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How your advertising agency misled you about
Social Media - Julian Cole
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What I will cover in this presentation
• 3 Benefits of social media
• The 2 biggest Misconceptions about social media
• 3 steps to getting started
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What is social media?
‘Is the ability for users to both consume and create content online.’
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It’s all about Relationships
• Relationship = no. of interactions
• Social Media offers easy interactions. Facebook
• Brands with high interactions are king!
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1st Benefit: Brand Positioning/Relationships
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2nd Benefit : Marketing Intelligence
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3rd Benefit Customer Feedback
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2 of the Biggest Misconceptions
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1. Viral = Big Bangs for Small Bucks
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2. Don’t trust your advertising agency
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Write these down!
1.Google Alerts
2.Australian Blog Index RSS reader
3. Ask for help