Download - Health n Wellness Marketing
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Indian Health and Wellness Market
By:Dr. Swati Gogawat
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Wealth in Wellness
LOOK GOOD, FEEL GOOD!!!
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• Younger Population with increased income are core target group
• Increase in discretionary spends is positive for the industry
• Age group of 40 plus is fuelling demand for wellness products
• Increased Lifestyle diseases make wellness more relevant today
Drivers of the health and wellness market
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Poor Behaviors Impact Health Care Costs
Sedentary Living
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• Peer pressure is driving growth in the wellness space
• Urbanization, increased awareness levels
• Globally, there is an increased interest in India as a medical tourism destination due to:
Growing awareness of alternative therapies like Ayurveda, treatment for chronic diseases
Lower cost in India
Growing awareness of brand INDIA
Drivers of the health and wellness market
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Health and wellness is INR 490 billion market
Beauty and cosmetics,
200
Fitness and slimming,
40
Nutrition, 130
Alternate therapy,
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Rejuvena-tion, 115
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S.N.O Segments Products Services
1 Beauty Services and cosmetic products
Cosmetic products
Salon Beauty centersCosmetic treatments- Invasive and non invasive
2 Fitness and cosmetic products Fitness Equipments
Slimming products
Fitness centersSlimming Centers
3 Nutrition Health wellness, food ,beveragesDietary Supplements
4 Alternative Therapy Ayurveda, homeopathy,unani
Treatment centers for ayurveda,homeopthay,naturopathy
5 Rejuvenation Spa’s
Segments of Health and wellness market
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Beauty and cosmetics
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Fitness and slimming
Fitness and slimming
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Nutrition – Supplements, wellness foods and beverages
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Geo-Demographic Segmentation Targeting strategy Positioning Strategy
STP and Marketing Mix-Kellogg’s
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Alternative and Rejuvenation
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Destination India- Medical tourism, Health and Hospitality
Kerala pioneered health and medical tourism in India through Ayurveda
Medical tourism is perceived as one of the fastest growing segments
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Kerala-Ayurveda,Wellness + Hospitality
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How good it would feel to go on a vacation to a beautiful place and return your home completely rejuvenated and with a new beautiful smile?
India is the preferred location for dental tourism:• Low cost• Quality• Travel
Dental Tourism
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• Low entry barriers and growth potential is attracting international players
• Existing players – diversifying products and services
• Existing players looking beyond Tier I cities to fuel growth
• To franchise?? Or not to franchise??
• Targeting international markets
• Medical tourism on rise
Market trends
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