H E R B A L I F E B R A N D
HERBALIFE INDEPENDENT DISTRIBUTOR
STYLE GUIDE
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© 2008 Herbalife International, Inc. All r ights reserved. #63284-UN-00 03/08
Rules of Authorization 1Circle Leaf Logos and Assets 1Transportation Assets 2
Introduction 3
General Guidelines 4
Usage Guidelines 5Corporate Use Guidelines 5Active Use Guidelines 5
Herbalife Independent Distributor Corporate Use Logo Lockup 6Horizontal Use 6Stacked Use 6
Usage Principles – Corporate Horizontal Lockup 7Transparency 7One-Color Options 7
Corporate Horizontal Use – Proper Usage 8
Corporate Stacked Use – Proper Usage 9
Herbalife Independent Distributor Active Use Logo Lockup 10Horizontal Use 10Stacked Use 10
Active Lockup Horizontal Use – Proper Usage 11
Active Lockup Stacked Use – Proper Usage 12
Font Usage 13Helvetica Neue 14Trade Gothic 15Arial 15
Color Palettes – Product Categories 16Core Program, Business Opportunity and Science 16Weight Management 16Targeted Nutrition 16Energy & Fitness 17Personal Care | Outer Nutrition 17
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Rules of Author izat ion
Circle Leaf Logos and Assets
As independent businesspersons, you cannot use the
company’s logos, including the circle leaf logos, without
also identifying yourselves as Herbalife Independent
Distributors. Failure to properly identify yourselves
causes confusion in the marketplace.
Traditionally, the company has required that its Independent
Distributors seek permission, in writing and in advance,
to use any Herbalife names or logos. In the case of the
assets provided at MyHerbalife.com and through Distributor
Relations, you do not need to seek permission; it is granted
to you automatically, subject to the following conditions:
You may obtain the logos by download or in hard copy from the company, but you may not obtain them from any other source.
You may not alter the logos in any way, except to resize them as necessary to fit the specific tools and materials you create. Removal of the “Independent Distributor” wording is absolutely prohibited–no exceptions!
You are permitted to personalize assets that include a designated white space for you to insert your name, phone number, e-mail and/or web address. No other information, slogans, taglines or text can be added.
You must always use the logos in a manner that is compliant with the law and all Herbalife Rules (including the Rules of Conduct and Distributor Policies, the Supplemental Rules of Conduct, and the Nutrition Club Rules).
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Transportation Assets
Transportation assets include vehicle wraps, door panels
and back window decals. Each is a specific application of
the “Herbalife Independent Distributor”, horizontal use or
stacked use logos. The same general conditions apply (as
set forth on p. 1), as well as the following:
You may not use a wrapped vehicle as a billboard or any other form of non-mobile signage (for example, by parking it in your driveway or on the street for extended periods of time).
You may not use a wrapped vehicle as a retail store (for example, by placing a large number of products on the inside and clearly visible to pedestrians and motorists).
Because the wraps cover vehicles in their entirety and no alterations are permitted, you may not co-brand by featuring other logos on your vehicle, whether or not they are related to Herbalife (of course, this excludes the logos belonging to the vehicle’s manufacturer).
You are permitted to personalize transportation assets that include a designated white space for you to insert your name, phone number, e-mail and/or web address. No other information, slogans, taglines or text can be added.
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Int roduct ion
Herbalife is a multi-billion dollar company with Herbalife
Independent Distributors all around the world. As a
Distributor, you are a brand ambassador, and you have
the advantage of putting the power of our global brand
behind your marketing efforts.
The benefits of following these style guidelines are threefold:
You are drawing on the power of this respected global brand to make your marketing efforts more impactful and relevant.
You are helping to establish a level of credibility through consistent brand messaging.
You are helping to support the brand and contribute to its stature as a highly regarded, international brand through the world-class graphic appeal of your marketing material.
