the common file formats that they are
likely to encounter, their associated
workflows and the standards bodies that
recommend best working practices.
The attendees will understand the current
processes to create, transcode, monitor and
deliver files and be able to use them
practically and efficiently with the knowledge
and confidence gained through this learning
process.
DURATIONTwo days
WHO IS IT FORn Engineers working with traditional broadcast
video and audio technology who wish to
crossover to file-based workflows
n Professionals already working with file-based
technology who need to gain a wider and deeper
understanding of the subject
n Hardware and software manufacturers
n Companies looking to adapt their business for
future file-based workflows
n Bookings and production departments requiring
the skills to move to file-based workflows
n Broadcast scheduling, traffic and library
departments
n Production companies
n Digital Imaging Technicians (DITs) and other
production professionals
n Entry-level graduates looking to increase their
broadcast knowledge
SYLLABUS AT A GLANCE
Module 1 The fundamentals
Module 2 File-based workflows in broadcast
Module 3 Metadata
Module 4 Video file formats
Module 5 Audio file formats
Module 6 Other file formats
Module 7 Framework for interoperabilityof media services (FIMS)
Module 8 The DPP and other standardsbodies and workflow schemes
UNDERSTANDING FILE FORMATS
UNDERSTANDING FILE FORMATS
10
ADVANCED NETWORKS
13
PREREQUISITESDelegates should have attended the ‘Network
Essentials for Broadcast Engineers’ course or have
the equivalent knowledge and experience.
WHO IS IT FORn Broadcast and media engineers/technicians
and operators requiring a deeper
understanding of streaming video over
IP networks
n Engineers/technicians requiring who are
familiar with IT and need a deeper
understanding of streaming video over
IP networks
n Recent technology graduates starting a career
in broadcast and media who have a basic
understanding of the TCP/IP protocol stack
n Engineers and technicians requiring a
refresher course in streaming video over IP
networks.
ADVANCED NETWORKS FORBROADCAST ENGINEERS
WHAT YOU WILL LEARNThe broadcast and media production world
is rapidly transitioning from a bespoke
environment with dedicated interconnections
between specific to function hardware, to
general purpose hardware, bespoke software
and network interconnects based upon
Internet Protocol (IP).
A similar transition has taken place in the
distribution and playout environment as
servers become the norm and content is
increasingly consumed through the internet.
This course covers the core fundamentals
representing the network infrastructure for
interconnections in a file-based or streaming
environment and will also cover the
underlying communication infrastructure
and practical media applications.
DURATIONTwo days
SYLLABUS AT A GLANCE
Module 1 Module 1 network theory
Module 2 Ethernet and LAN/WAN technologies
Module 3 IP and the network layer
Module 4 TCP and the tansport layer
Module 5 Broadcast network applications
Module 6 Broadcast network infrastructure
Module 7 Network security
Module 8 Case studies and examples
SYLLABUS AT A GLANCEModule 1 Network protocols used in broadcast
networks
Module 2 Switch, port and VLAN configuration
Module 3 IP routing, inter VLAN routing and
resilience at layer 2 and layer 3
Module 4 Network diagnostics
Module 5 Streaming and on-demand media
delivery
NETWORK ESSENTIALS FOR BROADCAST ENGINEERS
NETWORK ESSENTIALS FOR BROADCAST ENGINEERS
12
WHO IS IT FORn Broadcast and media engineers/technicians and
operators unfamiliar with the specifics of
IT/network environments
n Engineers/technicians who are familiar with IT
environments but unfamiliar with the specific
requirements for broadcast and media
applications
n Recent technology graduates starting a career in
broadcast and media
n Engineers and technicians requiring a refresher
course in IT and network fundamentals
A working knowledge in one or more of IT,electronics or media technology with a recognised technology related academic qualification is required for this course.
This course builds on the content covered in the
Network Essentials for Broadcast Engineers
course and looks in more detail at the protocols
involved in streaming video across IP networks.
