Download - Help, People Want to Fundraise for Us!
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Help! People Want to Fundraising for Us!
Lisa Cottingham, Water Mission
Robyn Mendez, Blackbaud
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Help! People Want to Fundraising for Us!
P2P Fundraising Industry Trends
Water Mission Story
DIY Fundraising Matrix
Q&A
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Hi! I’m Robyn MendezAt Blackbaud: 6 months + 8 yearsHometown: Houston, TX
15+ years of P2P fundraising experience
Raising two little fundraisers, Julianna & Jonathan. Julie was #3 top fundraiser for 2016 Jump Rope for Heart.
NASA Brat – Grandfather was a flight controller for the Apollo lunar missions; Dad was a flight controller for the International Space Station
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Hi! I’m Lisa CottinghamAt Water Mission: Almost four yearsHometown: Charleston, SC for 28 years!
Participated in the 1980 “Thon” the granddaddy of P2P originating at Penn State University
Tackled Galas, Benefit Concerts, Walks, and led at team through Yoga event, Cross State Cycling, 60’s Tribute Band… I’ve seen it all.
The key to TPF and P2P is managing traffic!
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Industry Trends
The overall P2P market is growing
Supporters are demanding
tangible impact from fundraising
Marquee RWR events are declining
in revenue
The modern fundraiser has high expectations for digital experiences
Supporters want to fundraise on
their own terms
Today people are loyal to causes…
not orgs
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Traditional P2PRunsWalksBiking Events
Endurance Fundraising
Virtual EventsGiving Days
DIYMemorials & Tributes 3rd Party Events
PersonalCrowdfunding
Project-basedFundraising
The New P2P Fundraising Landscape
Org Driven Individual Driven
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Virtual EventsPowered by fitness app use
• Map My Fitness, Strava
Examples
• British Heart Foundation
• Strava Charity Challenge120,000+ participants
Individuals that connectfitness apps to fundraisingpages raise more
58%
$1M raised by
20,000+people
70% New Donors
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Project Based Fundraising
Funds a specific project• Project focused, Not org focused
• Requires fund designation
Examples• Humans of New York
• Fund a research project
• Funding to build a house
• Fund a mission trip
$3,875,319 raised by
104,395people in
8 months
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Organizationally Driven DIY
Branded campaign• Org focused
• Recruits participants
• Occurs annually
Examples• Alzheimer’s Association
The Longest Day
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Individual is driving the activity• Caused-focused, not org focused
• Random activity
• Often difficult to identify org
Examples• Stormtrooper Walk…
for Monash Children’s Hospital
• The Washing Machine Walk(or climb)…for Pieta House
Individual Driven DIY
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Water Mission: Making DIY Sustainable
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P R O M OT E , P U RS U E , O R H I T PAU S E
Can we identify factors for
success that align with Org’s
goals?
Can we set procedure
to win leadership approval?
Can we tell when to pursue
and when to take a pass?Can we identify
potential supporters based on patterns?
Can we determine our level of
commitment based on
resources, risk, & reward?
Care and Handling of Enthusiastic Third Party Fundraisers• Optimize the
opportunity • Not overtax
your resources
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PROFILE OUR FUNDRAISERS
T H E S O LU T I O N
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• Staff & Volunteers• Software & tools• Network • PR & Brand • Budget
E VA LUAT E R E S O U R C E S
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H A I T I
T H E S O LU T I O N RAPID TRANISITION
LOW TECH - ORGANIZATION DRIVEN• Ease of accepting donations• Ability to meet supporter
expectation
HI TECH - SUPPORTER DRIVEN• Ease of accepting donations• Ability to meet supporter
expectation
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CREATE A DECISION MATRIX
T H E S O LU T I O N
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• Run a report• Create a list of activities• Set up a table or
spreadsheet• Segment by dollars raised
and resources used• Include volunteer or staff
hours• Assign categories
S N A P S H OT
U G A N DA
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H I - T EC H S N A P S H OT
THIRD PARTY FUNDRAISER STAFF METHOD RESULTSVarious Birthdays 1 Giving Page DIY $4,500Runner “Running Water 140.6” 1.3 Endurance DIY $7,870Student “Lou Lou's Chiapas Mission”
3 Giving Page Mod DIY $40,440
Major Donor “Hoedown” 15 Mod WM Event $25,000“Water Jug Guys” 4 Endurance DIY $9,400Scotty’s Ride for Water 2 Endurance DIY* $69,000Disaster Relief “Daniel Island Change for Haiti”
3 Giving Page Mod DIY $20,000
Flow - Yoga Event 4 Mod WM/DIY/Event $13,000Clemson Walk for Water 2 DIY * $5,000High School Choral Performance
1 Giving Page DIY $4,242
Silicon Valley Walk for Water 2 Mod WM Event + DIY* $175,000Charleston Walk for Water 10+ WM Event w/P2P $350,000
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H I - T EC H S N A P S H OT
THIRD PARTY FUNDRAISER STAFF METHOD RESULTSVarious Birthdays 1 Giving Page DIY $4,500Runner “Running Water 140.6” 1.3 Endurance DIY $7,870Student “Lou Lou's Chiapas Mission”
