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HOW TO DOCUMENT YOUR WORK <FIVE> Basic Graphic Design
CIDE, Chinese University of Hong Kong, Shen Zhen Benjamin Bacon / Vivian Xu
22.10.2016
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Why Document Your Work?
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(1) It is a good way to showcase your work to others in a complete, systematic and multifaceted way.
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(2) It is a great way for collecting materials
for applying to future opportunities such as jobs, funding or further study.
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(3) It shows potential collaborators and employers that
you are serious about your work and are professional.
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(4) Well documented work can also illustrations your thinking
and working process to other professionals.
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(5) While working in a team, well documented work
can help you communicate your ideas to other team members and act as a useful tool for better efficiency.
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(6) It accumulates a body of work that allows you
to reflect upon what you have done and what you would like to do moving forward.
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There Are Many Ways To Document Your Work.
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IN THIS WORKSHOP SERIES WE WILL INTRODUCE THE FOLLOWING WAYS:
- WEB - TEXT - IMAGE - VIDEO - SOUND - GRAPHICS
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Web (1,2)
Text (1,2) Image (1,2) Video (1,2) Sound (1)
Graphics (1)
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BASIC GRAPHIC DESIGN
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The focus of this workshop is NOT on style or aesthetics, but rather, basic functional
approaches to visual communication.
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What can you do with graphics?
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Visual Communication uses visual elements to convey a message in an interesting or creative way.
The key is COMMUNICATION.
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Visual Communication is NOT just graphics.
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Don’t worry if you can’t draw.
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The IDEA is what’s important.
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Notice how the two graphs fit together?
Smart design is easy to understand
and fun to look at.
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The Design Brief
Is a document that sets clear goals and objectives for the design project.
It summarizes the client’s needs and wants and acts as a guideline for the designer.
When you are working on your own graphic work, you become the client and must remember to
clarify to yourself what you want to covey.
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http://www.webdesignerdepot.com/2011/03/7-basics-to-create-a-good-design-brief/
7 Basics to create a good design brief:
Read more about Creating a GOOD Design Brief in the following article
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Use a questionnaire to help clarify your brief.
Learn more about AIGA: The professional association
for design here:http://www.aiga.org/about-aiga/
For examples of different design questionnaires, see:
http://ebookmarket.org/pdf/client-questionnaire-graphic-design
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Design Research
Inspiration can come from many things
Concepts & styles can be derived from:
(1) Observation of nature
(2) Experimentation of form & Material
(3) Reading & learning of design & art history
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Visual Communication communicates through visual language.
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Book from the Ground, Xu Bing
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Pages from The Book from the Ground
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So what is visual language?
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The Last Supper, Leonardo Da Vinci
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Battlestar Galactica
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Dustin Hoffman in The Graduate
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Russian Constructivism
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Balance
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1 2 3 4
Which one looks stable?
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Composition Red Yellow and Blue, Piet Mondrian
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Derivative Form
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Using Negative Space
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Sky and Water, M.C. Escher
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Meaning in Image
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Meaning in Color
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Study to Homage to the Square, Josef Albers
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Elements of Color, Johannes Itten
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<PRACTICE>
Design a poster for something you are passionate about: student club recruiting,
project pamphlet, etc.
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One-on-One Workshop Time
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