This guide provides:
Style parameters for the logos, fonts, colors and image usage
General rules and direction you will need to create your own materials that leverage the Herbalife brand for your independent business and ensure Herbalife brand consistency
Please take the time to look through the entire guide, and refer to it whenever you develop branded materials.
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Genera l Guidel ines
Our logo is the symbol which most readily identifies the
Herbalife brand. The Herbalife Independent Distributor logo
is the primary way we provide to you to communicate your
identity as an Independent Distributor to the public.
Our rules for usage are very specific:
No adaptations or versions of the Herbalife Independent Distributor logos other than what the company has provided to you may be used. This includes any and all previous versions of the Herbalife logo.
You must follow the usage guidelines exactly in order to maintain the integrity of the Herbalife brand.
A logo is a unit, and all elements within a logo must be scaled or resized, proportionately as a group. This applies to all logos.
When a logo and one or more additional design elements (e.g., a tagline, a graphic, etc.) are teamed together to make up a single design element or unit, the grouping is known as a logo “lockup.”
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Usage Guidel ines
Knowing how to use the Herbalife Independent Distributor logos is fundamental to developing consistency within our Independent Distributor identity system.
There are two (2) logo categories for the Herbalife Independent Distributor logos: Corporate use and Active use.
-These are the only logos approved for your use.
-Each of these logo categories have two approved configurations of the logo elements: horizontal and stacked
A logo is a unit, and all elements within a logo must be scaled or resized, proportionately as a group. This applies to all logos.
Corporate Use Guidelines
The background behind the logo on the Corporate use logo must be transparent, showing through to the background color or image (see p.7).
The Herbalife Independent Distributor logo is only to appear in two (2) colors (PMS 364/CMYK or RGB conversions, and black) (see p. 6), or in one (1) of the approved one-color versions (see p. 7).
Active Use Guidelines
The Herbalife Independent Distributor logo is only to appear in three (3) colors, plus a tint/percentage (PMS 375, 70% of PMS 375, white and black) (see p. 10).
On the following pages you will see examples of proper usage.
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PMS �6�Process:6�c,0m,�00y,��kWeb �87C�BRGB: �6r,���g,��b
BlackProcess:0c,0m,0y,�00kWeb 000000RGB: 0r,0g,0b
Circle leafHerbalife name
Independent Distributor text
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Herbalife Independent Distributor Corporate Use Logo Lockup
Our logo consists of three basic elements: 1) the circle leaf; 2) the Herbalife name; and 3) the Independent Distributor text.
There are two approved configurations of the logo elements.
Horizontal Use
This is the preferred use to represent the brand.
Stacked Use
In this use, the logo is in a stacked configuration. It is used when the piece being designed has square proportions and/or does not allow for horizontal use.
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Usage Pr inc ip les – Corporate Hor izonta l Lockup
Transparency
The area inside the circle leaf and behind the Herbalife name must be transparent so any background behind the logo shows through.
One-Color Options
When printing the logo in one color, the only permissible colors to select from are below:
PMS �6�Process:6�c,0m,�00y,��kWeb �87C�BRGB: �6r,���g,��b
BlackProcess:0c,0m,0y,�00kWeb 000000RGB: 0r,0g,0b
PMS �7�Process:��c,0m,78y,0kWeb A0CE67RGB: �60r,�06g,�0�b
WhiteProcess:0c,0m,0y,0kWeb FFFFFFRGB: ���r,���g,���b
White logo on PMS �6� backgroundPMS �6� logo on a white/clear background
Black logo on PMS �7� background
PMS �7� logo on a black background
White logo on black background
PMS �7� logo on a white/clear background
Black logo on a white/clear background
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Visual transparency behind leaves omitted
Stretched logo
Logo in unacceptable color
Ring around Circle leaf and Logo letters in an wrong color
Corporate Hor izonta l Use – Proper Usage
Herbalife logo and registration mark no longer in use
Circle leaf at an angle Circle leaf omitted
Herbalife International logofor Corporate use only
Circle leaf line too thick Independent Distributor on top
Circle leaf and name facing different directions
Circle leaf and letters not scaled as a unit
Visual transparency behind leaves omitted
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Independent Distributor
Independent Distributor
Visual transparencybehind leaves omitted
Circle leaf missing
Logo in unacceptable color
Stacked components in wrong order
Visual transparency behind leaves omitted
Ring around circle leaf andlogo letters in an wrong color
Independent Distributor
Independent Distributor
Corporate Stacked Use – Proper Usage
Independent Distributor
Independent Distributor
Independent Distributor
Stretched logo
Circle leaf and letters not scaled as a unit
Herbalife International logofor Corporate use only
Circle leaf at an angle,circle line too thick;
“Independent Distributor” name in wrong location
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70% PMS �7�Process:��c,0m,��y,0kRGB: �88r, ���g,��7bWeb BCDB��
There are two approved configurations of the logo elements.
