Download - How to REALLY unlock word-of-mouth
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the no bull secret to unlocking word-of-mouth
Tara @missrogue Hunt
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https://www.flickr.com/photos/seandavis/12521639624/
“people who share interests, intent, beliefs, resources, preferences, needs, and risks in common, affecting the identity of the participants and their degree of cohesiveness.”
community
Tara @missrogue Hunt
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7%86%
of consumers whose purchase decisions were somewhat influenced by word of mouth from people they know.
Deloitte Study, April 2014
Contagious: why things catch on - Jonah Berger
of word of mouth happens online…yes…only 7%.
Tara @missrogue Hunt
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https://www.flickr.com/photos/badgreeb_records/6432585527
Word of mouth spreads throughout communities/networks of people. Communities are word of mouth amplifiers.
Tara @missrogue Hunt
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but the secret sauce is…
https://www.flickr.com/photos/dopey/12635690544/Tara @missrogue Hunt
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DENSITY!
less dense more dense
“Density is the measurement of how
concentrated relationships and
conversations are within a community.”
Tara @missrogue Hunt
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RULE:
The higher the density of relationships in a community, the more things will spread between the members - online and off.
https://www.flickr.com/photos/danorth1/6010415951/Tara @missrogue Hunt
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what creates density?
Tara @missrogue Hunt
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location Tara @missrogue Hunt
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uncertainty
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https://www.flickr.com/photos/40969298@N05/16355514002/
marginalization
Tara @missrogue Hunt
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https://www.flickr.com/photos/fiftypercentchanceofrain/3863299641
competitionTara @missrogue Hunt
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https://www.flickr.com/photos/127556345@N02/15881447631
shared passionsTara @missrogue Hunt
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https://www.flickr.com/photos/87501370@N02/8011393311
shared experiences
Tara @missrogue Hunt
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https://www.flickr.com/photos/squidminion/8526109676/
unique identitiesTara @missrogue Hunt
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history/culture
It’s a Portuguese Feast!
Where is the food?
It’s not literal. It’s what we’ve always called it.
Tara @missrogue Hunt
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time to killTara @missrogue Hunt
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signalsof density
https://www.flickr.com/photos/gregorybrown/4696716322/Tara @missrogue Hunt
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discussion group activity
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connections between group members
http://www.ameliamarzec.com/images/occupy-twitter.jpg
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interactions between group members
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offline interactions
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still haven’t found the right
community?
https://www.flickr.com/photos/atomicity/44141489 Tara @missrogue Hunt
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1. How dense is this community?2. Are the members of this community in need of
what you are offering? Can/will they pay for it?3. Do you have a connection to or experience with
this community?
Ask the following questions:
https://www.flickr.com/photos/angermann/1948649318Tara @missrogue Hunt
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every big company
started with a small, dense community.
https://www.flickr.com/photos/kimmanleyort/8674170316/Tara @missrogue Hunt
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https://www.flickr.com/photos/oatsy40/6715845075/
so…how does one go about
‘entering’ a community?
Tara @missrogue Hunt
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STEP 1:Show up…a lot.
https://www.flickr.com/photos/pavdw/8302686436/ Tara @missrogue Hunt
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STEP 2:Build trust and relationships.
https://www.flickr.com/photos/104249543@N07/15299274597/Tara @missrogue Hunt
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STEP 3:Deliver amazing experiences.
https://www.flickr.com/photos/thomashawk/170691672/ Tara @missrogue Hunt
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STEP 4:Repeat.
https://www.flickr.com/photos/cyanocorax/288232991/ Tara @missrogue Hunt
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and…what if your ideal
community lacks
density?https://www.flickr.com/photos/danorth1/193729282/ Tara @missrogue Hunt
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https://www.flickr.com/photos/autographedcat/14538292862/
“if you see a parade, get in front of it!”
Tim O’Reilly
Tara @missrogue Hunt
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Bring people togethercreate resources and platforms to gel the conversations
Tara @missrogue Hunt
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Tara @missrogue Hunt
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https://www.flickr.com/photos/martinroell/299516372/ Tara @missrogue Hunt
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Encourage bondingbring people physically together to deepen the relationships
https://www.flickr.com/photos/dellphotos/5820823763 Tara @missrogue Hunt
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Promote ownershipmake the community members the leaders
https://www.flickr.com/photos/missrogue/3621400082/ Tara @missrogue Hunt
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community…it never went
away…https://www.flickr.com/photos/kamaljith/6130319471 Tara @missrogue Hunt
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…it’s just been buried beneath the bullsh%t that has flooded the networks with with noise…
Tara @missrogue Hunt
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…noise that does the opposite of building community.
It’s worse than annoying. It’s killing the networks where people find their tribe, which is bad news for business, too.
https://www.flickr.com/photos/bs/2250280425/iTara @missrogue Hunt
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https://www.flickr.com/photos/mikemcsharry/5360225083/
Look for your community of interest. Find and/or create density. Build relationships. Add value. I promise this will work. No bs.
Tara @missrogue Hunt
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About Tara"Before Timeline and tweets, before a blog was called a blog, before anyone even knew what a web browser was, Tara Hunt
was there. Often labeled a pioneer of online and social marketing, the Canadian has been an observer of the realm's
development and a force in influencing it."
- Entrepreneur Magazine, 2013
Truly Social Inc.647 992 2951
[email protected]://www.tarahunt.com
@missroguehttp://www.youtube.com/sanfranrogue
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Giveaways!You got questions? I’ve
got cards!
amazing local artist: Timothy Hoey,
O Canada Art Studio
http://ocanadaart.wix.com/
ocanadaart