Delegates will build practical networks to
deliver unicast video streams across routed and
switched networks. The resilience of the network
to deliver video streams at layer 2 (spanning tree /
rapid spanning tree) will be compared and
contrasted practically with the failover of routing
protocols at layer 3 (OSPF routing protocol). Cisco
Layer 3 switches will be used for interconnecting
networks and only the commands required to
achieve this will be covered on the course.
Delivery of unicast video will be via RTSP/RTP/UDP
and also ‘over the top’ TV using HTTP/TCP. The
Wireshark protocol analyser will be used to decode
these protocols for a deeper understanding of how
they work and also for troubleshooting purposes.
The ability of TCP and UDP to deal with packet loss
and delay will also be considered theoretically and
tested practically using the networks built during
the course and open source video software for
delivery of the unicast streams.
This is a ‘hands on’ course designed to give the
delegate confidence in working practically with
streaming video over IP networks.
DURATIONTwo days
SATELLITE BROADCAST
15
WHAT YOU WILL LEARNThis course will give an understanding of
how a compressed digital television signal is
handled through various processes
involved in transmission via satellite.
It breaks down the ground segment and
examines the signal path and parameters
of the associated hardware, as well as
looking at the space segment, the
characteristics and standard specifications
used to ensure successful transmission.
It explains the technology used and theory
behind it and looks at the environment, both
technical and physical involved in using
satellites as a transmission medium.
It includes building systems, locating
satellites and carrying out live transmissions.
DURATIONTwo days
SATELLITE BROADCASTFUNDAMENTALS OF BROADCASTING OVER SATELLITE
WHAT YOU WILL LEARNThe new ‘Video Systems and Applications’ course is
an up-to-date examination of the rapidly changing
technology and workflows of current programing –
from production through to delivery.
It provides the next step to the current IABM course,
‘Broadcast Technology Workflows –
The Fundamentals’.
This course will look at current topics from a range of
perspectives and is intended for media professionals in
production, operations, technical support, engineering
and IT.
From a business perspective, we look at the different
models for state, public and commercial broadcasting.
How can we connect separate and disparate media
asset management databases so different areas of the
business - news, sport etc. – can utilize the company’s
media for both quick access and revenue generation?
From an operational and technical view we examine
current and new workflows. What are the new file-
based delivery standards? How do we deliver content
for ‘emission’ (broadcast transmission & OTT/VOD
delivery)? What type of quality control do we use?
Where in the workflow do we examine this file-based
video, audio and metadata? What are the new
standards for ‘4K’ video and audio?
From engineering and IT viewpoints, what is a MAM
database and how can we access the media both
quicker and more widely from separate systems?
How do we send video and audio over an IT network?
How is program delivery made to multiple
platforms?
SYLLABUS AT A GLANCEModule 1 Overview of broadcast business models
Module 2 Overview of broadcast workflows
Module 3 Broadcast workflow components
Module 4 File-based workflow principles
Module 5 Quality control and delivery
Module 6 Interoperability and interconnectivity. A PI concepts in ‘service-orientated architecture’ and the ‘enterprise service bus’
Module 7 Databases - their function, access and inter-connectivity
Module 8 New technology - 4K/8K TV standards. multi-platform delivery, video over IP, high dynamic range and high frame rates, and more
VIDEO SYSTEMS AND APPLICATIONS
VIDEO SYSTEMS AND APPLICATIONS
14
WHO IS IT FORn Production staff who want to gain a current
understanding of the processes involved for their
content through to delivery
n Operations personnel needing to understand the changing
workflows of the program chain to emission
n Engineers, technicians and IT experts looking to increase
their knowledge of current systems and workflows
n Recent technology graduates who intend to enter
the broadcast and video media industries
WHO IS IT FORn Engineers with a general electronics or IT
background who are unfamiliar with the specific
requirements of satellite broadcast
n Recent technology graduates starting a career in
broadcast and media
n Broadcast engineers and technicians who require
a refresher course in satellite fundamentals
SYLLABUS AT A GLANCE
Module 1 Satellite transmission overview
Module 2 The uplink chain
Module 3 The antenna system
Module 4 The satellite
Module 5 The downlink chain
Module 6 The IRD
Module 7 Modulation (DVB-2, DVB-S2,
extensions)
Module 8 Principles of link budgets
A working knowledge in one or more of IT,electronics or media technology with a recognised technology related academic qualification is required for this course.
