![Page 1: How People Learn Panel: attention and Social media](https://reader036.vdocuments.mx/reader036/viewer/2022070421/56815fe5550346895dcee91d/html5/thumbnails/1.jpg)
HOW PEOPLE LEARN PANEL: ATTENTION AND SOCIAL MEDIASusan Ravizza
![Page 2: How People Learn Panel: attention and Social media](https://reader036.vdocuments.mx/reader036/viewer/2022070421/56815fe5550346895dcee91d/html5/thumbnails/2.jpg)
How does attention improve or worsen recall of information?
Attention and Memory
![Page 3: How People Learn Panel: attention and Social media](https://reader036.vdocuments.mx/reader036/viewer/2022070421/56815fe5550346895dcee91d/html5/thumbnails/3.jpg)
Two kinds of attention Voluntary – you decide where you are
going to place your attention Effortful
Involuntary – your attention is captured by novel or salient information Automatic
![Page 4: How People Learn Panel: attention and Social media](https://reader036.vdocuments.mx/reader036/viewer/2022070421/56815fe5550346895dcee91d/html5/thumbnails/4.jpg)
Voluntary attention Selection of important information Ignoring distracting information
![Page 5: How People Learn Panel: attention and Social media](https://reader036.vdocuments.mx/reader036/viewer/2022070421/56815fe5550346895dcee91d/html5/thumbnails/5.jpg)
Involuntary attention
You just won 5 million dollars!
If drawn to irrelevant information, can hurt memory performance
![Page 6: How People Learn Panel: attention and Social media](https://reader036.vdocuments.mx/reader036/viewer/2022070421/56815fe5550346895dcee91d/html5/thumbnails/6.jpg)
Involuntary attention Important information might not get into
memory Might “overwrite” information that is
already in memory
Can it help improve memory if captured by important information? Example: Is your memory better for loud
commercials?
![Page 7: How People Learn Panel: attention and Social media](https://reader036.vdocuments.mx/reader036/viewer/2022070421/56815fe5550346895dcee91d/html5/thumbnails/7.jpg)
My research Using “tricks” to capture attention to
important information can be useful when voluntary attention may be diminished Recall improves for items at the end of a
list when: Presented at a surprising location Presented in an “important” color
![Page 8: How People Learn Panel: attention and Social media](https://reader036.vdocuments.mx/reader036/viewer/2022070421/56815fe5550346895dcee91d/html5/thumbnails/8.jpg)
Social media & Multi-taskingThe iGeneration
![Page 9: How People Learn Panel: attention and Social media](https://reader036.vdocuments.mx/reader036/viewer/2022070421/56815fe5550346895dcee91d/html5/thumbnails/9.jpg)
Media multi-tasking Prevalence of portable iDevices and
laptops in classroom Students are multi-tasking in class often
with social media like Facebook, texting, IM, Twitter
845 million monthly active users of Facebook
483 million daily active users of Facebook
![Page 10: How People Learn Panel: attention and Social media](https://reader036.vdocuments.mx/reader036/viewer/2022070421/56815fe5550346895dcee91d/html5/thumbnails/10.jpg)
Voluntary attention Students can decide to check facebook
or tweet moving their attention away from class material
![Page 11: How People Learn Panel: attention and Social media](https://reader036.vdocuments.mx/reader036/viewer/2022070421/56815fe5550346895dcee91d/html5/thumbnails/11.jpg)
Effect in classroom A study of texting in class (Ellis, Daniels,
Jauregui, 2010) Undergrads in their first accounting class Lecture followed by unexpected quiz Half of the students asked to text their
professor 3 times Other half, no texting Quiz scores of texters are lower than non-
texters Not dependent on GPA
![Page 12: How People Learn Panel: attention and Social media](https://reader036.vdocuments.mx/reader036/viewer/2022070421/56815fe5550346895dcee91d/html5/thumbnails/12.jpg)
Involuntary attention Many social media tools draw our
attention automatically Buzzing cell phones Facebook/twitter alert boxes
![Page 13: How People Learn Panel: attention and Social media](https://reader036.vdocuments.mx/reader036/viewer/2022070421/56815fe5550346895dcee91d/html5/thumbnails/13.jpg)
Can social media be used effectively in classroom?
50 ways to use twitter in the classroom Could help shy students ask questions? Capture their attention back to class by
tweeting material?
May lose control of classroom
More evaluation is needed
![Page 14: How People Learn Panel: attention and Social media](https://reader036.vdocuments.mx/reader036/viewer/2022070421/56815fe5550346895dcee91d/html5/thumbnails/14.jpg)
Summary Attention to material is important for
committing that information to memory Involuntary attention that is drawn to
relevant information can improve memory
Lots of competing sources of information in classroom
Best to find a way to work with this technology
![Page 15: How People Learn Panel: attention and Social media](https://reader036.vdocuments.mx/reader036/viewer/2022070421/56815fe5550346895dcee91d/html5/thumbnails/15.jpg)