1Your Career InsuranCe PolICY: MakIng soCIal MedIa work for You

Social media collides with almost every part of our lives from announcing breaking news and managing party invitations, right through to the way we search for work. There was once a mind-set that some social platforms were for professional life, and others were for social life, but the reality is, they are beginning to blend. There are hundreds of social media platforms in existence but do you know how to use social media to boost your professional profile and raise awareness of your specific skills and expertise with the right people? If not, read onthis is now a core skill you simply must have.

Keys to Social Success: check listBe Authentic: be who you are, be honest because social crowds can spot a fake from a mileBe Relevant: think about the content that is being shared and if the platform works for youBe Consistent: candidate cant put professional foot forward on LinkedIn; then be swearing on Twitter, and have drunken photos on FacebookBe Appropriate: only say the things that you would talk about in an interviewBe Connected: who you connect with, and what you say, matters; not just about what/who you know, but who you are linked to; you can tell a lot about a person by their friends.

93%of recruitersuse LinkedInto source talent

Social media is no longer on the risein the recruitment world it is the norm

Twitter is the go-to for morethan half (54%) sourcing talent

One in four recruiterssurveyed had successfully sourceda candidate on Facebook

have hiredthis way

89%

54% LinkedIn continues to dominate social recruiting at 93% adoption, while 66% use Facebook.

Two-thirds of companies are offering incentives for their staff to get involved with referring hires.

Source: Jobvites fifth annual Social Recruiting Survey