Download - Humour in online innovation
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Humour – Funny but efficient way of supporting online innovation activities
D.Sc. Miia Kosonen, ISPIM 10.6.2014
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Inspiration for the study
“In our brains, humour is the easiest route to the area where we are open and willing to share.”
Bettina von Stamm, ISPIM 2013
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Inspiration for the study: but what happens when we ”collaborate” online?
www.in2communications.com/Portals/108729/images/the-most-boring-content-of-all-time.jpg
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Humour, creativity and learning
• Re-targets attention• Increases psychological safety• Relieves stress
…online and offline! University researchers once voted for their favorite actor. Huge
Grant won.
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Humour onlineWhen, how and from which sources? How is it present in online innovation environments?
aggressive, controlling humour affiliative and self-enhancing humour
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Humour sources in online innovation
• Professional stereotypes
• Previous community interactions
• Common knowledge• Ideating as such
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Humour types in online innovation
Joking HumanizingPosting funny pics, videos, stories Creating non-official profiles
Output-centered Impossible designs, ”mad ideas”
Conversational StorytellingSpontaneous conversations and content Making fun of shared background, events and
history; professional or user stereotypes
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Storytelling humour in memes: professional stereotypes
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Implications for IM and hosts of online platforms
• Four sources and five humour types identified• Pay attention to humour online• Feed funny content, not only information• In community design, support ”being human”
and engaging in humorous exchanges • Identify applicable humour types and social
lead users!
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Thank you!
Collaborate to study online humour more in detail? Twitter: MiiaKosonen
Email: [email protected]