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Redefining a Category Through Social
Natalie Malazenko, Director, WW Digital Marketing & Social Media
Signal San Francisco | March 21st, 2012
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Spectre: The Premium Ultrabook
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Perceptions Form
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2nd Teaser Showing Features
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Perception Evolved
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Breaking Through CES Noise
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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Throw a Party
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First Ever Live Streamed Concert on Twitter to Celebrate Spectre
•Over 1450 blogs written about live stream with pick up in U.S., UK, Netherlands, Japan, & others, showing amazing Global Reach
•Mashable Article 2nd most shared article of the week and it launched on a Friday.
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First Ever Live Streamed Concert on Twitter to Celebrate Spectre
• #TiestoLive, trended #1 Worldwide ORGANICALLY beating #CES Buzz
• #TiestoLive rose total HP CES buzz to be the most mentioned tech brand in timeframe:
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Did it work?
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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“Everyone knows that when it comes to great-looking laptops, Apple leads the way. Or, at least, used to lead the way. Until HP announced their new design at the Consumer Electronics Show in Las Vegas. […]The Spectre is thin and extremely portable as you'd expect from an Ultrabook -- but it's also drop-dead gorgeous.” – Gary Krakow
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Lenovo
Toshiba
Acer
ASUS
Dell
Samsung
HP
Ultrabook Mentions
HP UltrabooksMentionedmore in UltrabookDiscussions than anyother Windows PC manufacturer.
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Momentum
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Spectre Eclipsehpeclipse.com#SpectreEclipse
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Thank you
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.