Download - How to Build a Rock-Solid Online Business
How to Build a
Rock-Solid
Online
Business
Most businesses want to get a return on their investment
in the soonest possible time. This may take 6 months to
maybe even years depending on how much capital you
started with and the success of the business. One way to
get a return on that investment and more is with article
marketing.
Article marketing is an advertising tool which is free to
use by just about anyone who wants to promote their
business. All the person has to do is write a few articles
and then put a link to their site.
But it is not enough to just upload the articles. In order to
see if it has helped with the business, there are two ways
to measure it.
First, you can check if traffic has increased after the
articles were uploaded by signing up with a site that
monitors this as their service.
But since some of these people will not buy that very
minute, you can get back to them on that by offering
them the chance to become a member by signing up and
getting a special report. To make this work, you have to
get their email address so this can personally be sent to
them.
From there, you can keep them updated on new
developments such as new products or services. Who
knows, they might buy an item from you next week or
next month. If they are very satisfied with it, this will
surely be recommended to their friends so you not only
make sale but also get to establish a regular clientele.
If the traffic has not picked up, find out the cause. Were
the articles you wrote informative? Did you use the
wrong keywords? Are you promoting something that is
relevant to the times? There are so many possibilities.
For those who want more exposure, try to post your
articles with links to your site to other websites.
The other way of looking at things is called profit per sale.
Good or services have expenses. You spent some money
on developing your website, finding a webhost and
maybe even getting an article marketing service provider.
By looking at how much you have sold on a monthly basis
and deducting this from your expenses, you can tell if
you are making a profit or you should work harder. It is
simple mathematics to see if you are in the red or green
and should things look good for you, then the challenge
now is maintaining it.
The two ways of measuring whether or not you are
making a return on your investment for article marketing
is applicable for any business. One way to sustain that is
to add new content and new products to your business.
It will also be a good idea to post your articles on other
sites so you get to capture a larger share of the market
which translates to sales.
You have to be realistic when owning a business.
Naturally, it will take some time for sales to pick up so
don’t panic if things are not going as progressively as you
hoped. One way to help you get a return on your
investment and more without shelling out additional
funds is with article marketing.