Download - Hungry Mobile Euro Mobile Media
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Next generation servicesMobile in a passionate environment
Ecosystem
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Mobile is emotion!
• Mobile is people
• Mobile is communication
• Mobile is targetting
• Mobile is money
• Mobile is passion
• Mobile is services
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Mobile is people
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Todays penetration of mobile web
10 – 20% in most countries WW
(Nielsen Mobile)
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20 – 30% by end of year 2009
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Nokia 5110
1998
Apple iPhone 3G
2008
SonyEricsson T610
2003
Nokia N70
2005
10 years of mobile, 1998 - 2008
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Mobile is communication
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Environment for passionate applications
Mobile operators
200x - 2008
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But….
Imagine if…
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A smart phone company launched their own phone, and blocked operators from
using their own content decks
(zero phones will released with that until now)
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…Wait….
They‘ve already done that
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Environment for passionate applications
Manufacturer
2009 - 2010
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Learn from our mistakes, and don‘t repeat them!
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So….
Imagine if…
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Smart phones were out distributed out to the
market
(most of phones released today are smartphones)
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Data connection costs were minimum, data capping was present(UK introduced Q1/2009, other
countries to follow)
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People won‘t care about operator decks – why?Operators can‘t manage the speed of development that thousands of developers can generate.
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People won‘t care about manufacturer stores – the mobile internet will be open and accessible. Manufacturers working in a closed environment = like Apple, doesn‘t work. Developers need freedom.
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Environment for passionate applications
USER
Mobile operator
Manufacturer
Wouldn‘t this mean, that finally, the important guy went in the middle?
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Mobile is targetting
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What do we need?
• For a passionate environment to grow, we need:
+
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What do we need?
• For a passionate environment to grow, we need:
+ Mobile operators
Mobile operators
Content providers
Content providers
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Mobile environment not ready for emotion!
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Future of mobile applications
Discovery
Search Links / Direct AppStore‘s
Discovery
Operator decks Embed links
Current
Future
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Mobile is passion
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• Vodafone in New Zealand has launched a mobile social networking service similar to Cyworld branded Self Central
• Users have rooms and avatars• Part of Self Central's attraction is a user-
generated content revenue-sharing model similar to SeeMeTV, but Self Central gives back 20% of UCG content revenues to original creator
Source: Mobile Monday Amsterdam 24 Sept 007
Self Central - Vodafone "Cyworld"
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What is mobile?
Camera?Messaging?E-mail?IM?
Calling?
Browsing?Gaming?Reading?Video?
Music listening?Communicating?
Advertising?
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JOHNS PHONE
Mobile is…
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Mobile is money$$$
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ADVERTISE ON MOBILE!
ADVERTISE ON MOBILE!
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Business models for passionate applications• iPhone application developers not making money
• Only few of them are really profitable
• Ad-funded model not generally working
• As of right now, working only locally
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Business models for passionate games
Ad-funded model in mobile games doesn‘t really work yet
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Operators failing
• 2001 – dial-up prices
• 2004 – kB prices
• 2006 – fixed internet prices
• 2008 – fixed mobile internet prices
• 2009+ - capped mobile internet prices
• 2010 – bundled mobile internet / free mobile internet?
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Where‘s the money?
• Mobile games?
• Mobile content?
• Ad-funded content?
• Mobile services?
• Mobile applications? Lifestyle? Usable?
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Where‘s the money?
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Mobile is services
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Next generation mobile services
Skype
• Skype is the biggest mobile IM and calling service
• Competitors: MSN, Yahoo IM, AOL/ICQ, eBuddy.
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Next generation mobile services
Social search engines
• Social search engines that find places / things / events based on not other people, but your social circle
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Jan Rezab
E-mail me: [email protected]
Blog: http://blog.hungrymobile.com
THANK YOU!
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