Download - HWB Magazine - Media Kit
HWB MAGAZINEA brand new day for local health and lifestyle publications – introducing a new glossy magazine that delivers engaging and informative content and dynamic design.
TARGETED AUDIENCE30,000 copies to be delivered by Canada Post to affluent neighbourhoods in Ancaster, Dundas and Hamilton West/Mountain. Average household income is $150,000 plus, including John Savidis Lean & Fit historical clients.
EDITORIAL PROFILEThe content is primarily health, wealth and beauty, but articles will also include topics that make up the good life – fashion, cars, dining, pastimes and more.
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FREE
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MEDIA KIT 2011/2012
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Health | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | Beauty
H E A LT H | W E A LT H | B E A U T Y
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Health | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | Beauty
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Health | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | BeautyH B
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John Savidis’
PREMIERE ISSUE / SPRING 2012
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contentWhen I looked around to advertise,
I wasn’t seeing anything that truly
reflected my objectives. I wanted
a glossy, professionally written and
designed magazine that focused on
this area alone – a magazine that
was relevant to a local audience and
was affordable. I believe we have
created such a publication with
HWB Magazine.
John Savidis
WHO WE ARE
We are creating a magazine that is local and pertinent to consumers in Ancaster, Dundas and Hamilton Mountain and affordable for national and local advertisers alike.
Our target audience is interested in:
- fitness - healthy lifestyle - investment and business - beauty advice - the finer things in life
All the elements needed for a well-
balanced, healthy and rewarding life.
HEALTH – sound body and mind.
WEALTH – able to afford to pursue one’s passions.
BEAUTY – self-worth and anti-aging secrets to build confidence.
McNeill Communications Tel: {905} 320-0775 | email: [email protected] | www.mcneillcommunications.ca
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EDITORIAL PROFILE
The content is primarily health, wealth and beauty, but articles will also include topics that make up the good life – fash-ion, cars, dining, pastimes and more.
Two times a year – Spring & Fall
Promoted by: John Savidis Lean & Fit Columnist Speaker Successful businessman
MCNEILL COMMUNICATIONS
EXPERTSin turnkey custom publications
EDITORIAL SERVICES
DESIGN
PHOTOGRAPHY
WEBSITE DEVELOPMENT that integrates print with online
SALES
ADVERTISING SALES
Nathan ForbesMcNeill Communications
Tel: {905} 320-0775
email: [email protected]
HWB MAGAZINE SPRING 2012 | MEDIA PLANNER
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PUBLISHING SCHEDULE, ADVERTISING RATES AND MECHANICAL SPECIFICATIONS
ADVERTISING SALES
Nathan ForbesMcNeill Communications
Tel: {905} 320-0775
email: [email protected]
MECHANICS
Trim Size: 8.375” x 10.875”
Bleeds: Bleeds must be a minimum of
.125” outside of the trim area.
Colours: All colours must be in CMYK.
No Pantone or spot colours.
Binding: Perfect bound
File Formats: PDF, TIFF, JPG and EPS.
• Supply as high resolution MAC
format via FTP.
• Images and files must be 300 dpi.
• Submitted files must be flattened
and all fonts properly embedded.
ADVERTISING DEADLINES
Premiere Issue: SPRING (April/May 2012)
Ad Closing: March 15, 2012
Materials Due: April 1, 2012
ADVERTISING RATES
AD 1x 2x
Double page spread (DPS) $6,250 $5,625
Outside back cover $3,450 $3,105
Inside front cover $3,450 $3,105
Full page $3,150 $2,835
Half Page $1,750 $1,575
Quarter page $900 $810
One-sixth page $650 $585
* 10% frequency discount
ADVERTISING SPECIFICATIONS *
DPS 15.5” x 9.625” (safety)
DPS 16.75” x 10.875” (add.125” bleed)
Full page 7.125” x 9.625” (safety)
Full page 8.375” x 10.875” (add.125” bleed)
1/2 Page 7.375” x 4.875” (add.125” bleed)
1/2 Page 6.125” x 3.625” (safety)
1/4 Page 3.6875” x 4.875” (add.125” bleed)
1/4 Page 2.4375” x 3.625” (safety)
1/6 page 2.46” x 4.875” (add.125” bleed)
1/6 page 1.21” x 3.625” (safety)
* Dimensions are width X height
NOTE: Double Page spread (DPS) ads must be submitted as
seperate left and right pages, clearly identified using L (left) and
R (right) in the file names, with proper .125” bleeds to each page.
McNeill Communications Tel: {905} 975-6172 | email: [email protected] | web: www.mcneillcommunications.ca
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Health | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | Beauty
H E A LT H | W E A LT H | B E A U T Y
MA
GA
ZIN
EM
AG
AZ
INE
Health | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | Beauty
Health�|�Wealth�|�BeautyHealth | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | Beauty
Health | Wealth | BeautyH B
H E A LT H + WEALTH + BEAUTY
John Savidis’FREE
PREMIER
E ISSUE
