REALISATION BASIC DIGITAL SIGNAGE
Business objectives
Content strategy
Screen configuration
Integrated Content Management System
Scalable network
Measurement and evaluation
REALISATION GAME CHANGERS
Smartphone penetration
Apps
Bluetooth Low Energy (eg. Apple’s iBeacons)
Social media
Payment options
REALISATION CLICKS & BRICKS
Choose your product on-line
Collect in store
Eg. Argos ‘Check & Reserve’
REALISATION MANAGING THE PROCESS
Multiple channels
Multiple messages and formats
Without careful planning - becomes unmanageable
The right Content Management Platform is key
Streamlines processes and increases flexibility
Increases your chances of future proofing
REALISATION GO CONFIGURE
Customer journey - touch points
Communication strategy - what have you got to say?
Demographic - existing technology
Store layout - physical space
Measurement and analysis - Model
Return on Investment (ROI)