How To Spice Up Your Online Marketing
With Better Images
welcome.
twitter.com/ShawnGraham
facebook.com/CreativeCombustionBlog
www.shawngraham.me
Image: Flickr user Anthony Perez
social sharing: the early years
Image: Flickr user Dean Meyers
the return of visual storytelling
• 46% of internet users post original photos and videos online
• People watched 46.7 billion online videos in August 2013
(37.7 billion in August 2012)
• Pinterest and Instagram
• Algorithms are noticing…
see with your eyes, not your hands…
see with your eyes, not your hands…
• Larger images generated more than 69% more clicks than
the previous Facebook format in September 2013
see with your eyes, not your hands…
• Brand new data from Dan Zarella shows tweets with images
using Pic.Twitter.com, Twitter's native uploader, are 94%
more likely to be retweeted.
photos and videos are driving social engagement
image strategy is just as important as content strategy
what makes a great image?
Image: Leigh-Anne Weiss
subjective (sort of)
visually interesting (obviously)
unique and memorable
never pedestrian
can change over time
@fondalo
www.facebook.com/coffeebuddha
www.exacttarget.com
mashable.com
www.shopify.com
www.fastcompany.com
Image: Flickr user James Vaughan
what’s next?
www.luminate.com/publisher/
www.amctv.com/shows/breaking-bad/story-sync
www.madefire.com/motion-books/
elements of an image strategy
• Identify your unique image style and mood
• Carve out time to search for photos and videos
• Select items that are both interesting and relevant
• Incorporate images and videos wherever it makes sense
• Bookmark any other awesome finds for later
• Have some fun with it
stock photography looks stocky
even when saying thanks
Thank You
what questions do you have?