comBroadcast
real
TECHNOLOGY PRODUCT FINANCE
17
WHAT YOU WILL LEARNThis course introduces fundamentally
important finance issues to employees who
probably haven’t, but should have, realized the
impact of their roles on their organization’s
profitability.
It tackles the underlying product and service
economics and embraces cost to develop,
cost to deploy and cost to maintain while
providing an introduction to finance and
accounting. The emphasis throughout is on
product lifecycle costs.
DURATIONTwo days
WHO IS IT FORn Employees in broadcasting organizations,
their technology suppliers, post-
production, facilities and related
businesses
n Marketing team members
n Product managers
n Finance
SYLLABUS AT A GLANCE
Module 1 Broadcast supply chain
Module 2 Fundamentals of business finance
Module 3 Measuring firm performance
Module 4 Management accounting anddecision making
Module 5 Inventory management
Module 6 Investment appraisal and projectmanagement
Module 7 Budgeting and variance analysis
Module 8 The customer interface
TECHNOLOGY PRODUCT FINANCE
WHAT YOU WILL LEARNThis course will give an understanding of
how video, audio and data components are
structured within the television signal and
how to measure for any errors or conditions
that compromise the integrity of the signal.
It examines the specifications of all of the
components carried within the digital
television signal including audio, ancilliary
and signalling data, and how these
components are processed at various
stages through the transmission chain.
This course promotes a professional level of
analysis using current test & measurement
equipment for practical monitoring and fault
finding in real world scenarios.
DURATIONTwo days
WHO IS IT FORn Engineers and technicians with broadcast
experience who deal with transmission and need to
enhance their knowledge of baseband video
n Recent technology graduates and delegates who
have completed the A/V Fundamentals course
n Broadcast engineers and technicians who require a
refresher course in television test & measurement
SYLLABUS AT A GLANCE
Module 1 Digital video formats & standards
Module 2 Channel formatting & timing
Module 3 VBI and ancillary data
Module 4 Audio standards and structure
Module 5 The interface specification
Module 6 Common problems
Module 7 Tools for testing
Module 8 Types of data and carriage
BASEBAND DIGITAL VIDEOSD & HD-SDI Test & Measurements
BASEBAND DIGITAL VIDEO
comBroadcast
real
16
SOFT SKILLS: ENCHANT
19
Transform performance, coachothers to be all they can be.
WHAT YOU WILL LEARNThis course will enhance your ability to draw
out the significant potential of others.
Through having eloquent conversations you
will shift awareness, build confidence and
transform capability. You will understand the
importance of creating the ‘end result’ and
how to support people to create the outcomes
they want, through asking the right
questions.
DURATIONOne day
WHO IS IT FORn Anyone who would like to explore
coaching and the impact it can have
n Particularly suited to those with line
management responsibility
YOU WILL EXPLORE HOW TO:n Tune into your creativity and inspire others to do
the same
n Have real conversations by building report and
being authentic
n Surface what is true, and know what is really
important
n Trust your intuition
n Create structures, apply tools and use techniques
that focus on realising the end result
n Utilize the power of choice to create the best
outcome for you and others
SOFT SKILLS:
COACHSOFT SKILLS:
ENCHANT
SOFT SKILLS: COACH
Create customer service that exceeds expectations and createsloyalty for your brand and yourbusiness.
WHAT YOU WILL LEARNThis course will help you to define your
proposition, map your customer journey and
pin the critical touch points. The outcome?
