Enterprise ArchitectureHow Do We Position Enterprise Architects in Today’s Business ?
Vijay SoodDirector, Solution DeliveryEMEA Program Architect LeadSalesforce Services
Jonathan BrayshawDirector, Strategic ProjectsSalesforce Services
Suggested Agenda - Open discussion
Introductions & 1 Fun fact about you
What is an Enterprise Architect/Program Architect
How do you Position the Value of an Program Architect
Should a Customer pay a vendor for this Service ?
What are the key takeaways for a company like Salesforce & for the Program Architect
• Salesforce Services since 2006
• Involved in delivering some of the most complex global Salesforce programme & projects out of the EMEA region.
• Regional Lead for all Program Architects in EMEA
• 20 years experience in major projects delivery across International, Central Government (UK Cabinet Office), Banking, Finance, Insurance, Retail and Telecommunications
• Fully Salesforce Certified, Agile and PRINCE2 Practitioner certified
• Program Architect EMEA Oversight Focus• Senior Stakeholder Management• Global Programme Management• Social Enterprise Implementations• Engagement Support for complete project
lifecycle using different methodologies with Partners or Services
• Technical, Integration and Functional Architecture knowledge
• Sales Cloud, Service Cloud & Force.com• Business / IT Alignment around Centers of
Excellence & Implementation best practices
Background : Vijay, Director, Solution Delivery
Focus AreasBackground
Jon Brayshaw is specialized in architecting complex application, product and process designs.
Has experience in implementing, designing and building customized solutions using the Force.com platform
25 years plus of IT experience the last 8 years working with Salesforce.com largest customers in Europe.
Joined Salesforce.com on July 2004.• High End Fashion Retailer , UK, 4000 Users, Technical Architect
• Manufacturer, Europe, 4000 Users, Application Architect
• Leading Financial Service Provider, UK, 2000 Users, Technical Lead.
• Triple Play Telco, Sweden, 500 Users, Platform Architect
• Technical Governance• Platform Specialist• Security• System Integration
Background: Jon, Director Strategic Projects
Focus Areas
Relevant Project Experience (extract)
Background
• Social media integration• Application design• Thought leadership• Visualforce and Apex
Definition of an Enterprise Architect
GARTNER Enterprise architecture (EA) is a discipline for
– Proactively and holistically leading enterprise responses to disruptive forces by identifying and analyzing the execution of change toward desired business vision and outcomes
– EA delivers value by presenting business and IT leaders with signature-ready recommendations for adjusting policies and projects to achieve target business outcomes that capitalize on relevant business disruptions
– EA is used to steer decision making toward the evolution of the future state architecture
Saleforce.com’s view of a Program Architect…
WHO ARE THEY?
A trusted, fully certified Salesforce Platform Strategic Advisor with domain expertise in Salesforce application, platform, and integration concepts
WHAT DO THEY DO ?
Partner with you to contribute to solution strategies and enterprise architecture roadmap design & prioritization to help you best maximize your Salesforce.com investment
HOW DO THEY ENSURE SUCCESS
Develop an understanding of your business goals and systems architecture and apply their deep platform expertise to recommend optimal application, integration, and mobile design patterns while contributing to solution & enterprise architecture strategies
DISCUSS:HOW WOULD YOU POSITION THE VALUE OF AN ENTERPRISE/PROGRAM ARCHITECT ?
Our Customers are Increasingly Complex(Today’s drivers)
Multiple Geographies
CentralizedDe-CentralizedSecurityCompliance
CentralizedDe-CentralizedSecurityCompliance
Multiple Entities
Business UnitsLines-of-BusinessSubsidiariesSingle-Org/Multi-
Org
Business UnitsLines-of-BusinessSubsidiariesSingle-Org/Multi-
Org
Multiple Technologies
Legacy/HomegrownOn-PremiseCloudMobile
Legacy/HomegrownOn-PremiseCloudMobile
Strategic
GovernanceCompetenciesTransformationThe Social
Enterprise
GovernanceCompetenciesTransformationThe Social
Enterprise
Political
Business AgilityIT StrategyPartner
EngagementDecision Making
Business AgilityIT StrategyPartner
EngagementDecision Making
Multiple Partners
AlignmentCompetenciesMotivesTransparency
AlignmentCompetenciesMotivesTransparency
A Heightened Level of Engagement is Required
Global Customers have a Higher Demand for our Expertise and Leadership
Accountable for Vision to Value The ‘Business Technologist’ – The Role Our Customers
Demand from Us The Trusted Advisor helping Leaders to create tomorrow’s
strategy Create Momentum & be Passionate Leaders
DISCUSS:WHY SHOULD A CUSTOMER BUY AN ENTERPRISE/PROGRAM ARCHITECT FROM A VENDOR?
Addressing the business challengeFrom application management to IT governance
Program ArchitectDeep ArchitectureProduct/Platform ExpertiseTechnical Roadmap + PrioritizationTechnical Program GuidanceEnterprise DesignPlatform Scalability/CapacityInteraction with R&D
Customer Success Executive
Business Value AdvisorProduct Expansion StrategyOrganizational ReadinessSponsorship & GovernanceCenter of Excellence DevelopmentAdoption Program DevelopmentCommunication
Premier Support
Project/Program ManagementRequirements GatheringBusiness Process DesignArchitectural DesignIntegrationCustom DevelopmentData MigrationImplementation TestingPerformance TestingTraining
TransformationalProducts
FoundationalProducts
Services
Program Architect is Critical to Customer Success
Performance and scalability
Governance and strategic oversight
Innovation
Architectural integrity and agility
ROI
Technical and Implementation Issues
Inefficiencies and technical debt
Risk
Benefits of Engaging with a Program Architect
Reduce development costs and risk
Reduce development costs and risk
Maximize ROI
Maximize ROI
Drive strategy
and cloud transition
Drive strategy
and cloud transition
Empower and enableEmpower and enable
IncreasedTime to Value
Aligning with Other Success Resources and Programs
Vision & Strategy
Business Measures
Adoption
Sponsorship & Governance
Processes
Roadmap
Technology& Data Program Architect
Customer Success Executive
Summary
A central focal point for promotion and
successful adoption of SaaS and PaaS projects
Dedicated professional for addressing
immediate and future goals
Provides mentoring and knowledge transfer
to achieve self-sufficiency
Drives reliability, availability and scalability
for deployed solutions
Ensures most efficient use of Salesforce.com
resources and technology
Long term commitment to the Customer’s
organizational success
This Isn’t The End…
Consumerization of IT doesn’t marginalize IT
Forces a transition to business oriented IT Professionals
CxOs need to find strategies for the future roadmap & not just today’s opportunities/ challenges
Represents opportunity for us all
What Did You Learn?