Horizontal Use
The Active horizontal use is preferred to represent the brand.
Stacked Use
The Active stacked use includes a stacked Herbalife Independent Distributor logo within the double-green and black swerves at the top and bottom with green gradient glow background.
The Active stacked use works best when the piece being designed has square proportions and/or does not allow for horizontal use.
Herbalife Independent Distributor Active Use Logo LockupThe Active lockup of the Herbalife Independent Distributor logo consists of five elements: 1) the Herbalife name; 2) the Independent Distributor name; 3) the circle leaf; 4) the ellipse; and 5) the swerves.
Circle leaf Swerves Independent Distributor name
Herbalife name
BlackProcess:0c, 0m,0y,�00kRGB: 0r,0g,0bWeb 000000
Herbalife International logofor Corporate use only
Leaves in wrong color for Active use
Ellipse line is too thick
Typeface in wrong color
Swerves and leaves in wrong color for Active use
Act ive Lockup Hor izonta l Use – Proper Usage
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Act ive Lockup Stacked Use – Proper Usage
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Black in swerves omitted
Swerves are too thick
Herbalife International logofor Corporate use only
Swerves and leaves in wrong color green
Typeface and leaves in wrong color
Leaves in wrong color for Active use
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Font Usage
Two fonts (typefaces) are primarily used when creating Herbalife materials: Helvetica Neue and Trade Gothic. These are sans serif typefaces (do not have the small features called “serifs” at the end of strokes).
Helvetica NeueHelvetica Neue is a clean, modern font that offers an exceptionally wide range of weights and styles.
It should be used for corporate materials and catalogs.
Trade GothicTrade Gothic has impactful bold and condensed variations. Trade Gothic is primarily used for Active and
sporting event materials and packaging.
If your language is not available in these fonts, choose a similar, simple yet informal font.
Font Used for Web/PC:
The Arial font is primarily used when creating Herbalife materials for the Internet or when using a PC that does not have the fonts stated above. This is a sans serif typeface.
ArialArial is a very versatile, contemporary font with a softer and fuller treatment of curves than is found
in most industrial-style sans serif faces, giving it a less mechanical appearance.
If your language is not available in these fonts, choose a similar, simple yet informal font.
