How to set up a Superior Blog in 6 steps?By
Muhammad OmarCO-Founder & Blogger at E3langi.com
asst. Brand Manager at Sarmady – A Vodafone Company
Why to blog?
Encouraging Arabic content
Sharing Knowledge Personal BrandingMonetizingSelf-Development
What/ How to blog?
Building your Brand Identity
Building your team Building your product
Managing your Product Lifecycle
Building your communication
channels
Analysis & Optimization
Building your Brand Identity
Positioning:- Core Values / Extended Values- Be Original: People not a Site – Higher interaction at my profile – Don’t be like someone you admire.- Trust: slowly earned and easily lost.
NameLogoTagline/ Slogan
Blue-Ocean Strategy Vs. Red Ocean Strategy
Building your team
Recruitment: Head Hunting Contributors
Operations
Knowledge Center
Building your product
Building the Blog:- Domain/host.- Design Theme/
customizing it.- Plugins: Available - Don’t
overuse.- Socializing items:
UpWorthyBuilding the Content:- Material: articles/
videos/ info-graphics/ slides/ Aggregation.
- Language./ Tone- Inventory: Feedly –
Swayy.- Frequency: Quality Vs.
Quantity.
7. Don’t write a newspaper: create a resource – don’t use dates.
8. Get ideas from your audience: Answer their questions.
9. Understand: quotes from upcoming articles
10.Blog post is like a miniskirt: from: 300 words to: 1000 words - Visitors don’t like to scroll - Visitors get bored at 60% of the content.
1. Be Creative
2. Be Interesting
3. Be Yourself: Tell Your Real Story
4. Write for yourself
5. Use Catchy headlines
6. Be Consistent
7. Use Call to actions
8. Use Catchy headlines
11 Golden Tips for your content
Managing your Product Lifecycle
Development: test marketing.
Introduction: official launch.
Growth
Maturity
Dead
Building your communication
channels
Social Media
• Building Social Platforms: Gradual.
• Managing Social Platforms: 1. Content Strategy: o Phases: Teasing – Branding – Positioning – Engagement.o Frequency.o Language.o Tone.o Types of posts: links/ statuses/ videos/ images.o Value of posts: educational/ entertainment/ stories.o Inventoryo Don’t use Hootsuite.
2. Responding to fans: Networking.3. Following what’s trending.
Email Marketing
• Build a Database:Giveaways
• Give your Subscribers a Priority
Analysis & Optimization
Blog User Experience: mobile experience - small changes make big difference.Content Quality: finding your ideal readers – analyze your competitors
Social Media Performance
Blog Traffic:Users/ Page-views.Bounce RateNew vs Returning.Mobile vs DesktopTrends of Growth