3 Giving Page Mod DIY $40,440
Major Donor “Hoe-down” 15 Mod WM Event $25,000“Water Jug Guys” 4 Endurance DIY $9,400Scotty’s Ride for Water 2 Endurance DIY* $69,000Disaster Relief “Daniel Island Change for Haiti”
3 Giving Page Mod DIY $20,000
Flow - Yoga Event 4 Mod WM/DIY/Event $13,000Clemson Walk for Water 2 DIY * $5,000High School Choral Performance
1 Giving Page DIY $4,242
Silicon Valley Walk for Water 2 Mod WM Event + DIY* $175,000Charleston Walk for Water 10+ WM Event w/P2P $350,000
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H I - T EC H S N A P S H OT
THIRD PARTY FUNDRAISER STAFF METHOD RESULTSVarious Birthdays 1 Giving Page DIY $4,500Runner “Running Water 140.6” 1.3 Endurance DIY $7,870Student “Lou Lou's Chiapas Mission”
3 Giving Page Mod DIY $40,440
Major Donor “Hoe-down” 15 Mod WM Event $25,000“Water Jug Guys” 4 Endurance DIY $9,400Scotty’s Ride for Water 2 Endurance DIY* $69,000Disaster Relief “Daniel Island Change for Haiti”
3 Giving Page Mod DIY $20,000
Flow - Yoga Event 4 Mod WM/DIY/Event $13,000Clemson Walk for Water 2 DIY * $5,000High School Choral Performance 1 Giving Page DIY $4,242Silicon Valley Walk for Water 2 Mod WM Event + DIY* $175,000Charleston Walk for Water 10+ WM Event w/P2P $350,000
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H I - T EC H S N A P S H OT
THIRD PARTY FUNDRAISER STAFF METHOD RESULTSVarious Birthdays 1 Giving Page DIY $4,500Runner “Running Water 140.6” 1.3 Endurance DIY $7,870Student “Lou Lou's Chiapas Mission”
3 Giving Page Mod DIY $40,440
Major Donor “Hoe-down” 15 Mod WM Event $25,000“Water Jug Guys” 4 Endurance DIY $9,400Scotty’s Ride for Water 2 Endurance DIY* $69,000Disaster Relief “Daniel Island Change for Haiti”
3 Giving Page Mod DIY $20,000
Flow - Yoga Event 4 Mod WM/DIY/Event $13,000Clemson Walk for Water 2 DIY * $5,000High School Choral Performance 1 Giving Page DIY $4,242Silicon Valley Walk for Water 2 Mod WM Event + DIY* $175,000Charleston Walk for Water 10+ WM Event w/P2P $350,000
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H I - T EC H S N A P S H OT
THIRD PARTY FUNDRAISER STAFF METHOD RESULTSVarious Birthdays 1 Giving Page DIY $4,500Runner “Running Water 140.6” 1.3 Endurance DIY $7,870Student “Lou Lou's Chiapas Mission”
3 Giving Page Mod DIY $40,440
Major Donor “Hoe-down” 15 Mod WM Event $25,000“Water Jug Guys” 4 Endurance DIY $9,400Scotty’s Ride for Water 2 Endurance DIY* $69,000Disaster Relief “Daniel Island Change for Haiti”
3 Giving Page Mod DIY $20,000
Flow - Yoga Event 4 Mod WM/DIY/Event $13,000Clemson Walk for Water 2 DIY * $5,000High School Choral Performance 1 Giving Page DIY $4,242Silicon Valley Walk for Water 2 Mod WM Event + DIY* $175,000Charleston Walk for Water 10+ WM Event w/P2P $350,000
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O U T L I N E G OA L S
• Constituent growth
• Fund raising • Awareness • Advocacy• Champion
buildingTA N Z A N I A
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D EC I S I O N M AT R I X
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D EC I S I O N M AT R I X
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D EC I S I O N M AT R I X
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D EC I S I O N M AT R I X
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S C OT T Y PA R K E R - C H A M P I O N
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t
S C OT T Y PA R K E R - C H A M P I O N
• TeamRaiser platform
• Ability to start teams
• Donations go directly into RENXT
• Constituent data capture with minimum impact on donor care
• Communication, blog, other tools
• Scottysride.com
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H I - T EC H S N A P S H OT
THIRD PARTY FUNDRAISER STAFF METHOD RESULTSVarious Birthdays 1 Giving Page DIY $4,500Runner “Running Water 140.6” 1.3 Endurance DIY $7,870Student “Lou Lou's Chiapas Mission”
3 Giving Page Mod DIY $40,440
Major Donor “Hoe-down” 15 Mod WM Event $25,000“Water Jug Guys” 4 Endurance DIY $9,400Scotty’s Ride for Water 2 Endurance DIY* $69,000Disaster Relief “Daniel Island Change for Haiti”
3 Giving Page Mod DIY $20,000
Flow - Yoga Event 4 Mod WM/DIY/Event $13,000Clemson Walk for Water 2 DIY * $5,000High School Choral Performance 1 Giving Page DIY $4,242Silicon Valley Walk for Water 2 Mod WM Event + DIY* $175,000Charleston Walk for Water 10+ WM Event w/P2P $350,000
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D EC I S I O N M AT R I X – R EG I O N A L WA L KS
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D EC I S I O N M AT R I X – R EG I O N A L WA L KS
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R EG I O N A L WA L K – TO O L K I T
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R EG I O N A L WA L K – TO O L K I T
• Logos• Media, PSA and Press Release• Branding Guide• Editable general flyer • Editable poster (11 x 17)• Editable donation form • Social media images • Link to WM Merchandize• Link to WM general videos
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R E G I O N A L WA L K S - W E B S I T E
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H E L P, P EO P L E WA N T TO F U N D R A I S E F O R U S !
Questions?
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Traditional P2PRunsWalksBiking Events
Endurance Fundraising
Virtual EventsGiving Days
DIYMemorials & Tributes 3rd Party Events
PersonalCrowdfunding
Project-basedFundraising
The New P2P Fundraising Landscape
Org Driven Individual Driven