Positive retention of engaged and motivated
staff who have the confidence to enchant your
customers, ensuring that they spend more
and keep coming back.
DURATIONOne day
WHO IS IT FORn Anyone in a customer facing role who
needs to understand and deliver a
proposition, particularly in challenging
circumstances
EXPLORE HOW TO:n Know what differentiates your brand so that you
can own the proposition
n Consistently engage at every touch point by
mapping the customer journey
n Increase revenue by getting customers to spend
more
n Build morale by keeping staff because they love
what they do
n Create a culture of continuous improvement
18
SOFT SKILLS: LEAD
21
SOFT SKILLS:
LEAD
The fundamentals of leading ateam for the first time, with confidence.
WHAT YOU WILL LEARN‘Lead’ is designed to give you the skills you
need as you take on people management for
the first time. Using the latest accelerated
learning techniques, we will introduce you to
tools and principles which will support you in
your new role, ensuring that you TAKE THE
LEAD.
DURATIONOne day
WHO IS IT FORn Those who are taking a management role
for the first time, or are relatively new to
leading a team
n Anyone who is likely to move into a
management role in the near future
EXPLORE HOW TO:n Confidently move from peer to leader
n Set direction, assign roles and responsibilities
and set expectations
n Nurture talent by supporting and maximizing the
skills of your team
n Be effective: build your 100 day plan and prioritize
what needs to be done
n Map your stakeholders, identify who is important
and why
n Motivate and inspire your team to get results
Move hearts and minds to whereyou want them to be…effortlessly.
WHAT YOU WILL LEARN‘Influence’ will change your perception of
what’s possible. Using accelerated learning
principles, you will be introduced to a range
of tools and theories that will open up a
whole new world to you, a world where you
have the ability to move the hearts and minds
of others, to a point where it becomes second
nature.
WHO IS IT FORn Everyone! Influencing with skill is
relevant to everyone, irrespective of the
level of experience
DURATIONOne day
EXPLORE HOW TO:n Understand the psychology of human behavior
n Tune into the thoughts and feelings of others
instantaneously
n Create a genuine connection with ANYONE
n Understand the highest context by chunking up
and use it to position yourself effectively
n Understand and apply the six fundamental
principles of influence
SOFT SKILLS:
INFLUENCE
SOFT SKILLS: INFLUENCE
20
SOFT SKILLS: PRESENCE
23
SOFT SKILLS:
PRESENCE
Be present, have presence andpresent with brilliance! Most of all,be the best version of yourself.
WHAT YOU WILL LEARNThis course is designed to dramatically shift
your awareness, capability and confidence in
presenting. Using the latest accelerated
learning techniques, combined with
awareness tools, in-time feedback, coaching
and expert modeling, you will achieve your
end result from any presentation.
DURATIONOne day
WHO IS IT FORn Everyone, irrespective of your background
and experience
n Whether you present regularly or just
wish to have more presence in meetings,
this is the course for you
EXPLORE HOW TO:n Have gravity: own the room, lead the moment,
shift the way people think and feel
n Create impact: use body language, words and
intonation to connect with your audience
n Be enchanting: tell stories which capture
people’s imagination
n Be eloquent: connect abstract concepts and
ideas to business communication
n Be remembered: use memory-embedding skills
so no one EVER forgets
n Be efficient: create powerful documents and
presentations in far less time
Performance manage with ease, to create the conditions for peopleto be the best they can be.
WHAT YOU WILL LEARNThis course is designed to give you the
skills to performance manage your team
effectively. Using accelerated learning
techniques you will learn how to set
objectives, adapt your style and respond
effectively in any performance scenario.
