![Page 1: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/1.jpg)
How to Use PR and the Media to Get More Exposure for Your Counselling Practice Hosted by Clinton Power,
Founder of www.AustraliaCounselling.com.au
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
![Page 2: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/2.jpg)
What is PR?
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
![Page 3: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/3.jpg)
A Typical PR Strategy
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
•Where do you start?•Who are you target audiences and how do you find them?•What are your tactics to connect with them?
![Page 4: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/4.jpg)
Where do you start?
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
•What are you trying to achieve?•What is the result you want?•What are you trying to communicate?
![Page 5: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/5.jpg)
Your target audience
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
•Who are they and where do they hang out?•What type of media do they consume?•What do they watch, listen to or read?•Where are they online?
![Page 6: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/6.jpg)
What’s newsworthy?
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
![Page 7: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/7.jpg)
For general news
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
•Timing•Significance•Proximity•Prominence•Human interest
![Page 8: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/8.jpg)
Media angles
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
•Interesting psychology stats•Human interest relating to mental health•Addition of new staff members to your practice•Important business milestones in your company•Evergreen mental health stories that are always relevant
![Page 9: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/9.jpg)
To make the news…
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
•Read the news- world and local•Read psychotherapy and counselling journals•Follow the media in general
![Page 10: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/10.jpg)
Media pitch
•A specific idea that you ‘pitch’ to a journalist•Be targeted and have an interesting angle•Make it personal
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
![Page 11: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/11.jpg)
Media channels
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
•Newspapers•Radio•TV•Online magazines•Blogger
![Page 12: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/12.jpg)
Media releases
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
![Page 13: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/13.jpg)
Media interviews
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
![Page 14: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/14.jpg)
Editorials
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
•What is an editorial?•Why do them?
![Page 15: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/15.jpg)
Public speaking
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
![Page 16: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/16.jpg)
Online PR
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
![Page 17: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/17.jpg)
Blogs
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
![Page 18: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/18.jpg)
Social Media
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
![Page 19: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/19.jpg)
Summary
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
•Always think about your strategy•Follow the golden rules of PR•Check out these resources:•Cpcommunications.com.au•Publicrelationssydney.com.au•Sourcebottle.com.au
![Page 20: How to use PR and the Media to get More Exposure for Your Counselling Business](https://reader036.vdocuments.mx/reader036/viewer/2022062418/5555d797d8b42a711f8b4d25/html5/thumbnails/20.jpg)
Marketing Q & A
www.AustraliaCounselling.com.auCOPYRIGHT © 2013