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Editorial Commerce
How Performance Marketing is reinvigorating Publishing
Bosko Todorovic
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Bosko Todorovic
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Editorials are creating
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SUCCESS
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Editorial CommerceThe Advertiser Perspective
PARTNERSHIPS COMMUNICATION
• Pre-selection process through network• Easy-to-use technology with publishing
audience in mind• Wide variety of bloggers• Direct relationship with magazine editors
• Bespoke content messaging with focus on: product new trends celebrities
• Social media updates• Offers in addition to value-added content• Exclusive pre-release selected publishers
Editorial CommerceThe Advertiser Perspective
CAMPAIGNS PERFORMANCE
• Seasonal lookbook• Hybrid CPO and Tenancy• ‚Find similar here‘ / generic links• Added value for brand and reader
• New customer acquisition• AOV• Conversion• Individual product boost
