Download - How the meaning of celebrity has changed
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How the meaning of celebrity
has changed over time
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Who are celebrities?
Town Crier
Media
personality
Theatre actors
& play writesFilm stars and
music stars
14th Century 21st Century
Those in
power
Notorious for their role
Notorious
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The meaning of “Celebrity” has changed
“Condition of being famous” (circa 16th Century)
“Famous Person” (1849)
“A person easily recognized in a society or culture”
(2011 Wikipedia)
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The actual „thing‟ is now less important
Career
junior
Career Pinnacle
Recognition
Praise
Fortune
[hard work]
Fame
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The actual „thing‟ is now less important
Fame Fortune
We now put a premium on Fame
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Media has helped shape our associations of
what a celebrity is
Protected by Hollywood studio system Promoted by the Hollywood PR system
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Our relationship with „celebrity‟ has changed
American teenage girls were asked:
If you could press a magic button and become one of the following,
which would you choose?
Smarter Stronger Famous More beautifulFamous
Source: Jake Halpern‟s Fame Junkies
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Our relationship with „celebrity‟ has changed
American students were asked:
Which of the following would you choose to be:
CEO of Fortune 500
Company
President of Harvard/Yale
A Navy Seal A US Senator
Source: Jake Halpern‟s Fame Junkies
An assistant to a celebrity
An assistant to a celebrity
42% chose to be the assistant to a celebrityThis rose to 67% for those that had poor grades at school
It rose to 80% for those that considered themselves unpopular at school
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We have a need to be recognised
“In this society, if you‟re not
famous, there is a certain very
real sense in which you don‟t
exist”
Source: Thomas de Zengotita‟s Mediated
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Social media is not responsible for this, but it
is a vehicle for which this has accelerated
Lack of longstanding approved social norms
Taps in to our latent curiosity
The Media
ControlledRegulated
OwnedAccountable
The Social Media
UncontrolledUnregulated
Multiple ownershipNo accountability
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Our access to celebrities has been fast
tracked by social media
Youtube enhanced our relationships with celebrities
“Access” to new, shared content
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Celebrities played by the new rules of
engagement (some better than others)
Vs.
Connected with
millions of previously
neglected audiences
Needs a Social Media
Manager...
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Some celebrities‟ uses of social media have
evolved further
Lights her stage shows
for youtube and allows
fans to film
“Team Britney”
manages her
reputation very well
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We got confused
“Facebook is like a magazine
and we‟re all famous”
Source: Someone in my extended family (not naming names)
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We „perform‟ on social networks
“Everything‟s
amazing”
Social networks make liars of us all
Leads to “Facebook Envy”*
*Source: Alex Jordan PhD – Personality and Social Psychology Journal
The lines blur between real relationships
and celebrity relationships
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The emergence of parasocial relationships
One way relationships
with celebrities“Celebrity fraternity”
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Anyone can be a celebrity
…even a catOr from commenting
on celebrities
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The definition of celebrity has changed
again
“Condition of being famous” (circa 16th Century)
“Famous Person” (1849)
“A person easily recognized in a society or culture”
(2011 Wikipedia)
“Anyone with parasocial influence”(Malcolm Devoy Feb 2011)