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Internet RetailingDrive through the Internet Retailing Ecosystem
v1.0Sept 2014
www.e-tailing.pk
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Course Content
Setting-up a Business – Day 1
Setting-up a webstore – Day 2
Managing backoffice – Day 3
Promoting the webstore – Day 4
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Setting-up a BusinessLegal, association, taxation, accounts and banking.
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Setting-up a Businesslegalize your business
It is advisable to have a business registered as there are many benefits attached to it like:
1. One can acquire SME Loan and Grant
2. Business gets opportunity to participant in exhibition at subsidized rate
3. Business can be sold
4. It act as CNIC (Computerized National Identity Card) and is required in every turn of business.
5. It can be further enhanced to become a partnership company.
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Steps to setup a proprietorship firm
Apply for NTN (National Tax Number)
Register the business with an Association or Chamber
Open a Bank Account
Maintain book of accounts
Submit tax return every year.
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Forms of Business in Pakistan
There are various form of business for example :
Sole Proprietorship
Partnership
Company
(read more in document and http://www.secp.gov.pk)
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Taxation and Accounts(proprietorship business)
Once it is decided which form of business suits your business, next step is to apply for NTN (National Tax Number) number.
Simultaneously it should be decided who will maintain the accounts and submit the tax return
Once the above step is done then an individual can open the bank account.
Please refer to tax account for process for other form of business ie partnership and private limited.
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Registration at Association
Once the business is registered it is important to get registered with any association like Chamber of Commerce, SMEDA (small and medium entrepreneur development agency), APTMA (all Pakistan textile mill association), PSEB (Pakistan Software Export Board), PASHA (Pakistan association of software houses), etc
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Setting-up the WebStoreDomain, hosting, wordpress, woocommerce, theme
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Setting-up the WebStore
Buy a domain (for eg www.yourstore.com)
Buy a hosting (hard-disk space to upload product so other can see it)
Install Wordpress (www.wordpress.com)
Install WooCommerce (www.woocommerce.com)
Install Theme (www.themeforest.net)
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Domain and Hosting
.net.pk
for .com, .net, .org domains
for .com.pk and .pk domains
Can use UBL WizCard or Standard Chartered ATM VISA for purchase
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Install Wordpress
Install Wordpress
Wordpress is a content management system which helps to create create pages, add products, integrate social media and other plugin through easy to manage dashboard
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One click installation
Godaddy and other hosting provider offers easy installation where you don’t have to worry about uploading files and settingup the database.
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WooCommerce
You can launch internet retail site exactly as show here – all you need is
- Wordpress- WooCommerce- WooCommerce
Theme
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Back-Office Management
Backoffice is important to manage various functions which includes :
Order Management
Refund and Cancellation
Product Management
Price Management
Discount Coupon
Email Marketing
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WooCommerce Theme
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Settingup BackofficeOrganogram, Process Flow, Business Optimization, Third Party.
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Back office Organogram
Manager
Opera
tion
Web
Creative
Webstore
Digital Marketing
Merchandizing
Product and Pricing
Promotional Planning
Market Analysis
Order Management
Order Processing
Logistic
CRM
Finance
Accounts / Financial Planning
Client Accounts incl. Refund
HR
Compensation
T&D / Policy
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Functions
WebStore maintenance
Merchandising
Order Management and Supply Chain
Digital Marketing, CRM and Market Analysis
Account and Finance
HR
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Read more at WooCommerce
http://docs.woothemes.com/documentation/plugins/woocommerce/getting-started/
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Digital MarketingSEO | SEM | SMM
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Digital Marketing
Digital marketing is a digital communication channel after radio, TV and print to reach billions of users through digital mean such as internet connected desktop, tablet and smart phone, SMS, Mobile Apps and other innovative digital means.
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Why Digital Marketing/ Content
1. Reach billions of customers beyond traditional boundaries for two way communication. The uniqueness of instant two way communication gives digital marketing edge over other media like TV. Print and Radio.
2. Communication becomes easy when there is no limitation of the contact points and digital offers you a wide variety of platforms (social media, web, apps, etc) where you can interact with your target audience.
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How to Create Digital Content
Plan the content Pickup the messagePlan content : video, landing
page, social media engagement, game, apps, etc
Define reach (target audience, multiple geo-demographic)
Define various KPIs – branding, likes and engagement, conversion
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Creative Platform For Digital
Innovation
Use of Latest Technology
User Experience
Avoid Adaptations
Relevant Platforms to be used
Test and Measure the Success
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SEO – Search Engine Optimization
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SEO
SEO is the process of improving the visibility of a website or a web page in organic search results.
get on
#1position in
Google organic
search
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Extended SEO Google Map Price Comparison Engine like Google
products, eBay Mobile Search
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SEO MethodologyKeyword analysis
Set target audience
Define avenues
Create content
according to
avenues
Publish content
Engage users
Measure KPIs
Redefine SEO
strategy
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SEM – Search Engine MarketingPaid Campaign
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SEM
SEM is promoting a website through improving its visibility in search results. Paid advertisements are used to get the desired results as we don’t have to wait for our keyword to get on top.
SEM is the wider discipline that incorporates SEO. SEM uses paid advertising with Adwords or Bing ads, pay per click article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM.
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Google/Search Engine Ad Networks
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Paid Text/Image/Video Ads
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SMM Social Media Marketing refers to
communicating and interacting with consumer through social networking websites such as Facebook.
Audience wants to interact! Social Media has become an active
marketing tool for companies, as it helps them create talkability about their brands.
Even consumers prefer brands which are more responsive and listen to what they have to say.
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Social Media Stats
More than 6 million Facebook users in the Pakistan, which makes it 28th country among all that are listed on Facebook.
Facebook users in Pakistan are projected to increase to 10 million by 2014.
The largest age group (50%) is currently 18 - 24 with total of 3,225,560 users, followed by the users in the age of 25 – 34 (26%).
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Mobile Marketing
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Mobile Accessibility
Through
SMS and Short Codes
Apps
eBook
Responsive web design
Social Media
Youtube video
Landing pages
Instant CALL on website.
Skype, Whatsapp.
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Mobile MarketingIdeas