Download - How to Build a Successful Social Media Plan
![Page 1: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/1.jpg)
How to Build a Successful Social Media Plan Wade Kwon @WadeOnTweets © 2012 Birmingham Blogging Academy
![Page 2: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/2.jpg)
A social media plan is like … Photo: Mary Witzig (CC)!
![Page 3: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/3.jpg)
Overview
! Before starting out
! Define goals
! Define parameters
! Define assets
! Measurements
! Engagement
! Three steps in digital PR
![Page 4: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/4.jpg)
Before starting out …
![Page 5: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/5.jpg)
Build trust. Photo: Josep Ma. Rosell (CC)!
![Page 6: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/6.jpg)
Be aggressive.
![Page 7: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/7.jpg)
Get lots of input and buy-in.
Photo: Royal New Zealand Navy (CC)!
![Page 8: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/8.jpg)
Define goals. Photo: hmomoy (CC)!
![Page 9: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/9.jpg)
This can be the most difficult part.
![Page 10: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/10.jpg)
Options
! Media mentions/blog posts
! Revenue
! Subscribers
! Leads
! Customer service
! Marketing/branding
![Page 11: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/11.jpg)
Goals
! Sell out events: 725 seats
! Build mailing list
! Reach diverse audience
![Page 12: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/12.jpg)
Goals !
!
!
![Page 13: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/13.jpg)
Define parameters ! Time
! Budget
! People
! Messages
! Audience/publics
![Page 14: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/14.jpg)
Parameters
! Time: 30 days
! Budget: $0
! People: ! Ourselves
! Partners
! Media contacts
! Social media friends
![Page 15: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/15.jpg)
Parameters
! Messages: ! Grassroots organization
! Free expertise
! Community partners
! Audience/publics: ! Professionals in Birmingham metro area
interested in social media, all skill levels
! Traditional media
! Social media leaders
![Page 16: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/16.jpg)
Parameters ! Time:
! Budget:
! People:
! Messages:
! Audience/publics:
![Page 17: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/17.jpg)
Assets
! People
! Channels
![Page 18: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/18.jpg)
Assets ! People: ! Ourselves
! Volunteers
! Channels: ! From 0 to …
in Facebook, Twitter, email
Photo: Lynsey Weatherspoon (CC)!
![Page 19: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/19.jpg)
Assets ! People:
! Channels: ! Facebook page: 76 fans
! Twitter: 88 followers
! YouTube: 1 subscriber, 1 video, 453 views
! Blog: 12 posts
![Page 20: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/20.jpg)
Measurement
! Page views/unique visitors
! Clicks
! Likes
Photo: Thor (CC)!
![Page 21: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/21.jpg)
Measurement
! Comments
! Revenue
! Cost
Photo: Thor (CC)!
![Page 22: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/22.jpg)
Measurement
! Subscribers: email, Facebook, Twitter, RSS
! Time spent
! Leads
Photo: Thor (CC)!
![Page 23: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/23.jpg)
Measurement ! In 2011:
! 2,100 tickets sold
! 542 attendees = 75 percent capacity
! 56 media mentions
Photo: Arik Sokol (CC)!
![Page 24: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/24.jpg)
Measurement ! In 2011:
! 1,200 email subscribers
! 1,300 Twitter followers
! 710 Facebook fans
Photo: Lynsey Weatherspoon (CC)!
![Page 25: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/25.jpg)
Measurement ! In 2011:
! 501 video views
! 1,325 Flickr photostream views
! Cost: $0
! Time spent: days
Photo: Jelani Newton (CC)!
![Page 26: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/26.jpg)
Measurement ! Page views/unique visitors
! Clicks
! Revenue
! Likes
! Comments
! Cost
! Time spent
! Leads
! Subscribers: email, Facebook, Twitter, RSS
![Page 27: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/27.jpg)
Engagement
![Page 28: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/28.jpg)
Facebook ! Questions answered
! Photos, statuses, questions, links, videos shared
! Likes and Shares
Photo: GOIABA - Johannes Fuchs (CC)!
![Page 29: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/29.jpg)
Twitter ! Retweets
! Replies
! Favorites
Photo: Andreas Eldh (CC)!
![Page 30: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/30.jpg)
Website/blog ! Time spent on site
! Likes/ratings
! Comments
![Page 31: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/31.jpg)
Leads: calls, emails ! Quantity ! Sales ! Ideas
Photo: Vitor Lima (CC)!
![Page 32: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/32.jpg)
Engagement ! Always room for
improvement Photo: Jelani Newton (CC)!
![Page 33: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/33.jpg)
Engagement ! Facebook:
! Twitter:
! Website/blog:
! Leads (calls, emails):
![Page 34: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/34.jpg)
Three steps in digital public relations (or marketing)
![Page 35: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/35.jpg)
1. Experiment
![Page 36: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/36.jpg)
2. Measure
![Page 37: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/37.jpg)
3. Adjust
![Page 38: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/38.jpg)
What it all comes down to is …
Photo: Umberto Salvagnin (CC)!
![Page 39: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/39.jpg)
Contact me. • [email protected] • BirminghamBlogging.com • @WadeOnTweets • http://itswa.de/uab-prssa
![Page 40: How to Build a Successful Social Media Plan](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5406ac098d7f72d8088b46bf/html5/thumbnails/40.jpg)
Photo: Omar Bárcena (CC)
Thank you.