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HOW TO PROMOTE AND EXPAND YOUR REACH:
Strategies to effectively promote your resources, develop networks, and reach your
target audiences
Presented by: Helen Schuckers & Dede Montgomery
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OUR GOAL
To improve the safety, health and well-being of workers in Oregon and beyond through:
v Total Worker Health® research
v Collaboration and outreach with partner organizations
v Dissemination of evidence-based programs
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TODAY’S TALK WILL ADDRESS:
vOregon Healthy Workforce Center tools and toolkits
vDissemination strategies
vIdentifying target audiences & developing your pitch
vConnecting with community networks
vStrategies on how OHWC is reaching & engaging with end user
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OHWC TOOLKITS & TOOLS
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OUR 4 TOTAL WORKER HEALTH® TOOLKITS
BeSuper! for supervisors and employees in Construction
Safety & Healthy Improvement Program (SHIP) for supervisors in any industry
Promoting U Through Safety & Health (PUSH) for young workers in any industry
Community of Practice& Safety Support (COMPASS) for
home care workers
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Online training on safety, health & well-being
Behavior tracking to reinforce training concepts
Scripted group training & activities with social support
OREGON HEALTHY WORKFORCECENTER TOOLKIT COMPONENTS
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Total Worker Health Toolkit for workers 14 to 24 years old
PROMOTING U THROUGH SAFETY AND HEALTH (PUSH)
• Online training – 1-hour computer training with videos & examples on safety, communication, and health
• Start the Conversation Activities – 15 to 20-min activities covering different topics (i.e. violence in the workplace, know your rights, sun safety, stress)
• Social media Tumblr page – houses videos and images that are used to emphasize topics covered
v Increased safety & health knowledge
v Liked by young workersv Adopted by Portland Parks
and Recreation
PUSH Outcomes
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Total Worker Health toolkit for supervisors and employees in construction
SUPERVISOR TRAINING IN CONSTRUCTION (BE SUPER!)
• Online supervisor training – 1-hour training to help supervisors become better communicators, team builders, and supporters
• Supervisor behavior tracking – reinforce topics learned & track supportive goals for 2-weeks
• Lifestyle Education Cards – scripted activity to help employees learn healthy lifestyle choices
Available in English or Spanish
v Reduced unhealthy behaviors (e.g. sugary and fatty food intake, caffeine)
v Increased safety compliance, grip strength and sleep duration
v Decreased wrist & forearm pain
Outcomes
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Total Worker Health Toolkit for supervisors and employees in any industry
SAFETY & HEALTH IMPROVEMENT PROGRAM (SHIP)
• Online supervisor training – to support safety and work-life balance among employees
• Supervisor behavior tracking – reinforce topics learned & track supportive goals for 2-weeks
• Team Effectiveness Process – supervisor or manager-led action planning to improve work-life conflict, safety, and team effectiveness
• Follow-up – sessions to ensure what is learned is practiced
v Reduced blood pressurev Initially, reported weaker relationships
with supervisors, saw increased team and work-life effectiveness, & family supportive supervisor behaviors
SHIP Outcomes
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Home Care Workers
COMMUNITIES OF PRACTICE AND SAFETY SUPPORT (COMPASS)
• Peer-led social support group – Group of 5 to 10 home care workers who live or work near each other
• Scripted peer-led group activities & lessons –covers various healthy and safety topics (e.g. healthy eating, ergonomics, correcting hazards in a home)
• Goal setting and behavior tracking – reinforce topics learned & track of supportive goals & successes, which is shared in group meetings
• Group problem solving – to increase social support from other care workers
v Fewer loss days due to injuryv Safer work practicesv Increased fruit and vegetable intake
COMPASS Outcomes
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WORKPLACE SAFETY, HEALTH & WELL-BEING TOOLS
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WORKPLACE SAFETY, HEALTH & WELL-BEING TOOLS
These tools are also included in our toolkits (BeSuper! & PUSH)
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WORKPLACE SAFETY, HEALTH & WELL-BEING TOOLS
Fall Symposium –Thursday, Nov 30th
Working title - From Awareness to Action: The psychology of emergency preparedness & response in the Pacific Northwest
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WORKPLACE SAFETY, HEALTH & WELL-BEING TOOLS
Sign up for our newsletter for occupational safety, health and well-beingwww.ohsu.edu/oregon-institute-of-occupational-health-sciences/
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OUR DISSEMINATION STRATEGIES
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OUR NEW DISSEMINATION WEBSITEYOURWORKPATH.COM
v Launch date July 2018
vSustainable & effective dissemination platform
v User friendly & engaging website with lay audience-friendly language
v Metrics on tool and toolkit access &downloads
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Commitment Exchange
1-3 organizations recruited for each toolkit Free access to digital files and/or scripted training in total worker health
Three follow-up sessions End of program catered lunch and focus group that will include health and well-being incentives
1 to 3 month participation Real-world case study and testimonials
YOUR WORKPATHDISSEMINATION PROGRAM
v Work to create cultural shifts and advocating of resourcesv Feedback on how to improve current/future intervention design
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ONE PAGERS
A single page that provides information about your organization or a particular product and/or service.
