Download - How Galway won the Volvo Ocean Race
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HOW GALWAY WON THE VOLVO OCEAN RACE
Maria Moynihan LeeFestival Director, Volvo Ocean Race Galway Stopover
23 May – 6 June 2009
HOW GALWAY ‘WON’ THE VOLVO OCEAN RACE
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HOW GALWAY WON THE VOLVO OCEAN RACE
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HOW GALWAY WON THE VOLVO OCEAN RACE
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Economic Impact
• 55.8m economic impact on Galway and Ireland
• 36.5m of spending by race spectators from outside the local region
• 650,000 spectators at Race Village and Salthill
• Over 200,000 bednights• 99% of international visitors would recommend Galway as a holiday destination
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HOW GALWAY WON THE VOLVO OCEAN RACE
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Media Report
• 269 media attended Galway• TV audience globally of 1.327 billion
• Radio listenership globally of 1.1 billion
• Green Dragon US$43m media coverage (TV, Print & online)
• Discover Ireland: 11,200 media items• Galway: 13,427 media items• Galway print cumulative readership of 234 million
HOW GALWAY WON THE VOLVO OCEAN RACE
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HOW GALWAY WON THE VOLVO OCEAN RACE
• 750 volunteers contributing
30,000 man hours, • 100 free events, • 15 day free festival, • 17,000 photographs shared• 9 Red Arrows• 5km of bunting flags,• 1000 performers, • 500m of pontoons,• 500 spectator boats, • 4km of fencing, • 3km of cabling
A LOT OF COURAGE
What did it take?
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HOW GALWAY WON THE VOLVO OCEAN RACE
Marketing .....•Year to go launch
• Building community
• Communications integrated with Green
Dragon
• Media partnerships
• Ad campaign with Failte Ireland
• Challenge to broaden appeal beyond sailing
community
• Outdoor Advertising
• Competitions
• Festival Programme distribution
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HOW GALWAY WON THE VOLVO OCEAN RACE
Volunteers......• 750
• NUI Galway partnership
• Training
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HOW GALWAY WON THE VOLVO OCEAN RACE
• Legacy
• 7 Month Programme
• 16,000 participants
• 10,000 visits to the Race Village
• Introduction to sailing
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HOW GALWAY WON THE VOLVO OCEAN RACE
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HOW GALWAY WON THE VOLVO OCEAN RACE
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HOW GALWAY WON THE VOLVO OCEAN RACE
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HOW GALWAY WON THE VOLVO OCEAN RACE
Maria Moynihan LeeFestival Director, Volvo Ocean Race Galway Stopover
23 May – 6 June 2009
HOW GALWAY ‘WON’ THE VOLVO OCEAN RACE