Download - High Bounce Rate - Causes and solutions
CAUSES OF HIGH BOUNCE RATE & EFFECTIVE SOLUTIONS TO REDUCE IT
Neuronimbus Software Services P. Ltd.
What is a Website Bounce Rate?
WEBSITE BOUNCE RATE
The number of visitors who arrive on a particular home page of a website and leave without visiting any other
pages of the website
CAUSES AND SOLUTIONS
CAUSE 1
Usability And Design Of The Website Affects The Bounce Rate
PRESENTATION MATTERS!!
A website full of COLOURS and ANIMATIONS will irritate the user
Too much time invested in understanding the NAVIGATION
and FEATURES OF WEBSITE
SOLUTION
• A good, sleek and simple website
• Don’t just communicate with the target consumers but also ENGAGE with them too
Other helpful tips include:
• Simple navigation
• Don’t depend on third party content and widgets
• Easy to read content on all kinds of devices
POINTS TO REMEMBER!!!
CAUSE 2
If Content Does Not Match The Expectations Of The Visitor, It Can Affect The Bounce Rate!
Content is the KING! Make sure it is easily accessible.
CONTENT
SIZE
FONT COLOUR
SOLUTION
POINTS TO REMEMBER!!!
• To enhance the accessibility of the site make proper use of contrast
• Make your content easy to find and focus on• Attract visitor’s attention to a particular place or page by using
the most powerful tool; CONTRAST to optimum level
Other tips:• Make your website readable across all types of devices like
computer, laptop or mobile• Maintain the curiosity of the readers• The content should speak out the purpose of the website
CAUSE 3
Too Many Advertisement Copies on Your Website Can Create A Much Higher Bounce Rate
Advertising close to
NAVIGATION
ACCIDENTAL CLICKS
Forcing visitor to
LEAVE THE WEBSITE
SOLUTION
POINTS TO REMEMBER
• Place an ad in such a manner that they do not interfere with the experience of the visitor in any manner
• Make sure that the ad copies are in line with what your website offers
THANK YOU
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