DURATIONOne day
WHO IS IT FORn Anyone with line management
responsibility
n Particularly suited to those who are new
to performance management
n Suited to those who are facing current
or potential performance management
issues
EXPLORE HOW TO:n Define the purpose of the work you do by aligning
it with the organization’s strategy and context
n Set objectives that prioritize clear success criteria,
follow process and communicate outcomes clearly
n Evaluate, measure and feedback to positively
impact performance
n Address performance issues honestly
SOFT SKILLS:
PERFORM
SOFT SKILLS: PERFORM
22
SOFT SKILLS: STRATEGY
25
SOFT SKILLS:
STRATEGY
Set direction, align targets and engage employees.
WHAT YOU WILL LEARNThis program will define the contribution
strategy can make to ensuring that your
vision, direction and targets optimize your
chance for success. Strategy is many things:
having methods for dealing with an uncertain
future, being flexible in the face of new
opportunities, knowing how to innovate
quickly, and using frameworks and tools to
win hearts and minds. STRATEGY will help
you to explore this, and establish what the
future could look like.
DURATIONOne day
WHO IS IT FORn Senior staff who are involved in setting
business or departmental strategy
n Those who wish to understand and
contribute to aligning targets, setting
direction and engaging employees
EXPLORE HOW TO:n Be a strategic thinker – improve the way you think
about strategic issues
n Create a strategic plan – learn the four stages of
creating a plan
n Be innovative – create new options while building
on past success
n Align employees – ensure your organization and
people are on board
n Use frameworks to support the process – break
down and prioritise tasks to make them easy
n Build strategy into day-to-day activity – ensure the
strategy ‘lives’ in the business, guiding all action
Create opportunities, build trust,drive sales and get the YES you are looking for.
WHAT YOU WILL LEARNThis course will give you the skills to win the
hearts and minds of your customers. Through
accelerated learning principles, you will be
able to lead natural, eloquent conversations
that get your customer to buy now and
tomorrow.
DURATIONOne day
WHO IS IT FORn Whether selling forms a large or a small
part of your role, this is the course
for you
n No previous sales experience is
necessary
EXPLORE HOW TO:n Understand your customer – do your research,
know what they really want
n Define success by planning your end result
n Lead the conversation and be professional,
credible and memorable
n Deliver your proposition in a way that is clear,
coherent and compelling
n Adapt your style to respond to different people
whilst being authentic
n Handle challenge by dealing with difficult
questions eloquently
SOFT SKILLS:
SELL
SOFT SKILLS: SELL
24
BENEFITS OF ATTENDANCE
27
BENEFITS OF ATTENDANCE
STUDY OPTIONSClassroomClassroom courses offer highly intensive
training. This approach means time away
from the workplace is limited and costs are
manageable for employers. Delegates
benefit from direct interaction with fellow
students and with our experienced trainers.
OnlineOnline courses are delivered via the
IABM Learning Management System and
are suited to people who need to flex their
training with work and personal
commitments.
On-siteIf you have a number of employees that
require training then we will come to you.
We can deliver on-site training anywhere
in the world.
HOW TO BOOKn By post or fax using the booking form
n ONLINE at www.theiabm.org
n Phone +44 (0)1684 450030
Locations and venuesOur courses are delivered worldwide at
venues that have been picked for their ease
of access, excellence of customer care and
their first class teaching facilities.
Request further infoPlease contact the IABM Training Academy
team for more information on
+44 (0)1684 450030 or by email
We recognize that it’s not always possible
to afford the time to send employees on a
course away from the office. To combat this
dilemma, our classroom courses can be
delivered at a location of your choice –
including your own work premises. This can
provide a great solution for organizations that
have multiple employees to train,
saving both time and money on travel and
accommodation.
In addition, whilst the training cannot be
completely redesigned to suit an individual
organization, our trainers can concentrate
on specific areas of the syllabus that are
pertinent to your employees.
So, let us come to you at a time that’s
convenient and tailor our courses to your
business needs.
