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Page 1: How to Implement Product Marketing in Your Company - Point of View

How to Implement Product Marketing in Your Company

Page 5: How to Implement Product Marketing in Your Company - Point of View

Product MarketingUnderstand the Buyer

Strategic Marketing at the Product Line Level

Page 6: How to Implement Product Marketing in Your Company - Point of View

Product Marketing Compelling Marketing & Sales Strategies

Deliverables• Positioning• Messaging• Competitive Differentiation• Go-to-Market Strategy• Senior Management Alignment

Page 7: How to Implement Product Marketing in Your Company - Point of View

Product Marketing

Product Launches

Sales & Marketing Enablement

Strategic Support of Collateral

Page 8: How to Implement Product Marketing in Your Company - Point of View

Hire a Product Marketer when you need to:

• Scale the Company• Understand Buyers & Market• Optimize Marketing & Sales


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