Download - How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary
Ian Cleary
HOW TO MEASURE YOUR
SOCIAL MEDIA SUCCESS
Metrics & Tools
#Blog4Profit @IanCleary
WHAT IS SUCCESS?
This is what we want to see…
Social Media Website Sales
But this is more likely…
Social Media Website Email
More Website & Social VisitsSales
But this is more likely…
Social Media Website Email
More Website & Social VisitsSales
Or… we don’t get any direct salesBut… There is still a lot of value
in social
Social media also has other uses that will help grow your business
Awareness – If you they don’t know of you they won’t buy from you
Relationships – Find people relevant to your business and form a relationship with them
Customer service – Build relationships with existing customers and get some future sales
More organic traffic – Content with more shares gets more organic traffic
What do we need to track?
On each of the channels
Is your audience relevant? Is your audience growing? Are people engaging with your
content? Are you driving relevant traffic to
your website? Is that traffic converting?
Things that are harder to measure but still valuable
Are you forming friendships with influencers, partners?
Are you building relationships with your current customers?
Do people think that you are ‘everywhere’ !
We know it’s important to go to networking events and build
relationships but we don’t put the same value on it online…
That is because we are not being as strategic
online…
Let’s start with Twitter…
Some tools to start with…
Analytics.twitter.com
Free and contains most of what you need
TwitonomyGreat analytics on
your Twitter account
SEMrushInsightful social media
analytics
Is the audience growing and are they relevant?Twitter Analytics
What type of engagement are you getting on posts? Which works?Twitter Analytics
Top Tweets…Twitter Analytics
Top Tweets…Twitter Analytics
Twitonomy
SEMrush – Social Media Analytics
Grow Your Followers
Use Social Quant to build targeted followers
www.SocialQuant.com
Use Social Quant to build targeted followers
www.SocialQuant.com
Twitter Stats…
www.SocialQuant.com
Now for Facebook
Facebook – Likes/Unlikes
Profile of Audience
Engaging Content
Other option…
www.AgoraPulse.com
Other option…
www.SimplyMeasured.com
Grow Your Fans
Growing your Facebook Likes and Increasing engagement
Share stories not updates… Share imagery that help portray the
story Use relevant tools to create – Canva,
RelayThat, Visage, etc
Retarget website visitors…
Web User
Your Website User leaves
Your ad on Facebook
User returns to website and
subscribes
Drive More Traffic
Most of Your Audience Doesn’t See Your Content
Because most of them are not even logged on
Use Edgar for Social Media ManagementCategories Social Media Updates
Want more Facebook likes from your Wordpress site -> 5 Quick Ways to Get More Facebook Likes Using WordPress http://bit.ly/1B2T495A Day in the Life of the Internet: These Numbers Will Blow Your Mind [Infographic] - via @sociallystacked http://bit.ly/1MLZ2jnWe love our tools but strategy first!
Are you spending enough time picking the right tools?
6 Technology Skills Highly Desirable For a Social Media Consultant http://bit.ly/1uMWIwV
Share Via
www.MeetEdgar.com
Use Edgar to drive more engagement and trafficPick which category it belongs to and which channels it gets posted to and Edgar will create and manage your queues automatically based on your schedule
www.MeetEdgar.com
Analytics for Pinterest
www.TailwindApp.com
Analytics for Instagram
www.iconosquare.com
Tracking Traffic from Social Media in Google Analytics
Map out the journey they take…
User clicks on link in Tweet about your blog post Brought to
Thank-You PageVisitor goes to post and signs-up to your list
1. Set up a goal for the destination – Thank you page
2. Setup a UTM Tracking Link for Your Campaign
Urchin Tracking Module (UTM) o for tracking campaigns within Google Analytics
Example use:o If you get traffic to a blog post from paid or
unpaid means on Twitter you can’t track this in Google Analytics unless you have campaign tracking code set up for each
Use link EVERY TIME you share out content
Use the UTM Builder to Create the Link
Example Link…
http://www.razorsocial.com/GA-bounce-rate-reference-guide?utm_source=Twitter&utm_medium=Post&utm_campaign=Blog-Promotion-GA
Track your Campaign Conversions in Google Analytics
That was an appetizer for social media
How would you like
a 5 course meal!
The Problem…
So much to learn It’s changing all the timeYou don’t have time to keep
up to speed on everything
What’s included
Monthly Workshop
Lasts 2 hours and will be on a range of
topics
Monthly Roundup Report of trends,
tools, changes to the industry
Private Networking Group
I will be there every day
How to Videos & Templates8 videos and 3
templates every month
Recommended Tool Lists
Negotiated tool discounts
Special Offer
But….
$1 first
month
Become part of the Founders ClubLaunching October 15th
$48 a monthafter thisJoin today and get access to
our Social Media Workshop training video (worth $147) for FREE!
www.razorsocial.com/foundersclub
Summary
Analytics is an essential part to social media
There are plenty of free/paid tools There’s only a few things to track
THANKS !
Keep in contact@IanCleary
www.RazorSocial.com