HOW TO LAUNCH YOUR IDEA ONLINE(and how not to)
BY THEEscape the City Tech Team
The Escape the City Tech Team
Dom JackmanCo founder
- Escape Management Consulting
- Non tech background (Geography – Durham)
- Four years product development
Chris BushellESC CTO
- Escaped Banking- Technical background - Comp
Sci Degree- 10 years corporate IT
experience
Stefan RitterFront-end Dev
- Escaped Austria- Self taught - Teacher of Design- Hates snowboarding
What type of business are you building?
Tech - Enabled Tech
Software as a service
A Social networkShop
Community site
Advertising
Online market placeSubscription
Affiliate
or
The steps online business should go through
TEST YOUR IDEA
LAUNCH YOUR IDEA
GETTING SERIOUS*
*Not all ‘online’ business have to get here
TEST YOUR IDEA
LAUNCH YOUR IDEA
GETTING SERIOUS*
Tech - Enabled Tech
What type of business are you building?
Any non-technical person can build a very successful business
Find a technical co-founder!
Start small but start
Launch page Mailing list
+
Buzz
+
Your first 1,000 fans!=
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
Create a Minimal Viable Product
Big Lesson – DON’T RE INVENT THE WHEEL / CUSTOMISE
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
Examples of third party software you should take advantage of
Get your hands dirty
Big Lesson – Learn to code (at least the basics)
Cheaper. Its getting easier. Fun. Set you up for next step.
Offline courses Online
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
Taking it to the next level
Your idea passes these tests:
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
- Good traction: Lots of subscribers, success stories etc- Revenue: Small or know where its coming from
WARNING!!!
Things just got a bit more seriousFunding, Hiring developers, Confident product Vision, Office
Hire the best Developers you can afford
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
Co-locate your team
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
Keep it simple
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
Prioritise features ruthlessly
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
Release little and often
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
Don’t be afraid to throw things away
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
Build quality in
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
USE THE RIGHT METRICS TO GUIDE YOU!
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
QUESTIONS?