Helvetica Neue Ultra Light
Helvetica Neue Ultra Light Italic
Helvetica Neue Thin
Helvetica Neue Thin Italic
Helvetica Neue Light
Helvetica Neue Light Italic
Helvetica Neue Roman
Helvetica Neue Italic
Helvetica Neue Medium
Helvetica Neue Medium Italic
Helvetica Neue Bold
Helvetica Neue Bold Italic
Helvetica Neue Ultra Light Condensed
Helvetica Neue Ultra Light Condensed Oblique
Helvetica Neue Thin Condensed
Helvetica Neue Light Condensed
Helvetica Neue Thin Condensed Oblique
Helvetica Neue Light Condensed Oblique
Helvetica Neue Condensed
Helvetica Neue Condensed Oblique
Helvetica Neue Medium Condensed
Helvetica Neue Medium Condensed
Helvetica Neue Medium Condensed Oblique
Helvetica Neue Bold Condensed
Helvetica Neue Bold Condensed Oblique
Helvetica Neue Heavy Condensed
Helvetica Neue Heavy Condensed Oblique
Helvetica Neue Black Condensed
Helvetica Neue Black Condensed Oblique
Helvetica Neue Extra Black Condensed
Helvetica Neue Extra Black Condensed Oblique
Helvetica Neue Ultra Light Extended
Helvetica Neue Ultra Light Extended Oblique
Helvetica Neue Thin Extended
Helvetica Neue Thin Extended Oblique
Helvetica Neue Light Extended
Helvetica Neue Light Extended Oblique
Helvetica Neue Extended
Helvetica Neue Extended Oblique
Helvetica Neue Medium Extended
Helvetica Neue Medium Extended Oblique
Helvetica Neue Bold Extended
Helvetica Neue Bold Extended Oblique
Helvetica Neue Heavy Extended
Helvetica Neue Heavy Extended Oblique
Helvetica Neue Heavy Extended Oblique
Helvetica Neue Black Extended
Helvetica Neue Black Extended Oblique
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Helvet ica Neue
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Trade Gothic Light
Trade Gothic Light Oblique
Trade Gothic Medium
Trade Gothic Medium Oblique
Trade Gothic Bold
Trade Gothic Bold Oblique
Trade Gothic Bold No. 2
Trade Gothic Bold No. 2 Oblique
Trade Gothic Condensed
Trade Gothic Condensed Oblique
Trade Gothic Bold Condensed No. 20
Trade Gothic Condensed No. 20 Oblique
Trade Gothic
Arial
Arial Italic
Arial Bold
Arial Bold Italic
Arial Black
Arial Narrow
Arial Narrow Italic
Arial Narrow Bold
Arial Narrow Bold Italic
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Color Palet tes – Product Categor ies
The product categories, the products within those categories and the key elements of the business (Business Opportunity and Science) are associated with specific color palettes. Use the range of colors within each of these palettes to design your own materials.
Core Program, Business Opportunity and Science
Weight Management
Targeted Nutrition
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PMS �6�Process:6�c,0m,�00y,0kWeb ��B��8RGB: 8�r,�8�g,7�b
PMS �7�Process:��c,0m,78y,0kWeb A0CE67RGB: �60r,�06g,�0�b
PMS �76Process:�0c,0m,�00y,0kWeb 8CC6�F RGB: ��0r,��8g,6�b
PMS �6�Process:6�c,0m,�00y,��kWeb �87C�BRGB: �6r,���g,��b
PMS �78Process:��c,��m,0y,0kWeb �6C0E6RGB: ��0r,���g,��0b
PMS �7�Process:68c,��m,0y,0kWeb ���0CDRGB: 8�r,���g,�0�b
PMS ����Process:�00c,�6m,0y,0kWeb 0076BFRGB: 0r,��8g,���b
PMS ����Process:�00c,��m,0y,�7kWeb 00��88RGB: 0r,8�g,��6b
PMS �78Process:0c,��m,�6y,0kWeb F�866BRGB: ���r,���g,�07b
PMS �8�Process:0c,��m,76y,0kWeb EF�E��RGB: ���r,6�g,66b
PMS �86Process:0c,�00m,8�y,�kWeb E��8�6RGB: ��7r,��g,��b
PMS �87Process:0c,�00m,7�y,�0kWeb C����0RGB: ��6r,�8g,�8b
PMS ���Process:0c,�8m,��y,0kWeb F8�8�8RGB: ��8r,���g,�0b
PMS �66Process:0c,6�m,�00y,0kWeb F�7B�0RGB: ���r,���g,��b
PMS �66�Process:0c,68m,�00y,0kWeb F�7���RGB: ���r,��6g,��b
PMS �67Process:0c,60m,�00y,�7kWeb D06F�ARGB: �08r,���g,�6b
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Color Palet tes – Product Categor ies (Cont inued)
Energy & Fitness
Personal Care | Outer Nutrition