![Page 1: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/1.jpg)
How to Produce the Right Book
Joel Friedlanderwww.TheBookDesigner.com
1Saturday, November 12, 2011
![Page 2: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/2.jpg)
4Saturday, November 12, 2011
![Page 3: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/3.jpg)
5Saturday, November 12, 2011
![Page 4: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/4.jpg)
6Saturday, November 12, 2011
![Page 5: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/5.jpg)
7Saturday, November 12, 2011
![Page 6: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/6.jpg)
8Saturday, November 12, 2011
![Page 7: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/7.jpg)
How do you figure out what to do?
9Saturday, November 12, 2011
![Page 8: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/8.jpg)
1.There are a lot of reasons
to publish a book
11Saturday, November 12, 2011
![Page 9: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/9.jpg)
2.There are a lot of kinds of books
you can publish now
12Saturday, November 12, 2011
![Page 10: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/10.jpg)
3.When you connect these you get
your Publishing Strategy
13Saturday, November 12, 2011
![Page 11: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/11.jpg)
1.There are a lot of reasons
to publish a book
14Saturday, November 12, 2011
![Page 12: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/12.jpg)
15Saturday, November 12, 2011
![Page 13: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/13.jpg)
16Saturday, November 12, 2011
![Page 14: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/14.jpg)
17Saturday, November 12, 2011
![Page 15: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/15.jpg)
18Saturday, November 12, 2011
![Page 16: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/16.jpg)
19Saturday, November 12, 2011
![Page 17: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/17.jpg)
20Saturday, November 12, 2011
![Page 18: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/18.jpg)
21Saturday, November 12, 2011
![Page 19: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/19.jpg)
22Saturday, November 12, 2011
![Page 20: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/20.jpg)
23Saturday, November 12, 2011
![Page 21: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/21.jpg)
24Saturday, November 12, 2011
![Page 22: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/22.jpg)
25Saturday, November 12, 2011
![Page 23: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/23.jpg)
2.There are a lot of kinds of books
you can publish now
26Saturday, November 12, 2011
![Page 24: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/24.jpg)
27Saturday, November 12, 2011
![Page 25: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/25.jpg)
28Saturday, November 12, 2011
![Page 26: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/26.jpg)
29Saturday, November 12, 2011
![Page 27: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/27.jpg)
30Saturday, November 12, 2011
![Page 28: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/28.jpg)
31Saturday, November 12, 2011
![Page 29: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/29.jpg)
32Saturday, November 12, 2011
![Page 30: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/30.jpg)
3.When you connect these you get
your Publishing Strategy
33Saturday, November 12, 2011
![Page 31: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/31.jpg)
Publishing Strategies
34Saturday, November 12, 2011
![Page 32: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/32.jpg)
Publishing Strategies
35Saturday, November 12, 2011
![Page 33: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/33.jpg)
Publishing Strategies
36Saturday, November 12, 2011
![Page 34: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/34.jpg)
Publishing Strategies
37Saturday, November 12, 2011
![Page 35: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/35.jpg)
Publishing Strategies
38Saturday, November 12, 2011
![Page 36: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/36.jpg)
Publishing Strategies
39Saturday, November 12, 2011
![Page 37: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/37.jpg)
1.There are a lot of reasons
to publish a book
40Saturday, November 12, 2011
![Page 38: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/38.jpg)
Each reason involves certain kinds of readers:
• You have to position, price, produce and promote your book to match the habits and expectations of those readers
41Saturday, November 12, 2011
![Page 39: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/39.jpg)
2.There are a lot of kinds of books
you can publish now
42Saturday, November 12, 2011
![Page 40: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/40.jpg)
• You have to create the kind of book that fits in with your marketing plan
Each kind of book has its own economic and distribution requirements:
43Saturday, November 12, 2011
![Page 41: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/41.jpg)
3.When you connect these you get
your Publishing Strategy
44Saturday, November 12, 2011
![Page 42: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/42.jpg)
When you know who your readers are, and you have a marketing plan, every step of your publishing
strategy will be predictable
45Saturday, November 12, 2011
![Page 43: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/43.jpg)
46Saturday, November 12, 2011
![Page 44: How to Produce the Right Book...How to Produce the Right Book Joel Friedlander Saturday, November 12, 2011 1 Saturday, November 12, 2011 4 Saturday, November 12, 2011 5 Saturday, November](https://reader035.vdocuments.mx/reader035/viewer/2022070916/5fb6ce8650e9f0666a611095/html5/thumbnails/44.jpg)
Coming soon!
59Saturday, November 12, 2011