Summer Dissemination Intern survey project
v How informative?
v How feasible to implement?
v Ranking most important to least important information
v Visual quality of infographic
v How can we improve?
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EXAMPLE OF ONE PAGER STRUCTURE
Who and What?
v Short pitch or explanation
v Identify audience
v What you are promoting
v Use of icons
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EXAMPLE OF ONE PAGER STRUCTURE
Why?
v Making the case
v Testimonial
v The evidence-base
v Outcomes
Where?
v Addresses how to access
information & materials
v Contact information
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VIDEOS
v Explainer videos
v User guides
v Animated videos
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INSTITUTE PODCAST
v Inform community on how work can affect safety, health, and well-being
v Discuss public health significance of occupational health
v Making science accessible for all through sharing of basic and applied science
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DISSEMINATION WORKGROUP
v Monthly workgroup that address the process & challenges related to moving research into practice, and dissemination into the marketplace
v Discuss and share dissemination best practices & strategies through team-based discussions
v Guest speakers & hosting workshops
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WHERE WE ARE GOING
Basic Science DisseminationImprove current & future interventions Partnerships
Marketing & key messages Create dissemination framework
Key performance indicators & metrics
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IDENTIFYING YOUR TARGET AUDIENCE & DEVELOPING YOUR PITCH
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YOUR AUDIENCE LEADS TO YOUR PITCH
• Identifying your target audience to reach the right audience
• Develop a pitch & campaign for your audience
• Branch out and find your sub-audiences
• Tailor messaging
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OHWC REACHING OUR TARGET AUDIENCE
OHWCDissemination
Specialist
Safety & Risk Dept.
End User
Insurance & Employee Assistance Programs
Human Resources & Wellness Dept.
Non-Profit
Academic
Government
Different agencies
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DEVELOPING YOUR PITCH WITH LEAN CANVAS
Credit: OHSU Tech Transfer & Business Development
What problem are you solving?
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Product Market
LEAN CANVAS = PRODUCT & MARKET
Credit: OHSU Tech Transfer& Business Development
What problem are you solving?
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LEAN CANVAS: CUSTOMER SEGMENTS
Credit: OHSU Tech Transfer& Business Development
What problem are you solving?
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LEAN CANVAS: PROBLEM
Credit: OHSU Tech Transfer& Business Development
What problem are you solving?
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LEAN CANVAS: SOLUTION & VALUE PROP
Credit: OHSU Tech Transfer& Business Development
What problem are you solving?
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LEAN CANVAS: CHANNELS
Credit: OHSU Tech Transfer& Business Development
What problem are you solving?
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CONNECTING WITH COMMUNITY NETWORKS
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OUTREACH CENTRAL HIGHLIGHTS
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EXAMPLES OF CONTACTS & ORGANIZATIONS WE HAVE PARTNERED WITH
• OHSU
• Comcast
• City County Services
• Owens-Corning
• OEA Choice
• SafeBuild Alliance
• Governor’s Occupational Safety & Health (GOSH )
• City of Hillsboro
• Oregon Young Employee Safety (OYES)
• Safe Jobs Oregon
• ASSE national
• Portland HR Management Assoc.
• Fortis Construction
• General Sheet Metal
• InLine Construction
• Portland Parks and Recreation
• SEIU 503
• KBOO Radio
• PyschArmor Institute
• Trimet
• Portland Bureau of Transportation
• Portland Water Bureau
• American Hearth Association
• Samaritan Health
• US Forest Service
• Dept. of Defense
• Oregon Home Care Commission
• Faith Community Nursing
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STRATEGIES ON REACHING & ENGAGING WITH END USER
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SOCIAL MEDIA AT OCCUPATIONAL HEALTH SCIENCES
New links &topics People, events, toolkits &research
Weekly posts &comments
Follower, tweets, retweets & men/ons Likes, Fans, comments &shares
Partners: Workers – Employers – Families ---- Funding Organizations – Agencies –Academic Institutions – Associations – Community-Based Organizations è Impact
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OUTREACH ACTIVITIES
Foster connections with community partners to include
diverse and vulnerable audiences
Learn the needs of stakeholders and facilitate exchange of
intervention ideas
Identify avenues to disseminate Total Worker Health®
tools & toolkits
Stimulate engagement and educate audiences in Total Worker Health®
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QUESTIONS?
Helen Schuckers: [email protected]
(503) 494-2425
Dede [email protected]
(503) 494-3522
facebook.com/occhealthsci.ohsu
twitter.com/ohsuocchealth
linkedin.com/groups/8505351
blogs.ohsu.edu/occupational-health-sciences