ON-SITE COURSES
ON-SITE COURSES
26
n Access to our learning managementsystem
n Opportunity to network with industrycolleagues and peers
n Refreshments and lunch areprovided on all classroom courses
DON’T JUST TAKE OUR WORD FOR IT“As part of dB Broadcast’s staff development
program we chose the IABM to deliver an in-house
Workflow Fundamentals course. The IABM were
chosen on the basis of their excellent reputation in the
industry, the courses technical content, its relevance to
us and the cost effectiveness of providing the training
for 10 of our engineering staff and two of our sales staff
in-house. This saved associated travelling and hotel
costs and minimized the amount of time out of the of-
fice for a significant number of our staff.”
Graham Pearl
Engineering Director, dB Broadcast Ltd.
n PowerPoint slides of the course content
n Access to electronic course notes after the course has been attended
n Certificate of attendance
CERTIFICATION
29
1. Wherever possible the IABM will negotiate
with course venues to avoid any parking
charges but this is not guaranteed. All rates
for courses exclude any delegate parking
charge that may be levied by the venue.
2. For classroom courses all rates shown are
exclusive of VAT/Sales Tax which is
chargeable based on the location of
classroom courses and falls under the VAT
rules of that country regardless of origin of
booking or delegate.
3. For online courses all rates shown are
exclusive of VAT/Sales Tax which is
chargeable based on the location of the
delegate.
4. Members’ rates are only available for places
booked for employees of IABM Member
companies or where the delegate is entitled
to take advantage of a recognized IABM
Training Academy Delivery Partner
Concession and can demonstrate that
entitlement.
5. All rates exclude residential accommodation.
Delegates are responsible for booking their
own residential accommodation. Where the
IABM is able to secure any preferential rates
for accommodation these will be advised at
the time the booking is acknowledged.
6. Bookings must be made either by completing
our booking form or via our website.
7. Payment is due at the time of booking and
in any case must be made in full prior to the
day preceding commencement of the course.
Failure to pay may result in exclusion from
the course.
8. Cancellations up to 30 days prior to the
course will benefit from a refund less £25
administration charge.
9. Cancellations less than 30 days prior to the
course will require payment in full
10. Substitutions may be made up to 4pm on the
day preceding the course without penalty.
11. The IABM reserves the right to cancel the
course at any time without liability. In these
circumstances the delegate fee will be
refunded. The IABM will pay no
compensation.
12. The Euro, US Dollar and UK Sterling prices
stated are fixed as at the time of booking.
13. Credit and debit card transactions will be
processed within 48 hours of receipt on a
secure server.
14. Cheques will be accepted in Euros, US Dollars
and UK Sterling. Please make cheques
payable to “IABM”.
15. If you would like to make a bank transfer
payment in either Euros, US Dollars or UK
Sterling, please contact Lucinda Meek
on +44 (0)1684 450030 or email
COURSE TERMS AND CONDITIONS CERTIFICATION
COURSE TERMS AND CONDITIONS
28
THE IABM EDUCATIONAL FOUNDATIONThe IABM Educational Foundation is a registered
charity committed to advancing engineering skills
in broadcasting and media technology on a global
basis. It offers certification covering three different
levels at Associate, Practitioner and Professional.
Within each level there are a range of
examinations that count towards final certification.
Currently The Foundation offers examinations in
the following subjects:
n Industry Understanding
n Audio and Video
n Compression
n Networks
n Workflows
n File Formats
For information on how to achieve each of
the three levels please see the examination
matrix below.
Anyone can apply for Associate level, but there
is an occupational service requirement of
either one or two years for the Practitioner and
Professional levels. There are no formal
training requirements for the examinations and
all examination syllabus’ are published on The
Foundations website. For candidates who do
not have relevant expertise in a particular
subject area it is recommended that candidates
attend a relevant vocational training course.
The IABM Training Academy training courses
are ideal preparation for the examinations.
Examinations can be taken at the workplace
or at home and are invigilated through a
remote proctor system. You will need a
computer, browser, webcam and microphone.
All sessions are recorded and are subject to
identity and security verification and post
examination audit.
