Driving Traffic & Sales through Video
@JakeLarsen7
24,935,569 Lifetime Views
tv: History
YouTube Marketing AmBADASSador
13,854,569 Views (July 2011- Sept 2012)
tv: Recently
tv: Traffic
tv: Videos
Views Spike Based on Popular Keyword Trends. (Apple Products)
iPhone 5 Unboxing Video Launched
iPhone 4S Released
iPad 3 Released
InvisibleSHIELD EXTREME Launched with iPhone 5
HzO Video(Waterblocking)
tv: Spikes
ResultsClicks: 111,027
Sales (Trackable): $50,894.06
Great Branding: Inexpensive
Increase Sales
* Product Pages with Video have 65% more sales!
7 Secrets to get Views1. Keywords2. Great Content3. Timing4. Grab Attention Early5. Calls to Action6. Optimize Video7. Grabbing Thumbnail
1. Keywords
● Choose them wisely● Relate to Your Product● Highly Searched (Popular)
2. Great Content
The Three i's● Informative● Instructional● Intertaining
(Entertaining)
3. Timing
● Timing is Everything● Launch when interest is high● Current Events
4. Grab AttentionFirst 10 Seconds is the Most important Part of Your Video.
5. Calls to Action
● Subscribers● Link Videos● Link Website
Annotations {
6. Optimize Video
{Catchy, Interesting}
{Link First}
{Lots of Info}
{More the Merrier}
7. Thumbnail
Begging to be Clicked
Views Spike Based on Popular Keyword Trends. (Apple Products)
iPhone 5 Unboxing Video Launched
iPhone 4S Released
iPad 3 Released
InvisibleSHIELD EXTREME Launched with iPhone 5
HzO Video(Waterblocking)
tv: Spikes
Adwords Video
● Guaranteed Views● Targeted Audience● Jump Start Video● Brand Exposure● Increase Sales
TrueView Layouts
In-SearchSearch Results
In-StreamPreview
In-DisplayRelated Video
Targeted AudienceInterestInterests of Person
KeywordsContent of Page
TopicsContent of Page
Re-MarketingContent of Page
Adwords Video
● Guaranteed Views● Targeted Audience● Jump Start Video● Brand Exposure● Increase Sales
YouTube = Wild West
Jake Larsen
Blog: www.JakeLarsen.MeTwitter: JakeLarsen7Email: [email protected]
Download: www.JakeLarsen.Me/SMX
