Download - I, Cinna Online
I, Cinna OnlineDr James Morris
Subject Leader, BA (Hons) Web Media
Ravensbourne
RSC I, Cinna Project: The Context
• Surprisingly few films of Shakespeare made by the RSC itself
• Constant need to find contemporary relevance for The Bard
• Educational imperative• Desire to “skip a generation” and create something cutting
edge• Aim to work with educational institution as part of the
process– Young people know best what young people want
RSC I, Cinna Project: The Proposal
• Use Web 2.0 technology and philosophies• 50-minute one-man play written by Tim Crouch
– Author of The Author and my arm– Growing series of I, xxx plays inspired by
Shakespearean cameo characters– Julius Caesar as seen from a minor character
• Audience interaction during stage version to be replicated by viewer participation during Web stream– Students write poems and submit them
Three-part project
• Film of I, Cinna (The Poet) play• Website to host promotional
materials and as focus for event• Live studio event
I, Cinna online• Film live-streamed to 9,000 schoolchildren on July 2nd,
10:30am• Students aged 11+, English or Citizenship classes• Live Q&A followed film, chaired by Konnie Huq, with Tim
Crouch, Jude Owusu and Mallory Blackman• Opportunities for students to contribute poems and Q&A• Over 500 poems submitted in first 10 days after event• Partnership between:
– Cisco, Ravensbourne, Ja.net and The Royal Shakespeare Company, LOCOG (part of the Cultural Olympiad)
www.icinna.org.uk
I, Cinna is just the beginning…
Technological enablement
• Web 2.0 context provides culture of user participation in media– Blogs, social media, instant messaging, user-generated content
• HTML 5 allows much tighter integration between media and page– Popcornjs.org shows some advanced examples– Popcorn Maker: http://mozillapopcorn.org/popcorn-maker/– Popcorn Macbeth
• Future projects will use HTML 5 implementation to link user participation directly with video content
Technological inspirations
• Groundbreaking music videos– OK Go’s All Is Not Lost– Arcade Fire’s The Wilderness Downtown– Rome’s “3 Dreams of Black”
• New interactive documentaries– National Film Board of Canada’s One Millionth Tower– Bay Area Video Coalition’s History In These Streets
• Tech showcases:– http://cspdev1.csp.uwa.edu.au/temp/sample.htm
Bite-size narratives
• Dickens– Pickwick Papers serialised in 1836
• Comics– Graphic novels such as Watchmen
• Gamification– Writer supplies a backstory; gamer provides the
linear narrative by interaction
Transmedia Challenges
• Create a strong, engaging story• Create a story users want to
participate in• Create a story that can mutate with
user interaction– Whilst also maintaining a strong
narrative drive
thank you
any questions?
www.icinna.org.uk
@cyberwest