Prior learning may be taken into account and
other recognized qualifications can count
towards the final certification although certain
examinations are mandatory. Each application
is considered on a case by case basis.
Certification lasts for five years and can be
renewed through our continued professional
development scheme.
For more information about certification
please see The Foundation website:
www.iabmfoundation.org
Ce
cast adBro
tionaficrtiCe
CertifiedygloochnTea ediM& cast
Structuheme Sc
y rtIndus1 At.P
e rStructu am/CEx
ngndiatsnderUy itsedcr101
Maedits ram/C
fiCertiediM& cast adBro
ts credi01inMr o1(P
trix
edfiygloochnTea di
*iredrequts A1)
2 5.0 eusIs
22/04/2014/ /
cast adBro
03inMy ans lup1 (PC
atccupor y1 rsodner eloypmE
ygloochnTea ediM& t
*iredrequts credi0ts)T credir oPer thoany
carpTMtBreC
tnemireuqreicervesal ionntiopmxeer odireuqret nemers
WP1t.P
liFP2t.P
skfloworWitsedcr10P1
stmaorFelitsedcr10P2
r o1(PTMtBreC
rvesal ionatccupooNorsdnr eeloypmeo N
A1)cossaT
tnemireuqreicervdireuqret nemeors
udiA1 Tt.P
Ne
ComprP3t.P
deoVi& o udiitsedcr151
skorwtNe
ssioneCompritsedcr15P3
CertifiedediM& cast adBro
its cred40Minther oyans lup1(T
TMtBreC
CertifiedygloochnTea di
*edirureqits ts)crediT r oPther
forpT
:tesoNibsso pebaymsntiopmxe E=Prar ofryoatdanmisP1 t ar P=ionssefProdanr enctitioPraFor are yeivf for tslasioncatrtifiCeSt nem DevelopalnofessioPr
rethfurrFo danationmforni
ghuroh tleib if Pr otioningoceRTrt Pa,ioncatrtifiCer enctitioPrat sumitsdcresioncatrtifiCeal ion
reybdeatdpuebaymt u bsar -CeemehcS
s tionidnocdans mrtefullfor see
g
Ne2 Tt.P
ninLearro rnealtt anvlee rithwionssefPror ofryoatd manis1 T
muimaxm ainithwdeaintt aebt late rethghurothr oioncatrtifiCe
see g.orationdnfoumabw.iww
)
skorwtNeitsedcr102
(snicatioalifuqeivatrnioncatrtifiCeal
riode pareyeivfmdelat gnitinunCo
TMtBreC
rvesal ionatccupor y2 ret nemersodner eloypmE
atidnuoFal noaticudEBM IA©
forpT
tnemireuqreicervntiopmxeer odireuqre
2014noati
COURSE BOOKING FORM
30
Discount code
COURSE DETAILS Course Name
Course Dates
DELEGATES Name Job title
Name Job title
Total Fees
VAT
Total
CUSTOMER DETAILS Your Name Job title
Company
Address
Tel Fax
METHOD OF PAYMENT (tick box) Enclosed is a cheque for the total cost of the order (payable to IABM)
Please invoice (only available to IABM members).
Our purchase order No. (if applicable)
Please debit card No.
Name on Card Issue No.
Valid from Expiry date
Please indicate card type Security Code
Please sign to confirm you have read our terms & conditions (overleaf) and agree to adhere to them
Name:
COURSE BOOKING FORM
Live as if you were
to die tomorrow.
Learn as if you were
to live forever.
Gandhi
Send completed form to: IABM Training Academy, 3 Bredon Court, Brockeridge Park,Twyning, Tewkesbury, Gloucestershire GL20 6FF, UK. Fax: +44 (0)1684 450024
IABM Training AcademyIABM, 3 Bredon Court,Brockeridge Park, Twyning,Tewkesbury, Gloucestershire,GL20 6FF, United Kingdom.
T: +44(0)1684 450030E: [email protected]: www.theiabm.org