Download - Healthcare, Meet Social Media
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Healthcare, meet Social Media
Simon Young, #sy social media consultancy
www.sy-engage.com
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I can see the future
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The future is here. It’s just not evenly distributed yet.
William Gibson
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My distinguished medical career
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My distinguished medical career
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Revolution!
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“Revolution is ... the violent transfer of power and property in the name
of an idea”
Jacques Barzun
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?
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(A bit harsh)
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Bloody hard work
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?
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Social Media in Australiaand New Zealand
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Social Media in Australiaand New Zealand
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As for the future, your task is not to foresee it,
but to enable it.
Antoine de Saint-Exupery
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Your response
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The revolution in healthcare -
taking control
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The revolution in healthcare
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Doctors talking back
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Doctors talking back
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But what about...
• Amateurism
• Productivity
• Isolation
• How can it make me money?
• What if people say bad things
• What if I stuff up?
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Amateurs!
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41
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Productivity!
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Isolation
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Does it make me money?
• What is the return on investment of using the phone?
• What is the value to you of word-of-mouth referrals? Of networking?
• What are you currently overspending your marketing dollar on?
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What if people say bad things?
• Who says they’re not saying bad things anyway?
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What if I stuff up?
• You will. It’s guaranteed!
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And you’re in good company
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“A good plan violently executed now is better
than a perfect plan executed next week.”
George S Patton
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Risk = Danger
Risk = Fun!
or
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Before After
Experts Enablers
Telling Conversing
Marketing to Marketing with
One-way Two-way
Ideal = Automated Ideal = Human
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Whatever you do ... do something!
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And... don’t do it alone
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www.sy-engage.com
www.ijump.co.nz
twitter.com/audaciousgloop